Liquid Penny

Sandile

Brunette

Khumo

sthembiso

Agenda 1. Company objectives

2. Target market

3. Competitors

4. strategy

5. Rationale

6. Conclusion

7. Video

8. Q&A

Company objectives

Develop a full digital

customer centric

launch campaign over

two weeks

In front of 500 SA

youth

20% sign ups

Target market 18 to 30 years old

Male/female

Looking to set themselves

apart

Trying to get their foot in

competitors

Offer advertising &

marketing courses for

working class

Full time/online/training

Variety of courses

Degrees/diplomas/

certificates

Skills in coding

Part of the digital

revolution

4 week boot camp

Then extends to a 2 year

course

Software engineer

Awareness Using insights generated from

current digify za facebook

account

Develop personas

Photo ads to attract

different age groups

digifire

Eng age

My life after digify

Series of videos

Expressing their

journey

Encourage exchange

of videos

Different cohorts

continuity

destination

Link ad facebook launch

campaign

Campaign ends on

interview day

link ad

photo ad

photo ad

video ad

RAtionale

RATIONALE

Q&A

…Lets talk over coffee

Thank You