The Experience of Improvising in Organizations: A Creative ...
Die-hard Creative with 15+ years of experience
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Die-hard Creative with 15+ years of experience Andrew Iverson • [email protected] • (510) 229-9781 • www.singedhare.com I enjoy perceiving the world at large with a designer’s eye. Always on the lookout for the strings that bind culture and design together, I find that there is an underlying story that ties every generation to the other. Ultimately it is my admiration for these connections that affects what and how I design. For me, understanding the evolution of creative styles will always provide the clearest esthetic when trying to achieve thoughtful and progressive design. For the past 15 years I have had the pleasure of providing creative business centric solutions for distinguished brands such as AT&T, Comcast, HBO, MetroPCS, and Round Table Pizza. Working with these household brands has been extremely rewarding, however I take just as much pride in my work with non-profits, individuals, and independent small businesses. In working with clients big and small I’ve learned that design is all about discovery, understanding, and developing connections. This imaginative problem solving is what draws creative professionals and clients together to generate successful engaging design. Maintaining a commitment to these essentials and their proven success, are what I hope to exemplify in my ongoing career, no matter the position. Experience Partner, Chief Creative Officer at WDFA Marketing February 2007 - August 2011 Worked with clients and vendors to produce up to 30 million monthly impressions through various media. Developed, maintained and applied a sub brand for the purpose of printed communications. Worked with internal and external Sales Directors and Brand Managers to develop and execute marketing campaigns. Design and production of: Brands, Logos, Print, Web, Web Applications, Video, Voice-over. Direct management of creative department, as well as support to the day-to-day operations of 50 employees in San Francisco and New York. Art Director at Overstreet Associates June 1999 - October 2005 Worked on creative for many fun loving clients. Print Design, Logo Design, Web Design, Creation of web processes, Hosting Management, Branding, Brand Application, Large-scale production set up for multi version press runs, press checks. Direct management of creative department. Lead Photoshop Artist at Farington Studio 1998 - 1999 Making people and their families look their best. Photo manipulation, color correction, re-touching, restoring, custom image creation. Freelance Graphic Designer 1981 - Present Day and Beyond Since the logo I designed for my first lemonade stand to working with companies and individuals. I’m constantly working in the field of Graphic Design to provide business centric creative solutions using all and any tools available to achieve stunning results no matter the challenge or budget. Skills Mac OSX, Adobe CS5, Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver, After Effects, Premier, working knowledge of Flash, Fireworks, and Sound Booth, Apple - Pages, Numbers, Keynote, Aperture, iPhoto, iMovie, Soundtrack, Garage Band, iDVD, Final Cut Express. Microsoft - Word, Excel, Power Point. Other - Drawing, Sculpture, Pitch Book Creation, Strong Knowledge of Printing Processes, Web Hosting admin, HTML 5 and CSS (in progress), Wire Framing, Interactive PDF, Word Press (In Progress), Social Media, Not afraid of the inside of computers, Server Management and some set up (Mac), Understanding of Network setup. Prosumer Photography (the rest I do in Photoshop). General-best practices for computing and design/production departments. Education Platt College, Los Angeles CA. 1997 - 1998 Associates of Art, Graphic Design / Multi Media Awarded certificate of Design Excellence Cabrillo College, Santa Cruz CA. 1992 - 1996 Creative Writing, Philosophy, Drawing, Painting, Sculpture Activities: Helped to develop a local after school arts program for 4th graders.
Transcript of Die-hard Creative with 15+ years of experience
Die-hard Creative with 15+ years of experience
Andrew Iverson • [email protected] • (510) 229-9781 • www.singedhare.com
I enjoy perceiving the world at large with a designer’s eye. Always on the lookout for the strings that bind cultureand design together, I find that there is an underlying story that ties every generation to the other. Ultimately it is my admiration for these connections that affects what and how I design. For me, understanding the evolution of creative styles will always provide the clearest esthetic when trying to achieve thoughtful and progressive design.
For the past 15 years I have had the pleasure of providing creative business centric solutions for distinguished brands such as AT&T, Comcast, HBO, MetroPCS, and Round Table Pizza. Working with these household brands has been extremely rewarding, however I take just as much pride in my work with non-profits, individuals, and independent small businesses.
In working with clients big and small I’ve learned that design is all about discovery, understanding, and developing connections. This imaginative problem solving is what draws creative professionals and clients together to generate successful engaging design. Maintaining a commitment to these essentials and their proven success, are what I hope to exemplify in my ongoing career, no matter the position.
ExperiencePartner, Chief Creative Officer at WDFA Marketing February 2007 - August 2011Worked with clients and vendors to produce up to 30 million monthly impressions through various media. Developed, maintained and applied a sub brand for the purpose of printed communications. Worked with internal and external Sales Directors and Brand Managers to develop and execute marketing campaigns. Design and production of: Brands, Logos, Print, Web, Web Applications, Video, Voice-over. Direct management of creative department, as well as support to the day-to-day operations of 50 employees in San Francisco and New York.
Art Director at Overstreet Associates June 1999 - October 2005Worked on creative for many fun loving clients. Print Design, Logo Design, Web Design, Creation of web processes, Hosting Management, Branding, Brand Application, Large-scale production set up for multi version press runs, press checks. Direct management of creative department.
Lead Photoshop Artist at Farington Studio 1998 - 1999Making people and their families look their best. Photo manipulation, color correction, re-touching, restoring, custom image creation.
Freelance Graphic Designer 1981 - Present Day and BeyondSince the logo I designed for my first lemonade stand to working with companies and individuals. I’m constantly working in the field of Graphic Design to provide business centric creative solutions using all and any tools available to achieve stunning results no matter the challenge or budget.
SkillsMac OSX, Adobe CS5, Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver, After Effects, Premier, working knowledge of Flash, Fireworks, and Sound Booth, Apple - Pages, Numbers, Keynote, Aperture, iPhoto, iMovie, Soundtrack, Garage Band, iDVD, Final Cut Express. Microsoft - Word, Excel, Power Point. Other - Drawing, Sculpture, Pitch Book Creation, Strong Knowledge of Printing Processes, Web Hosting admin, HTML 5 and CSS (in progress), Wire Framing, Interactive PDF, Word Press (In Progress), Social Media, Not afraid of the inside of computers, Server Management and some set up (Mac), Understanding of Network setup. Prosumer Photography (the rest I do in Photoshop). General-best practices for computing and design/production departments.
EducationPlatt College, Los Angeles CA. 1997 - 1998Associates of Art, Graphic Design / Multi MediaAwarded certificate of Design Excellence
Cabrillo College, Santa Cruz CA. 1992 - 1996Creative Writing, Philosophy, Drawing, Painting, SculptureActivities: Helped to develop a local after school arts program for 4th graders.
