DIENANH.NET

DIENANH.NETVISION - MISSION

A trustworthy website about

movies and thing-related-to-

films

A largest movies

community

Attracting every movie fans:

viewer, press, actor & actress, director, writer…

DIENANH.NETC O M M U N I T Y

-

50,000

100,000

150,000

200,000

250,000

300,000

2007 2008 2009

133,307

218,225

280,964

Members

301,489 members

3,997,256 posts

1,374,310 visitors/month

28,501,473 pageviews/month

20,74 pages/visit

DIENANH.NETG O O G L E A N A LY T I C S

THE STRENGTH OF COMMUNITY

ACTIVITIES

DIENANH.NET

D.M.A

Objective: A movie award to honor the

favorite actors, actresses, movies and tv-

series voted by members of dienanh.net and

becoming the favorite movie award of

online community.

Time: The largest yearly event since 2007.

Achievement: Over 2.000.000 views, 5.000

online voters and 200 – 250 participants

every year.

DIENANH.NET

BIRTHDAY PARTY

Objective: A yearly party to celebrate

dienanh.net‟s birthday to link members

together and to plan new strategy for

dienanh.net

Duration: Every October

Achievement: Over 3.000 online viewers and

150 – 200 participants

DIENANH.NET

CONTESTS | EVENTS

Attract:

5 – 10 contests / events per month on

dienanh.net, organized by moderators,

super moderators.

10 – 20 members with small boxes, 30 – 50

members with big sessions

10 – 15 topics, 200 – 600 posts per contest /

event will small boxes, 40 – 50 topics, 1.200

– 2.500 posts with big sessions

WHAT HAVE THEY BEEN TALKED ABOUT DIENANH.NET?

THE PRESS

THE PRESST U O I T R E

THE PRESST U O I T R E

THE PRESSN G U O I L AO D O N G

THE PRESSN G U O I L AO D O N G

THE PRESSOT H E R S

CLIENTS

BRAND: NOKIA EXPRESS MUSIC

CLIENT: NOKIA

NOKIA PLAYLIST’S

OVERVIEW

• Objective: Launching Nokia

Express music with special

function: Playlist

• Duration: 4 months

• Time: June – September „09

• Activity: Build a Nokia

Playlist online contest to

brand awareness and

creating playlist tutorial

• Run on YeuAmNhac.com ,

supported by DienAnh.Net

NOKIA PLAYLIST’S

KEY ACHIEVEMENTS

Pageview Created Playlists

New Members

NOKIA PLAYLIST’S

KEY ACHIEVEMENTS

Achievement KPI %

Pageviews 21.748.241 1.000.000 2.174,8%

Unique visits 2.188.222 793.000 275,9%

New members 25.948 20.000 129,7%

Playlists 3.774 3.000 125,8%

NOKIA PLAYLIST’S

ADD-ON

Celebrities‟ playlist is

• One of the most favorite functions of Nokia Playlist

• Second place after playlist sharing function

D.O.A 2008

CLIENT: MEGASTAR

MEGASTAR D.O.A’S

OVERVIEW

Objective: Promote Megastar‟s movies and brand awareness

Duration: 3 months

Time: June – August „08

Activity: Build an online game about movie to members coming to Megastar

Cinema

MEGASTAR D.O.A’S

KEY ACHIEVEMENTS

Achievement KPI %

Topics 44 30 146,6%

Posts 806 500 161,2%

Views 179.738 150.000 119,8%

BRAND: MEGAPLUS

CLIENT: MEGA VNN

MEGAPLUS MEGAVNN’S

OVERVIEW

Objective: Promote Megafun product via 2 gameshows:

“Truy tim mat ma VNN” (Hunting for VNN secret code)

“Tim hieu the gioidien anh” (Learning about movie world)

Duration: 2 months

Time: November -December „09

MEGAPLUS MEGAVNN’S

KEY ACHIEVEMENTS

Achievement KPI %

Topics 90 45 200%

Posts 973 700 139%

Views 197.315 180.000 109,6%

THANK YOU