Digipak

Our Final Digipak design

Front CoverWe started to make the front cover for our digipak on Photoshop Elements 9. We made the single name ‘Everything Lies’ bigger than the artists name however when we erased part of her name so it looked like it was behind her head you couldn't read much.

Therefore we swapped it round so the artist’s name was bigger than the single name. This way people could identify the artist and read her name more clearly. As she is a fairly new artist we made her name bigger so she stands out from the well-known artists and catch people’s eye.

The Final Front CoverWe turned the image black and white as it links in with the theme throughout the digipak. The song is about letting go of the lies people tell you and moving on.Black represents the darkness and sadness the artist is feeling in the music video. This is paired with the idea that lying destroys friendships and important relationships.The black can also represent the lies trapping the artist in the situation and the light can represent the chance of escaping.The contrast colour of white represents hope in the sense of the artist moving on and letting go of the lie.

The white text also links to the idea of white representing hope for the future. However instead of using black for the outline we chose pink. This was because we wanted to show off her girly-girl personality. Stereotypically girls are seen as weak and emotional. However in this case, paired with the black and white and the expression on the artists face it shows that sometimes girls are strong enough to live and let go. They are also strong enough not to get too upset and to understand that these things happens and you’ve just got to deal with it.

The angle of the shot is a low angle with the artist looking upwards towards the sky. The low angle makes the artist seem as through she is above everything else. It gives her a sense of strength and control. However there are still trees above her which could represent the fact that they’re trapping her in. This can link to the fact that the lies her friend had told her are trapping her in. Therefore she is above everyone, including her friend, but is not yet out of the situation. The expression on her face is pensive yet quite sad representing the way she feels. The sad expression suggests that she is still not over the situation. However the thoughtful look shows that she has the strength to move on and act mature.

The name of the artist is the bigger text and is placed in the centre of the front cover. This is because she is a new artist and promotes her name in the music industry. We placed part of her name behind her head so you could see the whole of the artists face. We have also done this to reflect her fun, interesting and quirky personality. We then placed the title of the album just above the artists name but in a smaller size.

Back CoverWe also turned this image black and white as it matches the whole theme of the digipak.The black represents the loneliness and sadness the artist is feeling in the music video.The black can also represent the lies trapping the artist and the light represents the chance of escaping from the situation.The contrast colour of white represents light and hope in the sense of the artist moving on and letting go of the lies. We used the trees to match the image on the front cover. They represent the lies trapping her in. However the light coming through the branches and leaves represent how for the artist and suggests a way out.The green strip in the right hand corner of the beck cover gives the digipak a bit of colour. It also doesn’t look as boring as it would if it was all monochrome. We used the colour to also represent happiness waiting for the artist as she lets go of her problems. It also links in with representing hope and a way out for the artist.

This angle is also a low angle but of the canopy of trees without the artist present. The angle is a lot lower than the image on the front cover. This is also to represent the light as hope. The trees represent a the lies trapping the artist in but the light coming through the leaves represents hope of the artist escaping. Therefore she is above everyone, including her friend, but is not yet out of the situation.

The text we have used matches to the text on the front cover of the digipak. Again, the white links to the idea of it representing hope. Also the pink matches to the text on the front cover to carry on the theme of the digipak. The idea of stereotypes also applies here. we wanted to show off her girly-girl Stereotypically girls are seen as weak and emotional. However in this case, paired with the black and white and the expression on the artists face it shows that sometimes girls are strong enough to live and let go. They are strong enough not to get too upset and to understand that these things happens and you’ve just got to deal with it.

We have included a barcode in the right hand corner as in our research we found that all digipaks need it to be sold to customers in shops. We included our record label logo and placed it in the left t hand corner with information about the label next to it. This does not only inform customers about the label but sells it as well as the artist’s album. The titles of the tracks we placed in the centre of the back cover so they are easy to spot and shows that the music is important to the artist. It also shows that the messages in her songs are also important therefore they need to be the centre of her life.

We kept to the same image as the back cover as it a matched the theme of the digipak. The use of black represents how lonely and down the artist feels in the video. The trees and the leaves from a low angle represent the fact that the lies are trapping her in. The white represents hope for the artist and the fact that there is light coming through the leaves of the trees represents a way out of her situation. When we turned the image black and white we decided to stick with the idea of the green strip in the corner of the image as it gives the digipak a bit of colour. It also doesn’t look as boring as it would if it was all monochrome. We used the colour to also represent happiness waiting for the artist as she lets go of her problems. It also links in with representing hope and a way out for the artist.

Disc & Spine

From our research we found out that the record label information is also on the disc. Therefore we have copied it onto our own disc and placed it around the edge of it. This is so it doesn’t get in the way of the picture or the titles much. The text is smaller than the other text on the disc to show that it is less important as the music for the artist. The titles are bigger and placed near the middle of the disc. This shows that the music is important to the artist. The text we have used matches to the text on the front cover and the back cover of the digipak. This is to follow the theme. Again, the white links to the idea of it representing hope. Also the pink is also linked to the stereotype of girls being weak and emotional. In this case we have challenged the stereotype by showing that she is strong enough to move on and let go.

We didn’t change the design of the spine from that of the draft digipak. This is because it doesn’t need that much information or images on it. Our target audience identified nothing wrong with it therefore there was no need to change anything about it. The majority of the spine is black to represent loneliness and the lies that the artist was told. The sides of the spine are green to match the coloured strips on the back cover and the disc. This is to show that there is hope and happiness for the artist in the future. We placed the record label logo on one side so it is out of the way. The artist’s song is the centre of attention and is the most important thing about the album. The text is the same text used throughout the digipak. The pink shows off her girly side and shows that she is not a weak and emotional person- she will get through this. The white represents hope for the future of the artist.