Digi Paks
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Transcript of Digi Paks
Existing Artist
Digipaks
Features of a DigiPak…
Contains digital media – more than one
platfrom (e.g DVD and CD)
Content is more developed than a digital
CD
Extras and inserts enhance appeal,
therefore adding more value
Design has to sell brand identity through
images/words/inserts
Purpose for the record company: to create synergy,
for example by selling two differnet artists as part
of selling the branded label
Purpose for the artist: stream of revenue, maintain
fanbase, cross-promote/advertise. Long tail theory (chris
anderson)
Digipak Relating to our
Artist…
Pictures of artist
Tracks
Ke$ha‟s new album is titled
cannibal, and her previous album
was titled animal. It is obvious
that these two albums have been
merged together by the artwork on
the cover of the digipak, in order
to make the digipak a collectors
item for any fanatical ke$ha fan.
Thanks
page
Song lyrics
split in
two for
her two
albums
Barcode &
Record label
The fact that ke$ha is an american artist
is represented by the background of an
american flag. The traditional colours of
the flag have been replaced with red to
connote danger, and reflect her fiery
personality.
She is framed in the centre third of the
screen to show dominance and that she is
the central focus and likes being centre
of attention. It represents her confidence
and self-assurance.
The mid shot is used so that we can see
the movement of her arms, and to show
her open body language which exudes
confidence and fearlessness. The mid
shot also shows her chest which appeals to
the male gaze , making her sexualised
and powerful. She adopts what ferguson
said was an invitational expression ,
which would also grab the attention of
males aswell as female fans, broadening
the target audience of this digipak.
She is centrally framed, according to milliums theory her
attention is directed toward the camera, this makes the
audience feel intimidated, making her seem dominant and
therfore the central focus, reflecting her strong minded
personality.
The picture is torn down the middle, which could suggest the
different sides to her personality or the character within, this
is also because it represents two of her albums merged
together. It is ripped messily and stapled together to represent
that she is an edgy character, and quite “messed up”.
The left side of the picture is more edgy as it uses bright
colours which clash showing the conflict between herself and
the rules of society, impying she is rebellious. Her hair is out
of place and quite wild representing the title of the album
“Animal”.
The right side shows a calmer, but darker side to her,
depicting mystery and unpredictability which also mirrors
her personality and behaviour. The use of only black and
white and no colour suggests she is soulless and is drained of
energy. This could link to the idea that she needs blood to
survive, and therfore relates to the album title “Cannibal”.
The fonts used for the album tracks are also split downt he
middle, and written in different fonts to again
differentiate the two different albums, and remind the
audience the digipak is special edition, to increase the
stream of revenue for the artist and record label.
This technique is also used to reflect the two sides to her
personality On the right side of the screen she is laying on
a red background. The red represents blood in this case as
this side of the album tracks is for the album “cannibal” ,
this makes her seem feisty and fierce.
The colour red is maintained onto the back cover as the background
for Ke$ha‟s „thanks‟. The colour red suggests danger which creates mise
en scene with the title cannibal, as it could also represent blood.
There are shimmers of bright white light over the back pages of the digi
pak, which could represent stars and space, showing her sparky
personality.
Ideas for our
digipak
Photo Ideas…
In all of these pictures, no matter if her body position or face isn't central towards the camera, her
gaze is always directed straight into the camera, and therefore at the audience. This draws in the
customer, and makes it feel like the artist is staring at them. Because she is a confident character,
this intimidates the audience, giving her an authority and a dominant role. The use of eye contact
makes the consumer feel like the victim or the weaker character, therefore making them more
reluctant to buy the product, because they feel like they're under the power or command of the artist.
Ideas for front cover…
The font of the artist‟s name
will be jagged and edgy to
show she is not a perfect
character, and to reflect her
out of control lifestyle.
We also think a scratching
effect would be a good way of
maybe reflecting the music, as
in the beginning of the song
the music jolts out. Also
showing she isn't perfect.
Font ideas…
Ke$ha – fluffy
slacks BTN
Ke$ha –galeforce
BTN
Ke$ha – goudy stout
Ke$ha –Heather BTN
We thought the fonts
should reflect her
personality, so we
have chosen very
edgy, bold fonts.
Ke$ha –staccato555
BT
Ke$ha –
mister
sirloin BTN
Ke$ha -
native
Ke$ha –rage italic
Ke$ha – sandscript BTN
Ke$ha –
Smashed
SF
Album Title…We came up with two ideas of what to call our digipak.
1. Fierce
2. Reckless
To sway their opinions, we made a „Prezi‟ full of our ideas, so that the audience
could choose which they preferred. This was to make sure we had some consumer
feedback as the Digipaks are aimed at fanatics, who know everything about the
artist, and so the product has to cater for their tastes, and in a way they think
represents the artist most. An example of the feedback is as follows:
We felt both of these reflected the artists personality, but we wasn‟t sure of which to
choose. We used the social networking site „twitter‟ to investigate what the target
audience thought.