Dial2Do Smart Pipes 2009
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Short talk given about "SmartPipes" - what we want (from developer perspective) by Dial2Do
Transcript of Dial2Do Smart Pipes 2009
Who am I and why do I care?
Rococo Software (2000)
Java/Bluetooth Software (JSR82)
200M Mobile phones to date (Motorola, Sony Ericsson, Samsung, more….)
Parlay and SIP apps for the Enterprise
2008 : Looked for a way to get to market directly
Voice Apps (incubated in Rococo since 2005)
Voice Activation Platform targeted at hands-free users (e.g. drivers)
Text, Email, Twitter, Reminders and more - by dialling a number and speaking
Many social networks
Lots of social networks
The Social Phone
“live” address book
everything is an asset
location with everything
activity begets activity
The Social Phone
Social Phone Book My contact list should be “live”: know what they look like, what they’re doing, what they just did, said…
Social RadarLocation with everything - who’s near me? What’s near me; have I been here? Have my friends been here?
Enhanced callingControl: Let only who I want, get to me when I want, in the way I want; when I call - add value and context!
Geo Life JournalDigital breadcrumbs - constant, intermittent, tiny, updates and “continuous partial attention”
So what?
In most cases, not because the developer doesn’t want to do “operator deals”
DPU © Sean O Sullivan
Time, politics, dilution of proposition, loss of control, expense getting started, ….
Many of these services “game around” the carrier/operator
Why? Speed, time to market, constraints, proposition…
A clash of internet / telecom expectations (Bell vs Net)
I’d rather develop for?
Lots of tools, mostly free, core set works for any browser
Billing and pricing easy, and my share is predictable ! Many apps free…
Application available day one, worldwide, under my control
I figure out how to get noticed
Lots of tools, mostly free, each set may address a different “platform”
Billing can vary wildly, and share will vary based on approach, on-portal, off-portal, aggregators. Free is still treated
as suspicious!
Control is with the operators, or aggregators, or both.
Operator cherry picks winners
Internet Mobile
Different capabilities may be available in different regions, operators, devices
Process could involve both cost and time to be “certified”
Wish list
Help ease fragmentation issues
Share more revenue
Simplify getting paid
Get out of my way
Let me at the network assets
Fragmentation
Fragmentation is getting worse, not better
platforms : Symbian, Microsoft, J2ME/Java, Apple, Android, LiMo, WebOS,….
devices : regional variations, operator variations,…
approach : native apps, widgets (Yahoo, Google, Widsets, Opera,… ), web apps, …
network : Orange APIs, Vodafone APIs, O2 APIs, … ONE-API?
OMTP-BONDI?
Simplify getting paid
Payment options are all over the map
Network based billing APIS
Minimal intrusion to end user experience
Predictable payment timescales
Share more revenue
Apple’s 70/30 is a black hole - sucking in developers
Assets
- when I turn my phone on- when I turn it off- how long since I used it- the calls I made- the calls I receive- the texts I sent- the texts I received- and so on
When I say everything is an asset - I mean it….
Simple example
Users can opt-in to have their SMS messages mined
Your text messages will be mined for keywords and used anonymously
In return, your messages are either free or X% off where X is a large number
If you wish, offers can be made to you and you alone based on the mined data
How could I use this?
I can create a zeitgeist map for a city, country, or topic, whatever
I can create marketing offers that the user can help me tune
“Tonight, Dublin is mostly talking about Bruce Springsteen”
“Looking for Heineken Cup tickets? Abbey Travel has a new batch just about to be released!”
If I’m an operator of scale - I can out-twitter Twitter
More data, more context, more immediate mobile
And it’s a two side business model (© Martin Geddes and Telco 2.0)
Social Phone Elements of the “social phone” vision being addressed by several players today - some startups, some not
InnovationMuch of the running is being made by the internet players so far, not the telecom players
RiskOperators should find a way to engage the internet players - you need them, they think they don’t need you!
OpportunityOperators in a great position to deliver on the social phone (data, context, billing)
Thanks!
For more: blog.dial2do.com
Try it out! : www.dial2do.com
Email: [email protected]
Social phone:http://bobstumpel.blogspot.com/(look for mobile or voice 2.0)
http://www.telco2.net/blog/
ARPU: Telecom versus Internet
Source: Analysys Mason http://www.analysysmason.com/
