DIGIPAK ANALYSISBy Jordan Booker

Ellie Goulding – The Writer digipak analysis

Images: Collections of different camera angles are used on this digipak from the likes of close ups to define the singers face and her beauty to appeal to the male audience to make them find her attractive and get interested in her music and the female audience to whom will find her a role model. Mid-shots are used to show how she is natural and is her own person by placing her in open space in a field to show her somewhat purity and natural ways. She is also shown in a musical area to represent her musical career and to appeal to people who understand that she is somebody who enjoys performing.

Colours: The colours used in this Indie Pop artist’s digipak are washed out softened colours such as pinks, whites and greens to show that she is of a somewhat natural beauty. But at the same time on the front cover, they use very dark colours to define her face and how people should find her attractive, therefore making the front cover very appealing to people just seeing the cover.

Font: The font used is a feminine long handed style of writing giving the digipak a very gentle and elegant feeling about it. They also use a white strip to define what the writing says on the front cover to show who the artist is.

Colbie Caillat – Break Through Digipak

Images: The images on this link strongly with the Ellie Goulding digipak in which they all truly define how beautiful she is and how her beauty is what will appeal somebody to pick up the digipak amongst other digipaks, therefore making it appealing to both male and female audience members as her beauty can be seen as both attractive and something to look up to.

Colours: The colours on the digipak are very definitive as they make the woman on the cover defined more purely, making her beauty seem more natural to the audience.

Fonts: The fonts used are a very stereotypically girly styled kind of handwriting which make the album seem very appealing towards woman as they will think that it is a symbol that the woman can relate to them in a way.

Florence and The Machine – Lungs digipak

The images on this digipak show how the artist is emotional through the way in which the pictures show how being very emotional, even the picture of the lungs not only represents the albums name but also represents how she somewhat breathes emotion.

Colours: The colours on this digipak show how she is very vulnerable by the way in which dark colours and whites are used at the same time, to show how it somewhat outlines who she is and how she is emotional within herself.