This is what Rihanna’s Digipak for the album “Loud” looks like all together.

By the front cover of the digipak being covered by a big central close up image of Rihanna’s face, as she is physically attractive, the image captures the attention of potential buyers and fans. Rihanna’s lips and hair are the most vocal part of the image, this is because they are bright red and shows up extremely strong, this contrasts with her natural face makeup which makes her look more natural.

The font used to write the album name “Loud” is in a very simple, thin, elegant looking, spaced out text to not divert any attention away from the close up image of Rihanna and also doesn’t clash with any of the images. The text is located at the bottom of the page.

The main colours for the whole digipak are warm colours such as red and pink, this suggests that the album is about love, lust and luck this also may reflect on the attitude of the songs.

Her bold, red hair is what will make this digipak stand out from other artists on the shelf and also make her as an artist stand out. Her facial expression shows she has the pop star attitude. By having an image that subtly shows the tattoo on her neck, indicates that she still has a “bad girl” element to her.

Front Cover of Rihanna’s album “Loud”

The front cover is appealing to the female audience because of the femininity and prettiness of the album, young females will aspire to be like her where as the red lipstick giving out a sexy feel to the album will target to males as they will want to be with her.

The production details are written in a very small print as this information isn’t that important to fans even though it has necessary details and legal information.

Here is a list of websites that fans might be interested. This is written in a bigger font than the production details so its easier to read, this also makes it look more important.

Back cover of Rihanna’s album Loud.

This album has a different layout to Demi Lovato’s album “Here We Go Again” as the production teams information is in bigger writing under the list of songs that are on the album, which is also written in the same font and colour.

From this I have found that the Main Conventions on the back cover of a digipak are: • The track names• The amount of tracks on the album• The running order of the tracks• The image• The colour • The production details.

The font style of the track names is very easy to read, especially as its all in capitals. The pink font colour gives the album a girly pop feel to the album. On this album there are no track numbers, however it still easy to see which order the tracks go in.

The pale pink background on the album helps the track names and production information stand out, also giving a girly feel to the whole album, it also gives a calm and relaxed vibe. This colour background also makes Rihanna’s bright red hair stand out.I really like how you can

see the white curtains on the side, giving it a homely feel, also how these curtains have let light in on certain places on the wall, it makes the back cover very creative with the use of light.

The angle of her face, looking down, makes her look very vulnerable, which contrasts with the image on the front cover which makes her look really powerful.

Along with the vulnerability that the angle of her face shows, this pose also makes her look vulnerable. As this contrasts with the front cover image, this shows her in different moods and emotions on the same album which could show us that this album includes songs in all different moods, for example happy, sad etc.

The CD for the album “Loud” has got an image of a rose head covered over the whole CD. The CD links with the back cover, more than the front cover as it keeps with the idea of pale pink which suggests purity and innocence which could show how on the inside she isn’t as outgoing and powerful as she looks on the front cover/ or as the media institution demands her to appear.

The track list is also on the CD for ease to know the order of the songs, along with the artists name “Rihanna” with a few production information and logos.

Flowers, love and beauty are all the key themes to this whole digipak and the CD ties in nicely with that.

The inside of the digipak shows an edited image of Rihanna that spreads across the three pages of the digipak. Rihanna is laying on a bed of roses whilst holding a bunch of roses. The red colour of the roses link with the red colour of her hair and the idea of the roses link with the pale pink rose on the CD. Roses often symbolise romance and tragedy in love which is a theme for a lot of Rihanna’s songs on this album.

The mise-en-scene behind what the artist is wearing in this, is a nude, natural coloured dress which makes her seem very innocent and vulnerable, perhaps making her seem more relatable to her audience, her tattoo’s are also not on show as much in this image taking away the “bad girl” look and leaving her as pretty and natural.

The image on the inside allows the audience to see the artist’s body language, the way her body looks gives the impression that the songs on the album will be deep and meaningful.

The different images on this album work well together as they show her in her different personalities which makes her seem more real.

Inside of Rhianna’s “Loud” digipak