DIGIMASTERPROFESSIONAL TRAINING

20-21 OCTOBER 2016 | PARIS

• Advertisers• PR & Branding Executives• Campaign Managers• Content Managers• Digital Marketers• Marketing Executives• Corporate Communications Managers & Heads• Social Marketers• Publishers• Analysts• Others

WHO SHOULD ATTEND:DigiMASTER is a not-to-miss event for marketing professionals who would like to learn more & boost their skills in Online Strategies, Marketing Technologies and Social Media:

our EXPERT-TRAINERS

|DIGI MASTER | 20-21 October 2016 | PARISwww.luxatiainternational .com 02

JOIN US AT DIGIMASTER 2016 IN PARIS THIS YEAR!Many business professionals, marketers and PR leaders don’t understand digital marketing yet it is the highest growth area in business and one of the leading ways that businesses and organizations are transforming. Staying up to date on the latest marketing skills is vital to your career success. This Professional Training will help you discover the most important aspects of Digital Marketing in a hands-on, intimate, invite-only series of digital marketing classes. It will cover everything you need to successfully create and execute a digital marketing strategy for your organization. You will get a chance to learn from the top experts and strategists that have also taught such companies as Google, GE, P&G etc.

Michael LeanderCEO GIDMA

Jasmine SandlerFounder and CEOAgent-cy Online Marketing

Lynsey SwealesCEO & Digital Marketing StrategistSocialB

Maria JohnsenCEO & FounderGolden Way Media Ltd.

8 Intimate, hands-on marketing sessions

20+ Hours of Brainstorming & Networking: forge new

professional contacts!

100+ pages of Notes and post-Training Materials

(on demand)

WHY ATTEND:

day 1 oct. 20th

training1 “DIGITAL MARKETING”There are many misconceptions on the impact of SEO, Pay Per Click and social media marketing among businesses worldwide. One discusses about the importance of SEO in lifecycle of online marketing and then we move on providing an overview on PPC advertising and its significance in today’s web promotion world.

Maria Johnsen holds a degree in political economy, Beauty Arts, BA in Information technology, BA in computer science and a Master of Science degree in computer engineering from university of science and technology in Norway. Her professional background and education is diverse and includes skills in areas such as sales, multilingual digital

marketing, content writing, business intelligence, software design and development. In addition, she possesses the experience and education in the management of complex Information Systems. Maria knows eighteen languages and possesses experience in language instruction, tutoring, and translation. She has also developed a unique teaching method for fast learning “Implications for Upgrading Accelerated Learning Practices In Educational Systems” This method is applied in China and Norway. Maria Johnsen is also a multilingual SEO, PPC and social media marketing expert. She managed software projects for well-known IT companies and Bank in Norway, China, the UK as well as cooperation with governments and police authorities in regards to projects related to data crime and tracing terrorists online. During college Maria Johnsen worked as freelancer for positions such as: IT support and search engine programmer for Google, Microsoft and IBM. Her task at Google was cleaning Google search engine from porn and spam between years 2002 - 2004. Starting in 2008 after establishment of her company Golden Way Media, she began offering search engine optimization services. Her company Golden Way Media expanded internationally in 2009 carrying out various projects in Europe, North America and Asia. While offering services to the general public, Maria Johnsen continues to consult with corporate clients, agencies and small businesses. She has skills and proven records in all areas of multilingual search engine optimization including keyword targeting, competitor research and on-site optimization, search marketing and display advertisement, Google Analytics and search engine programming.

SPOTLIGHT ON THE TRAINER

Maria JohnsenCEO & Founder

Golden Way Media Ltd.

09:00 – Registration 09:30 – Session 1: “Digital Marketing”11:00 – Coffee break11:30 – Session 2: “Digital Marketing”13:00 – Lunch Break

SCHEDULE

• Multilingual Digital Marketing• The misconception about SEO: who started to empower negativity

about SEO in the market? What can we do about it? SEO from buyers’ point of view

• Link building strategies in 2016• The correlation between SEO and social media marketing in 2016• Getting smart with Google Algorithms. The impact of Google

RankBrain in search engine optimization - Multilingual SEO and content marketing

• Search Advertisement• Google AdWords: Pay Per Click Strategies, Multilingual

Pay Per Click• Video advertising• Facebook Pay Per Click strategy• Shopping advertising• Mobile advertising in 2016• Market leadership planning: How and Where to Start• Strategies to become the market leader• Customer engagement strategies.• Market leadership in Europe• The importance of multilingual digital marketing in market

leadership• How to increase share of wallet?

YOU WILL LEARN

|DIGI MASTER | 20-21 October 2016 | PARISwww.luxatiainternational .com 03

”“Maria Johnsen is extremely knowledgeable in her field. If you are serious about improving your search engine performance, then you need to have a conversation with her!

TESTIMONIALS

day 1 oct. 20th training 2 “MARKETING TECHNOLOGIES”

13:00 – Business Lunch 14:00 – Session 3: “Marketing Technologies”15:30 – Coffee break16:00 – Session 4: “Marketing Technologies”17:30 – Closing Remarks & End of Day 120:00 – Networking Dinner

YOU WILL LEARN• To improve your marketing- and sales funnel effectiveness• To shorten sales cycles through better marketing automation• To effectively manage data points in order to achieve better

prospect- and customer profiling, which in turn will improve relevancy and timing of communication programs.

• To plan, test and execute winning nurturing programs• To use lead- and customer scoring for maximum impact

How to implement world class marketing and sales alignment through smarter automation and scoring. In this workshop you will get concrete advice on how to achieve world class marketing and sales alignment by using marketing technology in a smart way. Through examples and concrete tips, you will get solid inspiration to overcome common challenges.

Michael Leander has managed CRM- and marketing automation software companies and overseen hundreds of successful implementation around the world.He has advised global brands on implementation of highly effective direct and digital marketing programs. His core strength is an equally good understanding of technology and communication. As an early adopter of lifecycle marketing automation, he is highly

experienced in the field of multichannel marketing automation - and is considered a thought leader and respected practitioner in the field.Driven by an increasing desire to inspire and teach others Michael Leander ventured into the speaking and training circuit in 2008. His burning desire to convince marketers about the importance of “objective focus through marketing metrics” (Return on Marketing Investment), multichannel marketing, recipient control, data quality, customer retention and the opportunities presented by direct marketing and digital marketing is his main driver.An award winning speaker and trainer, Michael Leander has shared his knowledge and experience with professionals in over 40 countries on 6 continents. He has also judged marketing awards in over 15 countries, is the current Chair of the European Email & Data Driven Marketing Awards, former chairman of FIMAC - an interactive council under the umbrella of FEDMA and is a frequent guest lecturer at MBA schools around the world.

Michael Leander is known for his engaging and dynamic presentation style. Hundreds of marketing professionals from more than 75 different nations have labeled him “funny“, “entertaining“, “real expert“, “inspirational” and “most valuable speaker”

More about Michael Leander here www.michaelleander.me

SPOTLIGHT ON THE TRAINER

Michael LeanderCEO

GIDMO

|DIGI MASTER | 20-21 October 2016 | PARISwww.luxatiainternational .com 04

”“Michael Leander’s insights and learnings in email

marketing are a boon for serious email marketers anywhere across the globe. Not only are they practical and helpful, they are guaranteed to lift your response rates and click throughs and improve your bottom line.

TESTIMONIALS

SCHEDULE

day 2 oct. 21st

training 3 “SOCIAL MEDIA MARKETING”In this highly actionable, deep review of Social Media Marketing Strategies and Tactics for PR Professionals. you will gain insights, understanding and practical use of Social Media Tactics and Tools to gain brand visibility and target engagement.

YOU WILL LEARN• To craft a proper Social Media Marketing Strategy

that drives branding and lead gen results• To use B2B social networks for proper social selling• To generate original content that drives engagement

and thought-leadership• To establishing and build a Professional Twitter Presence• Top social channels and how to utilize differently for specific

marketing goals to properly use ad platforms (Linkedin, Twitter, Google Plus, Youtube, Facebook)

• Social media activity influence on SEO

SCHEDULE09:00 – Registration 09:30 – Session 5: “Social Media Marketing”11:00 – Coffee break11:30 – Session 6: “Social Media Marketing”13:00 – Lunch Break

Jasmine Sandler is an Internet Marketing industry Speaker in Digital Marketing Strategy. She trains and consults for B2B companies globally on Digital Marketing Strategy, specifically around B2B Social Branding, SEO and Social Selling. She is the Founder and CEO of Agent-cy Online Marketing, a Digital Marketing Consulting and Training Agency based in NYC, with clients around the world.

Jasmine has been named (2012, 2013, and 2014) as a Top 40 Global Digital Marketing Strategist in the industry, Top SEO consultant on Twitter and Top 17 Digital Influencers in Content Marketing.

Jasmine has over 15 years’ client Digital Marketing experience in helping corporations such as Citibank, Intercall, Doublerock, ISO and countless others use the web to drive online visibility and generate leads that have resulted in new business online. She started, developed and sold a social network before social networking was a widespread term. Miss Sandler is the author of several Digital Marketing books, including “Branding & Sales: The LinkedIn Way” and “How to Brand Yourself Online Like a CEO” as well as the creator of a library of Online courses on Social Media Marketing. Jasmine is a contributing writer on B2B Digital Marketing Strategies for ClickZ.com, Searchenginewatch.com, Branded.me, Openforbusiness.com, CEO.com, Mengonline.com, and Fast Company. She is a national speaker for CEO Club International, Vistage International. Women’s Leadership Exchange, YPO, The Marketing Executive Networking Group, NYXPO, ConnectCon, The Luxury Marketing Council and countless other marketing organizations.

Her speaking topics, videos, client testimonials and Blog can be found at www.jasminesandler.com.

SPOTLIGHT ON THE TRAINER

Jasmine SandlerFounder and CEO

Agent-cy Online Marketing

|DIGI MASTER | 20-21 October 2016 | PARISwww.luxatiainternational .com 05

”“There are lots of self-appointed digital marketing experts

out there but, in Jasmine Sandler, you have the real deal. Having attended several of her in-person workshops, presentations and online branding seminars, I heartily recommend Jasmine as a digital marketing expert and online branding consultant.

TESTIMONIALS

day 2 oct. 21st

training 4 “DATA ANALYTICS & CRO”Be Agile online – How to make the most of Data Analytics and Conversion Rate Optimisation for your businessYou are most likely spending lots of time, effort and money to get people to your website but how much time do you spend, if any analysing the data? The great thing about digital marketing is you can measure everything, the difficultly is knowing what data to look at, what tools to use and how to use that data actionably. You simply cannot ignore numbers with digital marketing. Data on what’s happening with your website and online marketing cam-paigns drives future developments, strategy and campaigns. This session will provide you with a huge list of actionable take aways which can help give your business a healthier bottom line. Led by international digital marketing expert Lynsey Sweales, this train-ing session is ideal for both B2B and B2C business looking to take the next step to maximising their website and online marketing performance. You’ll leave with the confidence to start or improve the measurement of your website and online marketing, and lots of ideas improving the conversion rate of every visitor to your website.

Lynsey has been described as ‘Frighteningly knowledgeable’ and ‘the best social media trainer ever’ by some of the worlds leading brands.

With over 15 years experience, Lynsey is a digital marketingstrategist at SocialB andinternational Digital agency. Lynseyand her team at SocialB specialise in providing social media, digital marketing training and consultancy to all sizes of businesses including well known names such as Elsevier, BNP Paribas, The United Nations and Intel.

Lynsey is regularly called upon for industry insights and comment by the media including CNBC, The Guardian, BBC News & Bloomberg. Lynsey also works alongside other key influencers as part of the social media council at the Direct MarketingAssociation where she is Vice Chair. With a no jargon approach, Lynseyalways leaves her delegates with actionable results aligning them to theirbusiness objectives. If you want to improve your digital marketingperformance Lynsey’s training isn’t to be missed.

SPOTLIGHT ON THE TRAINER

Lynsey SwealesCEO & Digital Marketing Strategist

SocialB

13:00 – Business Lunch 14:00 – Session 7: “Data Analytics”15:30 – Coffee break16:00 – Session 8: “CRO”17:30 – Closing Remarks &

End of DigiMASTER

SCHEDULE

• Importance of data analytics • To set up the best tools for collecting meaningful data

analytics• To analyse the data – what’s useful and how can it be

actionable• To use data to improve your website and marketing

performance• Conversion rate optimization and its use for your business• Conversion rate optimization tools• Techniques for implementing and improving the CRO of

your website• Benchmarking figures to measure against

YOU WILL LEARN

|DIGI MASTER | 20-21 October 2016 | PARISwww.luxatiainternational .com 06

”“Informative, clear and compelling.Well researched onthe industry which added to relevance duringdiscussion. Excellent training by Lynsey Sweales!

TESTIMONIALS