Principles Of ManagementSemester # 1, Spring 2014

Project:Differentiation Strategies used by Taj co. Pvt Ltd After 2007

Presented To :Sir Amjad Ghafoor

Presented by :Hamza Iqbal 2141219

Mujahid Amin 2141239Naeem Uddin 2141241

National College of Business Administration & economicsLahore Metropolitan University (Proposed)

Introduction to Taj Company Ltd

Publishers of The Holy Quran And Islamic Literature

Logo of Taj Company Ltd

– Incorporated on May 14, 1929 as a Public Limited Company– Until 1940’s Taj Company was one of the leading publishing house of

The World.– In 1947 Taj Company lost of its landmark offices

• Taj office Mumbai• Quran Manzil Dehli

– transferred its head office to Karachi– Established branches in Dhaka (Bengal) and Rawalpindi in 1964.– The founder of The company Sheikh Inayatullah died in december 1982.– Taj Company was listed to the liquidation board for liquidation in 1990– Sold to Taj Kutub Khana, Qissakhwani bazar, Peshawar in 2007. – After establishing branches in Karachi, Lahore, Rawalpindi and

Peshawar Taj company targeted Middle East and Afghanistan. – In 2012 established its international office in sharjah(U.A.E).

Brief History Of Taj Company Ltd

Introduction of The Project

• What is Differentiation strategy and what are the 4 major differentiation strategies widely used by companies

• Differentiation strategies used by Taj Company.

• Suggestions

What is Differentiation Strategy?

• "The strategy an organization follows when it wants to be unique in its “

– set of actions taken to produce goods or services

– that customers perceive as being different

– in ways that are important to them

Differentiation Strategies

Four Widely Used Market Differentiation Strategies

•User Experience

– based on an emotional bond with the customer

– powerful and difficult to do successfully

– fiercely loyal customers

•Customer Service

– Focus on superior customer service

– more costly as compared to others

– continuous advertising

•Technology

– provides sufficient value if provided on correct time

– May become obsolete in no time

•Product

– distinguishing a product or service from others

– Customer willing to pay a premium price

Use of Differentiation Strategies in Taj Company

•Taj Company started with velvet covers and velvet boxes of The Holy Quran alongside its other products

•Product Differentiation

•Some of those were designed as a mix of the both that is gilded and velvet binding

Use of Differentiation Strategies in Taj Company

•Product Differentiation

•Inner designs were also improved with a touch of Mughal miniature art.

Use of Differentiation Strategies in Taj Company

•Product Differentiation

Muattar (Perfumed) Books• one of the innovations

which came out from Taj Research Labs in 2009.

Use of Differentiation Strategies in Taj Company

•Product Differentiation

Please Smell the Provided Samples

distributors, wholesalers and retailers are the direct customers of Taj Company.

Use of Differentiation Strategies in Taj Company

•Customer Service

•Taj Company takes good care of its customer with fast, reliable and 24/7 active supply chain.

•Social Marketing• Facebook• Twitter

•Online selling• Online Webstore

www.tajcom.com• alibaba.com

Use of Differentiation Strategies in Taj Company

•Technology

Suggestions

•Taj Company should take its differentiated products to international markets such as Saudi arabia and African countries.

Taj Company should develop books other than Quran. The same customer will be entertained for these new books.

•Taj Company must also emphasize on low cost products. Low price market can give the company a broad market and higher sales.

Photo Session as on Saturday 5th April 2014

Thank You