‘Differently abled’ a ‘right fit’ in indian companies - abstract
Transcript of ‘Differently abled’ a ‘right fit’ in indian companies - abstract
‘DIFFERENTLY-ABLED’: A ‘RIGHT FIT’ ININDIAN COMPANIES?
This Case Flyer, prepared based on an article1 from The Economic Times, highlights an important
trend in recruitment amongst Indian companies. Thus far, kept away from the mainstream
workforce recruitment arena, Persons with Disability (PwDs) are now increasingly absorbed.
Of late, several domestic companies and MNCs in India have been finding the ‘right fit’ among
the differently-abled people and recruiting them into their workforce. For instance, Café Coffee
Day, recruited people with hearing and speech disability as brewers and claimed that they were
the best brewers across all its outlets. Similarly, Coca-Cola, IBM and few others have taken
initiatives to integrate the PwDs into the mainstream workforce. Can they be as productive as
the able-bodied in terms of Intelligence Quotient (IQ), Emotional Quotient (EQ), Meaning
Quotient (MQ) and Ownership Quotient (OQ)? If yes, what kind of job profiles are they
suited to? Would they end up being discriminated, exploited and robbed off their due share of
progress? Can they be integrated into the mainstream in a true sense?
Pedagogical Objectives
• To understand various initiatives taken by Indian companies and MNCs in India to integrate
PwDs into mainstream workforce
• To contrast PwDs’ competencies vis-à-vis able-bodied employee workforce from the stand
point of view of IQ, EQ, MQ and OQ
• To discuss and debate on the inclusive recruitment initiatives from the stand point of view
of PwDs’ career growth and workforce integration in true sense
Positioning of this Case Flyer
This case flyer can be used in the following courses/modules:
a) Human Resource Management –
• Human Resource Planning and Recruitment – Recruiting a More Diverse Workforce
b) Strategic HRM
• Building a Diverse Workforce
ABSTRACT
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1 Prachi Verma, “India Inc Finds the Right Fit in Differently-Abled”, The Economic Times, September 5th 2014