Digital Advertising

SKISLAK DIGITAL ADVERTISING

Digital Advertising What is it all about?

How is it done?What to look for when hiring an agency?


85 million U.S. people age 2+ online in a month, spending an average of 29 hours online per person*

80% of 824 million global Internet users now outside of U.S.

99% of online population search in a month, conducting 22 searches per searcher**

75% of online population stream a video, viewing an average of 70 videos per viewer per month***

66% of online population visit a social networking site, spending 4 hours per month per visitor*

40% of online population visit a blog site in a month*

The Internet is a massive, rapidly growing medium


Internet’s Reach Exceeds TV’s From 7:00am to 8:00pm


Web Delivers More Than TV


The Internet is the 3rd most used medium and about to become 2nd only to TV


U.S. Online Advertising1/3 Branding. 2/3 Direct Response


Internet Ad Revenues Continue To Surge


Ad Dollars Are Flowing Online


Yet, Online is only 7% of Total Online Spend


In The News……


Online Tools


Searchers are more affluent, younger and more likely to be female


Digital OverviewSearch Engine OptimizationSocial MediaBlogging 101Press ReleasesSearch Engine MarketingAnalyticsMapsOnline VideosDisplay AdvertisingWeb-Site Development


Search Engine OptimizationThe process of increasing your website’s page rank on the

“natural” or “organic” side of a designated search engine.Google’s Main Goal: Most Relevant sites at top.

Google has over 200 factors that are considered when ranking a website.

Most Important: Rich Content Inbound Links Website Submission Title Tags, Meta Tag Keywords & Descriptions Social Media


Rich ContentRelevance is KeyEach page contains specific informationContent is keyLimit flash useFine line between looking good to customers

and looking good to search engines


Inbound Links2 types of links:

Inbound LinksOutbound Links

Link Building Companies:Be Careful!E comp EnterprisesThe More Expensive The betterNeed Authoritative links.


Website SubmissionSubmit your site to Google and Yahoo!

Google, “Submit site to search engine”

Web Master ToolTrack how often the Google Spider visits your

webpage.


Title Tags & DescriptionsPage Titles

Add relevant, highly searched keywords to your TitlesInclude word like: cheap, affordable, shop, services

Meta TagsBack end keywordsUse same keywords that are in Title

HeadlinesBe creative and relevant

Page ElementsBe efficient and to the pointMake the site easy on the eyes, rich with content


Social Media

PRLog.org

del.ic.ious


User Generated Content Site


Blogging 101Stay committedAfter posting, submit to your social networksStay relevant“Who Cares?”


Press ReleasesFree and Paid servicesFree- prlog.org

Great Organic Ranking


Search Engine MarketingSEM is a targeted marketing tool that is a function

of bidding on keywords/phrases on a search engine and writing ad phrases to appear on pages where keywords have been bought.

RelevanceQuality ScoreBiddingAd copyKeywordsAnalytics


Case Study


Analytics


Google Maps/Local Business


Online Videos


Display AdvertisingOffer, Offer, OfferGreat Creative!Cost per click CPMGuaranteed ImpressionsTargeting


•Avoid the “see you later” factor1.Make sure your webpages are attractive and engaging2.Most visitors that enter a landing page leave within a few seconds3.They don’t read, they don’t scroll

•Make your headlines match your ad copy1.Make sure that you are giving your visitors exactly what are expecting to get from your advertisements.2.Don’t take everyone to your landing page

•Keep the ‘Gold’ on the left side1.Photos and graphics should be displayed on the left side

•Call to action1.Make sure there is a link on every page that allows your visitors to turn their visit into an action.

•Ask questions1.Make sure you know what your customers want2.Be specific and make if fast. YOU ONLY HAVE 7 SECONDS!

5 Tips for writing Landing Pages That Sell

Digital Advertising

Documents

Transcript of Digital Advertising