Digital Activism Strategy in 11 Steps

23
Digital Activism Strategy in 11 Steps Mary Joyce – 2009 ickr: Nina Matthews Photography

description

from a 2009 training in Morocco

Transcript of Digital Activism Strategy in 11 Steps

Page 1: Digital Activism Strategy in 11 Steps

Digital ActivismStrategy

in

11 Steps

Mary Joyce – 2009

Flickr: Nina Matthews Photography

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Strategy

a plan for how to achieve your goal

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1) Build a team.

photo: ninkinanka (Flickr)

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Build a team.

photo: ninkinanka (Flickr)

Organizer

Web/Graphic Designer

Strategy Communications

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2) Develop a goal.

photo: ogimogi (Flickr)

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2) Develop a goal.

photo: ogimogi (Flickr)

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3) Collect information.

photo: centralmnstories (Flickr)

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3) Collect information.

Who?What?When?Where?Why?Goal

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4) Recruit supporters.photo: baonguyen (Flickr)

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5) Build a web presence.

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6) Identify a target.

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6) Identify a target.

Who has the power to give you what you want?

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7) Develop an action.Photo: sengkit (Flickr)

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8) Make a call to action.Photo: ItzaFineDay (Flickr)

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8) Make a call to action. Communicators develop

message &Organizers contact supporters

via

•Social Networks•E-mail•Web Site•Mobile

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9) Execute action.Photo: Joe Tresh (Flickr)

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10) Evaluate action.

Photo: eggman (Flickr)

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11) Plan next action.

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12) Repeat steps 9-11 until you achieve your goal.

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Goal Execute Plan Evaluate Execute Plan Evaluate Execute Call to action Plan action Target Web Pres Recruit

Information GoalTeam

StrategicSteps of aDigital Activism Campaign

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Goal Execute Plan Evaluate Execute Plan Evaluate Execute Call to action Plan action Target Web Site Recruit

Information GoalTeam

StrategicSteps of aDigital Activism Campaign

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Plan

Cycle of Activism

Execute

Evaluate

Goal

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Thank You!