Digipak (tom odell)
1
Text position: The text has been placed in the conventional place for a digipack at the left hand top. They put it here from a sales perspective so that when people are flicking through albums in a CD shop such as HMV they will be looking at the top of the album cover for the name. The title of the album cover have been strategically place so that the consumer can easily find it from the artists distinctive name. They have positioned the text so that it takes up minimal space on the album cover so it become more about the imagery rather than the Typography: To begin with the designer of the digipak has chosen a font that is easy to read for the consumer, they have put the title in capital letters to make the writing stand out and deliver the message. the theme of the typography is simple and classic as it fits in well with the imagery. The black and white writing have contrasting elements which compliment each other. the theme fits in well with the imagery as the Indi genre is often perceived as cool and simple. The artists name is in black to be shown as the most prominent writing over the name of the album. This is effectively the artists marketing his own name so he will become more distinctive. Imagery and colours: The designer of the album cover has chosen a simple medium shot of the artist Tom Odell. He is the main focus of the shot and has an amateur look about him because of how casual he is dressed. This mise-en-scene is used to exploit the Indi culture that the artists is from. The designer decides to put Tom Odell in the middle of the shot as a use of marketing the character. The audience is more likely to remember the artists if he is good looking and has good style. The background is an old coble street which is simple but interesting. This resembles the artists as it is more of an interesting genre than your pop charts. The colours they use are a blue with a cinematic filter. This resembles the seriousness / soul part of the genre that Design: The design is very simple as it is focuses around the artists. Much like the music they want you to focus on the soul genre of it.
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Transcript of Digipak (tom odell)
Text position:The text has been placed in the conventional place for a digipack at the left hand top. They put it here from a sales perspective so that when people are flicking through albums in a CD shop such as HMV they will be looking at the top of the album cover for the name. The title of the album cover have been strategically place so that the consumer can easily find it from the artists distinctive name. They have positioned the text so that it takes up minimal space on the album cover so it become more about the imagery rather than the words.
Typography:To begin with the designer of the digipak has chosen a font that is easy to read for the consumer, they have put the title in capital letters to make the writing stand out and deliver the message. the theme of the typography is simple and classic as it fits in well with the imagery. The black and white writing have contrasting elements which compliment each other. the theme fits in well with the imagery as the Indi genre is often perceived as cool and simple. The artists name is in black to be shown as the most prominent writing over the name of the album. This is effectively the artists marketing his own name so he will become more distinctive.
Imagery and colours:The designer of the album cover has chosen a simple medium shot of the artist Tom Odell. He is the main focus of the shot and has an amateur look about him because of how casual he is dressed. This mise-en-scene is used to exploit the Indi culture that the artists is from. The designer decides to put Tom Odell in the middle of the shot as a use of marketing the character. The audience is more likely to remember the artists if he is good looking and has good style. The background is an old coble street which is simple but interesting. This resembles the artists as it is more of an interesting genre than your pop charts. The colours they use are a blue with a cinematic filter. This resembles the seriousness / soul part of the genre that people are buying into when they buy this album.
Design:The design is very simple as it is focuses around the artists. Much like the music they want you to focus on the soul genre of it.
