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Digital 2012 - How you deal with digital era in Indonesia - by Andrias Ekoyuono
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Digital 2012 How you deal with digital era in Indonesia ? Andrias Ekoyuono - @andrias98 VP Business Development, Ideosource Tuesday, July 24, 12
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How your business deal with digital (internet and mobile) era in Indonesia in the year of 2012 ?It is a helicopter view for entrepreneur , executives,
Transcript of Digital 2012 - How you deal with digital era in Indonesia - by Andrias Ekoyuono
Digital 2012How you deal with digital era in Indonesia ?
Andrias Ekoyuono - @andrias98 VP Business Development, Ideosource
Tuesday, July 24, 12
Tuesday, July 24, 12
Tuesday, July 24, 12
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the rise of middle class
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1,9182,2372,3272,974
3,4693,848
4,1904,568
4,978
2007 2008 2009 2010 2011 2012 2013 2014 2015
GDP per capita
Source: Nielsen
Indonesian GDP has reach USD 3.000 per capita
Tuesday, July 24, 12
1,9182,2372,3272,974
3,4693,848
4,1904,568
4,978
2007 2008 2009 2010 2011 2012 2013 2014 2015
GDP per capita
Indonesian GDP
Source: Nielsen
Indonesian GDP has reach USD 3.000 per capita
Tuesday, July 24, 12
• When 3000 point reached, there will be a new class in citizen:The Middle Class Consumers
• Recently Indonesia is a country with the third biggest middle class in the world after China and India
Source: Nielsen
There will be a newThe Middle Class Consumers
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• When 3000 point reached, there will be a new class in citizen:The Middle Class Consumers
• Recently Indonesia is a country with the third biggest middle class in the world after China and India
The Rise of Middle
Class Consumers
Source: Nielsen
There will be a newThe Middle Class Consumers
Tuesday, July 24, 12
the internet era is here
Tuesday, July 24, 12
4.5 hoursTV/day in weekdays
2 hoursradio/day
34 minutesnewspaper/day
in weekdays
1.5 hoursinternet/day
Source: Nielsen
Tuesday, July 24, 12
4.5 hoursTV/day in weekdays
Middle Class
Media Spending
2 hoursradio/day
34 minutesnewspaper/day
in weekdays
1.5 hoursinternet/day
Source: Nielsen
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43 million facebook usersTuesday, July 24, 12
Tuesday, July 24, 12
1.25 million LinkedIn usersTuesday, July 24, 12
mobile is BIG
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mobilephone is embedded into daily lifeTuesday, July 24, 12
200 million mobile phone subscribersTuesday, July 24, 12
smartphone sales have increased significantly
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Tuesday, July 24, 12
digital for your business
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new path to purchaseTuesday, July 24, 12
web, search, social mediaTuesday, July 24, 12
mobileTuesday, July 24, 12
Let’s Think in a BIGGER Picture
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helicopter viewTuesday, July 24, 12
who are your stakeholders ?Tuesday, July 24, 12
what is your strategyTuesday, July 24, 12
what are your campaigns ?Tuesday, July 24, 12
what are your campaigns’ goals ?Tuesday, July 24, 12
awarenessTuesday, July 24, 12
adoptionTuesday, July 24, 12
addiction / loyaltyTuesday, July 24, 12
salesTuesday, July 24, 12
It’s Integrated
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digital and traditional Tuesday, July 24, 12
comprehensive cross channel strategy
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onlineadvertising Search
Social Media
digital mediaTuesday, July 24, 12
Not Really Sure ?
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bring it to small stage firstTuesday, July 24, 12
leverage itTuesday, July 24, 12
maximize the ROITuesday, July 24, 12
Think about WOMM
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create the storyTuesday, July 24, 12
that talkableTuesday, July 24, 12
ANDRIAS EKOYUONOVP Business Development, Ideosource
@andrias98
http://andri.blogdetik .com
You don’t have to like me, I am not a Facebook status
Tuesday, July 24, 12
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