| Copyright © 2015 Tata Consultancy Services Limited

Digital Age Transformation: Building a

High-performing Innovation Engine

Consulting and Enterprise Solutions

Build an Innovation Engine

What resources

do you need to deliver meaningful

outcomes?

What are the

business practices of successful

innovators?

What should your

innovation strategy be?

How can you

make innovation an always-on

process, rather

than a one-off event?

Barriers to Innovation

Non-aligned

innovation and corporate strategies

Ineffective

organizational structure

Outdated culture and

inability to take risks

Limited focus on the

“back-end of innovation”

Lack of iterative,

user-centric design orientation

Inadequate

measurement

Ideation:

Cultivate insights and generate ideas

The Innovation Cycle

Read MoreTweet This

Experimentation:

Rapidly and iteratively prototype, simulate, and

test

Monetization:

Pilot and scale innovations

Portfolio

Management: Optimize

investment in

innovation

Strategy Formulation:

Articulate goals and guardrails

Innovation Management Capabilities

1. Leadership and

Governance: Aligned, engaged,

and committed cross-

enterprise executives

Read MoreTweet This

2. Measurement and

Tracking: Employ balanced

scorecard of leading

and lagging indicators across lifecycle

3. Talent and Culture:

Optimize competency development and

institutionalize a

‘culture of innovation’

Innovation Management Capabilities

4. Allies and Partners: Accelerate and enhance

innovation-driven outcomes

through ecosystem collaborations

Read MoreTweet This

5. Enablers and Infrastructure: Leverage innovation lifecycle

management platforms and

capability enhancement solutions

Read More

Four Innovation Strategy Archetypes

Tweet This

Technology Innovation

(degree of departure from existing technologies)

Market Innovation(degree of departure from existing

customers/markets)

Stakeholder Innovation

(degree of departure from existing

allies/partners)

Maintain customer satisfaction and profitability

by improving offerings and capabilities

The Optimizer

Read MoreTweet This

Derivative or incremental

Use existing or improved technologies

Employees interact with existing customers

and markets

Outside-in open innovation, licensing, and

selective co-innovation with suppliers and strategic partners

Innovation Bias

Technology Strategy

Market Interaction

Ecosystem Emphasis

Focus

Invest in new technologies to refresh

offerings and capabilities

The Explorer

Read MoreTweet This

Adjacent

Use radically new technologies

Employees complemented by external

innovation providers with existing customers and markets

Outside-in open innovation and co-innovation

with research organizations and emerging technology companies

Innovation Bias

Technology Strategy

Market Interaction

Ecosystem Emphasis

Focus

Reach new customers and create new

markets

The Transformer

Adjacent

Use existing or improved technologies

Employees complemented by value chain

partners with new customers and markets

Inside-out open innovation and co-innovation

with customers, suppliers, partners, and companies in other industries

Read MoreTweet This

Innovation Bias

Technology Strategy

Market Interaction

Ecosystem Emphasis

Focus

Displace competitors in markets new to the

company and/or create new industries

The Revolutionary

Breakthrough and disruptive

Use radically new technologies

Employees complemented by external

innovation partners and supply chain partners with new customers and markets

Outside-in and inside-out open innovation and

co-innovation with customers, suppliers, competitors, companies in other industries,

and startups

Read MoreTweet This

Innovation Bias

Technology Strategy

Market Interaction

Ecosystem Emphasis

Focus

Start Your Innovation Engine

Read MoreTweet This

To survive in the digital age, enterprises will have to

transform quickly

You need to generate new ideas for products, services,

business models, and customer experiences rapidly –and convert these ideas to realize meaningful value

Institutionalizing the right innovation management

capability is essential and begins with understanding what you seek to achieve through innovation

13Copyright © 2016 Tata Consultancy Services Limited

Digital Age Transformation: Building a High-performing Innovation Engine

Download the paper

Contact a consultant