Digital Agency Portfolio

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    12-Apr-2017
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Transcript of Digital Agency Portfolio

  • Born out of the digital revolution in 2009, Cement Marketing was one of the first marketing and advertising agencies to deliver successful marketing across all platforms. Today, we still lead the way.

  • 2016 | 15 E Gay St, Columbus, OH 43215 | cementmarketing.com4

    No stone goes unturned.

    Services

    Comprehensive marketing campaigns

    Content strategy and development

    Editorial direction and calendars

    Copywriting

    Blogging

    Photography

    Content Strategy & Marketing

    Web Design & Development Architecture and UX

    Custom website design and development (WordPress is our CMS of choice)

    PHP, HTML5, CSS, Javascript, Responsive Web design

    eCommerce (custom, WordPress, Shopify)

    Mobile apps, native and site-based

    Keyword research

    Meta copywriting

    Link building

    Measurement and reporting

    SEO copywriting

    Pay-per-click marketing (PPC), retargeting

    Search Engine Optimization Content, content, content

    Social community management

    Campaigns and promotions

    Digital advertising campaigns

    Email marketing

    Social & Email

    For some of our clients we work as an extension of their marketing team, for others we are their marketing team.

    Our clients evolve, we adapt an essential ability in todays ever-changing digital marketing and advertising landscape.

  • 5

    Branding & Identity Brand research and strategy

    Logos, corporate identity and brand guidelines

    Competitive and market research

    Print design: brochures, flyers, annual reports, posters

    Media and influencer outreach

    Press release copywriting

    Online reputation management

    Event planning and execution

    Event marketing

    Public Relations Concepting

    Pre-production (scriptwriting, storyboarding, casting, etc.)

    Production

    Distribution

    Video Marketing

  • 2016 | 15 E Gay St, Columbus, OH 43215 | cementmarketing.com6

    TeamSuper nerds. At your service.Heres the deal were digital marketing addicts. As digital natives, Facebook is our living room, Google is our playground, Instagram is our lookbook and Twitter is our primary news source.

    The result? We move mountains for ourclients, delivering high-performing websites,social campaigns and search marketing strategies that support results-driven digital marketing.

  • 7

    Patrick LocyVP, Operations and Marketing

    Alaina ShearerPresident & Founder

    Seth GrayVP, Accounts and Strategy

    Alex Henderson Sr. Account Analyst

    Olivia Ohlin Sr. Account Strategist

    Matt NeslerSr. Account Strategist

    Emily Coletta Designer

    Jaime Galbreath Business Operations Manager

    Glenn WintersAccount Strategist

    Scott BakerArt Director

    Ben WagnerDeveloper

    CassieSr. Office Pup

    CohenJr. Office Pup

  • 2016 | 15 E Gay St, Columbus, OH 43215 | cementmarketing.com8

    Youre the yin to our yang.

    Clients

    Davis Wince, Ltd.

    MS Consultants

    Architecture & Engineering

    Homeside Financial

    Finance

    Equitas Health

    Nationwide Childrens Hospital

    PostAcute Care Network

    Healthcare

    Columbus Hospitality Management

    Equity, Inc.

    Nationwide Hotel and Conference Center

    Schottenstein Real Estate

    Street Sothebys International Realty

    Hospitality & Real Estate

    Babbitt & Dahlberg

    Kemp, Schaeffer & Rowe Co., L.P.A

    Yavitch & Palmer Co., L.P.A.

    Law

    WOSU Public Media

    Media

    Athens County Economic Development Council

    Capital Crossroads Special Improvement District

    Columbus Speech and Hearing Center

    Creative Housing and Renovations

    Lifeline of Ohio

    Ohio Crime Victim Justice Center

    The Respect Institute

    U.S. Sportsman Alliance

    Volunteers of America of Greater Ohio

    Nonprofit & Government

    The Strategy Network

    Columbus City Council President Zach Klein

    Political

    Charleys Philly Steaks

    Gateway Film Center

    Raising Canes of Ohio

    Sunny Street Caf

    The Bluestone

    Staufs and Cup O Joe

    Restaurants & Entertainment

    Todays marketing is no walk in the park. Thats why our clients choose Cement year after year, project after project. They trust us and respect our experience.

    As a result, our client retention rate is an industry-defying 82%. Are you ready to join them? Hire us and together well make your mark.

  • 9

    B. Loved Bridal

    Bags VIP

    Buehlers Fresh Foods

    Cardinal Health

    Columbus Camera Group

    Fare and Square

    Honda Marysville

    Leaders Moving & Storage

    Liqui-Box

    RDP Foodservice

    Simonton Windows & Doors

    VantagePointe

    Wilson Tennis Camps

    Retail & Product

    Athens County Convention and Visitors Bureau

    Dispatch Home & Garden Show

    Dublin Convention & Visitors Bureau

    Experience Columbus

    Grove City Visitors Bureau

    Hocking Hills Tourism Association

    Nationwide Realty Investors

    Short North Alliance

    ZipZone Canopy Tours

    Tourism & Attractions

    BOLD Transmission, an AEP subsidiary

    Utility

  • 2016 | 15 E Gay St, Columbus, OH 43215 | cementmarketing.com10

    Process makes perfect.MethodEvery project at Cement is different from the last, just as every client is unique. Even if the objectives are similar, the specific path we take to get there might not be.

    There is, however, one constant present inevery project: our four-step approach todigital marketing and advertising. Its thescientific method adapted to your marketingproblem (and a whole lot more fun).

  • 11

    Ideas are great and everyone has them. But in our world, taking care of business is just as important. What good is a great idea poorly executed? We design, develop and manage your project from start to finish so you can sleep easy. Or party all night. Up to you.

    Execution

    ExpansionThis is the wash-rinse-repeat part of our method. But its important. Both throughout your project and at its conclusion, we ask the big questions and evaluate. What worked? What didnt? Whats next? Our clients are typically so thrilled that we roll right into expanding the existing focus or brainstorming entirely new ones.

    Before we change a thing, we explore the critical core of your brand, online and off. With primary and secondary research, well explore whats working. What isnt? How might you best make your mark? Using all of the tools at our disposal sometimes even developing one unique to your challenge we find answers.

    Foundation

    ConceptEverything we do takes the power and brilliance of a full marketing team. Yours and ours. Together, we design websites, develop content marketing plans, launch social marketing campaigns and produce a strategy to build an audience and drive conversions.

  • Our Work

  • You are here because your current advertising or marketing agency isnt cutting it; at least you suspect they may not be. Trust your gut. When marketing works, you will feel the impact.

    Our case studies are born out of our passion to build results. We have specialized in digital marketing and advertising since day one. What does that mean for you? Results like these.

  • Equitas HealthCase Study:

    Culturally competent care for all.Guiding one of the nations premier HIV/AIDS focused health institutions through a complete rebrand and website redesign.

    AIDS Resource Center Ohio expanded services in order to continue leading the ever-changing healthcare industry. To successfully reflect that growth, ARC Ohio needed a full rebrand, a new name and a new website (or two).Web Design, Branding, Strategy

  • Equitas Health

  • 2016 | 15 E Gay St, Columbus Oh, 43215 | cementmarketing.com16

    Guiding one of the nations premier HIV/AIDS focused health institutions through a complete rebrand and website redesign to reflect the expanding service

    Our strategy for equitashealth.com centered around functionality that would make the user experience easy to navigate and pair multiple facets of the site together. Services, staff and locations are all cross-referenced so visitors can not only see where a service is offered, but who provides that service, as well as complementary services.

    Culturally competent care for all.

    Website

    View Live: equitashealth.com

  • 17View Live: healthoutloud.us

    Healthcare can be cold and confusing, but it doesnt have to be. HealthOutLoud.us is a social hub for the stories of those who have or have not come out to their healthcare providers. #HealthOutLoud is focused on starting a conversation of inclusivity and encouragement in order to increase the number of LGBTQ community members who demand and receive culturally competent care.

    Stitching it all together.

    Health Out Loud

  • BOLD TransmissionCase Study:

    An electrifying innovation in power transmissionAll power lines are not created equal. BOLD Transmission needed to quickly build a sophisticated brand foundation. Then, even more quickly, they needed to extend that story to a new website, print collateral and an experiential marketing strategy.

    What was the rush? One of the biggest transmission industry conferences that happens once every three years and attracts 15,000 attendees. No big deal. We delivered on time and on budget.

    W