“Digable” Digital Activism 101:Inspiration 4 Wired

Change Agents

Women’s Research & Resource Center

Spelman College, Atlanta, GA, USA

26 March 2011

Sister Scholars for Social Change

11th Annual Toni Cade Bambara

Scholar-Activism Conference

Participation• Skyped Facilitator

– Lauren Brown Jarvis

• Audience Poll– Email– Twitter– FaceBook– YouTube– Linked-in

• On-site Panelists– Darlene Garcia

– Julie Borders

– Taryn Lee Crenshaw

• Hashtags– #TCBC11 = Toni Cade Bambara

Conference 2011– #DDA = “Digable” Digital

Activism

Why Digital Activism?

• No More Gatekeepers– Broad Access– Simplified Organization– Hyper-speed Mobilization

• Case-in-Point: 2011 Egyptian Revolution

What makes Digital Activism “Digable”?

• Irresistible Components /Characteristics– Online & Offline Activities– Broad Accessibility– Engaging Content– Personal Interactivity

• 3 CasesGeo Gender Advocacy

Group / Interest AreaEvent Name

DateDigital Tools

Int’l Int’l Women’s Day / General Gender Advocacy

Join Women on the Bridge

March 2011

Google Search Pg, YouTube, Picasa, Checkout

Regional Natural Hair Movement / Health & Beauty

Party Over Hair WAOK/Jet March 2011

FaceBook, YouTube, Internet Radio, Ning

Local Esoteri c Lore / Artistic Expression

Opening Reception 11 March 2011

Twitter, Kickstarter, Blogspot

– Robust Options– User-friendliness– Compelling Call 2 Action

Case Study #1: 2011 Int’l Women’s Day

• Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/)

• Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic)

• Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/)

• Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic)

• Easy 2 Use Google Maps Find a Bridge Near You facility

• Interactive Event Creation & Media Display (Picasa)

Case Study #1: 2011 Int’l Women’s Day

337 Check-ins!

Case Study #1: 2011 Int’l Women’s Day

• Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/)

• Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic)

• Easy 2 Use Google Maps Find a Bridge Near You facility

• Interactive Event Creation & Media Display (Picasa)

• Robust Links to Various Women’s Organizations

• Compelling Shopping Cart for Donations

• Catchy Phraseology for easy branding: Hair Don’t Stop Me Now / Hair Changes Things

• Multiple FaceBook touch points: Group Site & Individual YouTube Posts, Photo Album (http://goo.gl/UiJwI / http://goo.gl/PpN3H / )

Case Study #2: Natural Hair Movement

Case Study #2: Natural Hair Movement

• Catchy Phraseology for easy branding: Hair Don’t Stop Me Now / Hair Changes Things / Party Over Hair

• Multiple FaceBook touch points: Group Site & Individual YouTube Posts, Photo Album (http://goo.gl/UiJwI / http://goo.gl/PpN3H / )

• Mainstream media coverage Print magazine & 2-hr. streamed talk radio show (http://goo.gl/mFUPj)

• Catchy Phraseology for easy branding: Hair Don’t Stop Me Now / Hair Changes Things

• Multiple FaceBook touch points: Group Site & Individual YouTube Posts, Photo Album (http://goo.gl/UiJwI / http://goo.gl/PpN3H / )

• Mainstream media coverage Print magazine & 2-hr. streamed talk radio show (http://goo.gl/mFUPj)

• Cross-country connection: BrownEyedGurl in Carlsbad, CA (http://goo.gl/hMdxy )

• Interactive Blog Q+A forum on Ning.com

Case Study #2: Natural Hair Movement

Case Study #3: Esoteric Lore

• Kickstarter-credible project (http://www.kickstarter.com/profile/esotericlore1/)

Case Study #3: Esoteric Lore

• Kickstarter-credible project (http://www.kickstarter.com/profile/esotericlore1/)

• Engaging Opening Reception video (http://www.kickstarter.com/projects/esotericlore/esoteric-lore-opening-reception?ref=live)

Case Study #3: Esoteric Lore

• Kickstarter-credible project (http://www.kickstarter.com/profile/esotericlore1/)

• Engaging Opening Reception videos (http://www.kickstarter.com/projects/esotericlore/esoteric-lore-opening-reception)

• Easy 2 Use Kickstarter Funding Tool

• Robust Options for Support Levels

• Compelling Call 2 Action Deadlines

Appendix

• Wired Women’s Advocacy Groups

• No Labels Case Study

Appendix Case Study: No Labels

• High-profile musician-composed anthem as free download (http://nolabels.org/blog/exclusive-free-akon-song-no-labels/)

• Easy 2 Use Declaration sign-up

• Compelling Call 2 Action with progress toward goal

Appendix Case Study: No Labels• High-profile musician-

composed anthem as free download (http://nolabels.org/blog/exclusive-free-akon-song-no-labels/)

• Easy 2 Use Declaration sign-up

• Compelling Call 2 Action with progress toward goal

• Engaging “Who We Are” video (http://www.youtube.com/watch?v=sxNp_uaLq-Y)

• Robust options for next steps