P O W E R

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DIFFUSION DIGITAL SEO OFFERING

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About Us 3

Why SEO 4

SEO Pillars 5

Our Process 6

Reporting & Analytics 7

Content 8

Price Plans 9

FAQs 10

Contents

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Exceptional Craftsmanship

Diffusion Digital is a boutique Shopify and WordPress production studio specialising in

beautifully crafted brand design for web and print.

We partner with brands who value the increasing impact of design in business today.

A B O U T U S C O M M E R C E

Our specialist retail consultancy, and development expertise across leading platforms helps deliver robust, cutting edge

online and in-store experiences.

B R A N D E X P E R I E N C E

We revitalise brands for the digital era, devising strategy that

stays consistent across the customer experience. Our web and mobile builds encourage interaction, through engaging

interface design and compelling content.

I N N O V A T I O N

We partner with organisations to develop new digital products

and brands, working collaboratively to bring new ventures to market effectively.

Why SEO?

In a world where marketing budgets are decreasing, especially for SMEs, we value the importance of making the most of every penny.

The wonderful thing about SEO is that it is highly targeted, and not only will we organically generate more traffic to your site, we will be attracting quality leads that are more likely to convert.

A large part of SEO is about understanding what works and what doesn’t and adapting as necessary. Our holistic approach means we are able to make changes quickly and efficiently, maximising the effectiveness of the campaign.

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The Four Pillars of SEO

O N - P A G E O P T I M I S A T I O N

O F F - P A G E O P T I M I S A T I O N

T E C H N I C A L O P T I M I S A T I O N

C O N T E N T S T R A T E G Y

- Review the content and site structure

- Technical Advice on hosting, redirects, Javascript & CSS, robots txt and XML sitemap

- Site speed optimisation

- Keyword research & implementation

- Content optimisation: • Structure • Internal links • Keyword variations • Meta tags • Alt tags

- Create high quality inbound and external links

- Develop relationships with key influencers

- Google Plus optimisation

- Content marketing

I N O R D E R T O R U N A N E F F E C T I V E S E O C A M P A I G N I T I S I M P O R T A N T T O P A Y E Q U A L A T T E N T I O N T O T H E S E F O U R K E Y S T R A T E G I C C O M P O N E N T S

- Producing regular high quality sharable copy in the form of:

• Blogs • Articles • Infographics • Listicles

- Weekly & monthly reports

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Our ProcessD I S C O V E R Y & P L A N N I N G

Build a strong understanding of the brand and business. Identify KPIs and overall business objectives. Site audit.

T E C H N I C A L O P T I M I S A T I O N

Ensure site structure is easy for search engines to crawl. Start identifying keywords that are specific to each landing page and home page. Develop content strategy.

O N / O F F P A G E O P T I M I S A T I O NBlogging, white-papers, articles, press releases, listicles - the more quality sharable content you produce the better, regardless of your industry.

I T T E R A T I O N

Processes like split testing should be showing which keywords are working and you can amend as necessary. Weekly and monthly reporting allow you to constantly tweak and optimise your website

Technical optimisation should be complete and focus can be set on creating regular quality content. Traffic and Conversion should have dramatically increased by this stage.

O N - G O I N G C O N T E N T C R E A T I O N

Unlike paid media, Search Engine Optimisation cannot be bought; but it can be earned. 

SEO should not be implemented at the detriment of your brand or ethos; they should work hand in hand.

We want to learn as much as we can about your company so that we can focus our efforts in the right areas and target the people who will value your website’s offering the most.

Whilst each campaign is different it typically takes six months to see tangible results but this really depends on which industry or sector your business lies.

The following points outline the general steps we take during a standard six month SEO campaign, but duration depends upon how much technical optimisation is necessary and industry competitiveness.�6

P O W E R Reporting & Analytics

Reporting and analytics lie at the heart of an efficient SEO campaign. It is highly unlikely you will hit the nail straight on the head and you must always be looking to adapt areas that aren’t performing as you’d like them to. We utilise a number of premium analysis tools and present easily digestible reports to our clients so that they can see which areas of their site require more attention or which areas

are performing well.

W E E K L Y R E P O R T I N G

M O N T H L Y R E P O R T I N G

• Keyword Performance • SEO Scores • Blog Post Topics • SEM Rush Traffic Report • Optimisation List

• Detailed Traffic, Lead and Conversion Report

• Digestible reports using Google Data Studio

• Strategy Report

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P O W E R

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C O N T E N T E D I T I N GIf you provide the copy, we'll ensure it is optimised for SEO to guarantee it gets the greatest exposure possible.

C O N T E N T C R E A T I O N

E X T E R N A L L I N K B U I L D I N GWe’ll grow your digital footprint by linking to outside websites and by producing content that they engage with, whilst attempting to get them to link back to your site.

Sharing your content across all your platforms is an easy way to generate more impressions on your website. Optimising your business pages on Google + and Facebook

S O C I A L M E D I A S T R A T E G Y

Our team of expert copy writers will write tailored content for your website, whether it be flat copy, product descriptions or creative blog posts. It will all be written to reflect your brand and appeal to your target audience with the best SEO practices in mind.

C O N T E N T D I S T R I B U T I O NWe will submit your blog posts to the best and most highly regarded blog directories. This will dramatically boost your reach and drive quality leads to your site.

Price Plans SERVICE REGULAR ADVANCED PREMIUM

Discovery Audit / Strategy Meeting X X XKeyword Research X X XTechnical Optimisations X X XWeekly & Monthly Reports X X XMonthly Strategy Meeting X

Blog Post / Keyword Suggestions X X X

Content Editing *X

(2 blog posts of up to 700 words each)

X (2 blog posts of up to 700

words each)

X (2 blog posts of up to 700

words each)

Content Creation * X

(2 blog posts - c.700 words each)

X (4 blog posts - c.700 words

each)

External Link Building * X XContent Distribution * XSocial Media Strategy * XPRICE PER MONTH £960 £2,560 £3,840

We understand that each business is unique and requires different services. The prices listed here are guidelines and we are happy to tailor these plans to better fit our clients’ needs.

All figures are excluding VAT.

Further set up costs may apply, though this can only be determined once we have carried out our initial technical audit.

In addition to the listed services, our sister agency, Matter of Form Ltd, offer full service influencer marketing support, running campaigns across both blogs & social networks. Working side-by-side with our SEO experts, these campaigns offer further benefit for SEO, as well as additional promotion for your brand or product.

* See previous slide for more details on our content offering.

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FAQS

WHAT IS SEO? SEO’s primary objective is to boost your exposure online so that search engines like Google rank you on the first page, ideally in the top three of the organic listings.

HOW LONG DOES IT TAKE? The time taken to see noticeable differences in your website traffic can vary and largely comes down to the amount of effort and time that is put into it. ROI is invariably strong with SEO.

WHY IS SEO IMPORTANT? There are several reasons but, put simply, it boils down to the following: • Build brand trust and authority • Increase traffic and subsequently conversions • Develop a greater insight into your customers • There’s a high ROI

WHY ARE KEYWORDS IMPORTANT? Keywords are still used by internet users when making a search query. It is very rare that people use full sentences. Including these keywords in your copy will help generate quality leads and drive more conversion.

WHAT ARE GOOGLE WEBMASTER GUIDELINES? There are a set of guidelines that outline the rules websites need to follow in order to be ranked highly in search engine results pages.

IS CODING EXPERIENCE NEEDED? There are a few technical elements to SEO such as setting up Robots.txt and submitting sitemaps. However beyond this, most of the platforms that people use, such as Wordpress and Shopify, have plugins that walk people through the SEO process and even give feedback on what you have done and how it will rank.

HOW MUCH DOES SEO COST? On the surface it only costs time. At a beginners level you should expect to put aside 15 hours a week to help ensure SEO is covered. However this depends on your sectors and goals. Fundamentally, regardless of budget you should get out more than what you put in.

WHAT ARE PANDA, HUMMINGBIRD & POSSUM Panda, Hummingbird and Possum are a few of the major Google algorithm updates from the past several years that directly affected organic search results. The vast majority of them were designed to penalise the sites implementing strategies that exploit loopholes, and they do not, as is commonly perceived, consist of significant rule changes that require sites already following Google’s best practices, to change their strategy.

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P O W E R

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DIFFUSION DIGITAL SEO OFFERING

We’d love set up a meeting with you to discuss this all further.

will@diffusion.digital +44 (0) 203 141 2000

Unit 4 Galaxy House, 32 Leonard Street, London, EC2A 4LZ