Diesel XXX - 30 Anos

9

Transcript of Diesel XXX - 30 Anos

CONCEPT

The proposal is to throw a High Tech, innovating and futurist event incorporating the Diesel DNA.

We want a memorable bash, especially because people expect that of us

VENUE

Casa de Portugal – (TBC) One of the main Portuguese entities in Brazil, It’s an old and totally imperial building and will provide a contrast to our event. The idea is to juxtapose old and new, traditional rules with no rules

Casa de Portugal

MAILING

The Rio-SP corridor’s TOP four promoters will select the 1200 special guests. The mix consists of young, powerful and cool people, among them celebrities, editors, trend setters, VIPs and TOP clients

VIP LOUNGE

Lounge for two hundred with special bar service which will include Velve Clicquot, Skyy Vodka, Red Bull as well as special concoctions and finger food

OUR PARTNERS

Skyy Vodka, Red Bull and HTC (tentative partner)

SKYY Vodka, Red Bull: supplying products

HTC is an innovating technology company that manufactures smartphone communication devices providing value-added design and world-class logistic and service capabilities. HTC is one of the fastest-growing companies in the mobile sector and has achieved remarkable recognition over the past couple of years. To get more familiar with this potential sponsor go to www.htc.com

Our idea is to create a space where our guests can have fun with this new HTC technology, (iBar, iMusic, imessaging, event photos integrated with big screen, as well as many other smart and fun ideas which may be possible) but without having the smartphone rob the spotlight.

HTC would distribute fifty Smartphone packages as gifts to our guests. We intend customize an invitation box for fifty opinion leaders with one special Diesel denim and HTC Smartphone

BAR

Open Bar with Skyy Vodka, Red Bull.

(We offer to Red Bull to do an interactive bar)

RETURN FOR PARTNERS

The imprint them on the invitation and the brand exposure at the event

TV PRODUCTION

Live coverage of the event, with a presenter (VJ of MTV Brazil) interviewing the attractions and the guests in a lounge. We will have at least two cameraman

MINI POP-UP STORE

The mini pop store will be installed near the entrance of the event.

ATRACTIONS

DJs: Anderson Noise and Gui Borato ( Brazilian Top DJs )

SPECIAL ATRACTION

DJ (negotiating) DJ ArminVan Buuren