DI-Facebook-DCEB-Session
-
Upload
digital-insights -
Category
Business
-
view
2.229 -
download
0
description
Transcript of DI-Facebook-DCEB-Session
![Page 1: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/1.jpg)
Facebook Overview and Case Studies
Keith Feighery
![Page 2: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/2.jpg)
Outline
• General Points to Consider when engaging with Social Media
• Facebook Overview• Critique Case Studies (Aesthetic and Content)• Running Competitions• Using Facebook Applications• Questions and Answers
![Page 3: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/3.jpg)
Career Summary
• Director of Digital Strategy with Digital Insights• 14 Years experience developing and marketing
web and digital applications• Lecturer with DIT on MA in Digital Media
Technologies• Lecturer with Dublin Business School, Griffith
College, Champlain College & IBAT in Online Marketing and Digital Strategy
![Page 4: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/4.jpg)
Contact Details
www.linkedin.com/in/keithfeighery
www.twitter.com/kfeighery
www.faceboook.com/keith.feighery
086 6070274
www.DigitalInsights.ie
![Page 5: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/5.jpg)
Irish Online Stats to Consider
• 77% of all Irish Internet Users use Facebook (approx 2M)• Tops 2 sites visited are Google (38%), Facebook (19%)• Average Irish person spends 18 Hrs+ online each month
– 4 hours 10 mins Facebook– 2 hours 51 mins Google
• 13% Facebook Users Aged 13-17; 55% Aged 18-35;• 90% of 15-24 YO active on Facebook• 47% of all Facebook Users login Daily• 37 Million Branded Pages on Facebook with over 10 likes
![Page 6: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/6.jpg)
Core Components of Social Media Strategy
![Page 7: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/7.jpg)
Devising a Social Media Strategy
• Core Components of a Social Media Programme– Know your target audience – develop personas– Plan goals and aims of campaign (Business Goals)– Think about the tone, voice and personality to adopt– Choose your platforms carefully– Think about the type of content to use on each platform– Take risks – not everything will work– Create Guidelines for Staff how to Leverage Social– Think Multi-Channel – Cross Promote and Connect to other
channels– Create clear KPIs and Measure performance
![Page 8: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/8.jpg)
Interacting on Social Media
![Page 9: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/9.jpg)
Key to understanding how to leverage social media, is to acknowledge the behavioural shift in online usage patterns
![Page 10: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/10.jpg)
Be Social – Interact with People & Solicit Feedback and Responses
![Page 11: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/11.jpg)
Ask Questions of your community – and then they will respond
![Page 12: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/12.jpg)
Understand why people like facebook pages
![Page 13: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/13.jpg)
Reasons you Liked
![Page 14: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/14.jpg)
Mechanics of a Page
![Page 15: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/15.jpg)
Technical Spec for Pages
![Page 16: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/16.jpg)
Create a Page
![Page 17: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/17.jpg)
Settings Page
![Page 18: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/18.jpg)
Case Studies
![Page 19: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/19.jpg)
Lidl
![Page 20: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/20.jpg)
![Page 21: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/21.jpg)
Penneys
![Page 22: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/22.jpg)
Dunnes Stores
![Page 23: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/23.jpg)
Be Entertaining, Informative or Offer Something of VALUE to Followers
![Page 24: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/24.jpg)
Hairybaby
![Page 25: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/25.jpg)
Engaging with Fans
![Page 26: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/26.jpg)
Getting People To Respond
![Page 27: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/27.jpg)
Murphys Icecream
![Page 28: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/28.jpg)
At Movies Dundrum
![Page 29: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/29.jpg)
At Moveis – The Wall
![Page 30: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/30.jpg)
Westcoast Cooler
![Page 31: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/31.jpg)
Branded Facebook Page
![Page 32: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/32.jpg)
Adding/Tagging Images
![Page 33: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/33.jpg)
Restaurants, Bars, Hotels
![Page 34: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/34.jpg)
Wright Venue
![Page 35: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/35.jpg)
Wright Venue – Like Us
![Page 36: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/36.jpg)
Wright Venue
![Page 37: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/37.jpg)
Wright Venue - YouTube
![Page 38: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/38.jpg)
CopperFace Jacks
![Page 39: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/39.jpg)
CrackBird Facebook
![Page 40: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/40.jpg)
Crackbird Dublin
![Page 41: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/41.jpg)
joBurger Facebook
![Page 42: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/42.jpg)
Jo Burger Twitter
![Page 43: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/43.jpg)
Rustic Stone - Facebook
![Page 44: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/44.jpg)
D4Hotels.ie
![Page 45: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/45.jpg)
Cully and Sully
![Page 46: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/46.jpg)
Cully and Sully
![Page 47: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/47.jpg)
![Page 48: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/48.jpg)
Click Like to Vote
![Page 49: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/49.jpg)
Selling Goods on Facebook
![Page 50: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/50.jpg)
Puddleducks
![Page 51: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/51.jpg)
Selling on FacebookFacebook eCommerce Apps
![Page 52: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/52.jpg)
Payvment
![Page 53: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/53.jpg)
Payvment Facebook App
![Page 54: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/54.jpg)
Facebook Competitions
![Page 55: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/55.jpg)
What you are not allowed to do
• Running competitions directly on a Facebook Page.• You are required to use a competition application must not run a competition
directly on your Wall.• Having users automatically enter by ‘Liking’ a Page.• You may have them first ‘Like’ your Page but this must lead on to entering a
properly set up competition.• Conditioning entry in the promotion upon a user providing content on
Facebook, such as posting on a Wall of a Page, uploading a photo, posting a status update (such as asking Friends to ‘Like’ the Page).
• Any interaction a user takes must be using the competition application and not directly on your Page.
• Notifying winners on their Facebook Wall. Most people do not realise that Facebook requires that you notify the winner by email or other means, but not using Facebook in any way to do so.
![Page 56: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/56.jpg)
Facebook Guidelines
• You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, or posting a status update.
• You can: Use a third party application to condition entry to the promotion upon a user providing content to the application. For example, you may administer a photo contest whereby a user uploads a photo to a third-party application to enter the contest.
• You cannot: Administer a promotion that users automatically enter by liking your Page, checking in to your Place or connecting to your Platform integration.
• You can: Require entrants to like your Page, check in to your Place or connect to your Platform integration before they provide their full entry information, such as name and contact information.
• You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.
• You can: Collect an email or address through the third-party application for the promotion in order to contact the winner by email or standard mail.
• You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.
![Page 57: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/57.jpg)
Landing and Custom Page Apps
![Page 58: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/58.jpg)
iFrame App
![Page 59: DI-Facebook-DCEB-Session](https://reader034.fdocuments.net/reader034/viewer/2022042814/555130aeb4c905f1528b5053/html5/thumbnails/59.jpg)
Contact Details
www.linkedin.com/in/keithfeighery
www.twitter.com/kfeighery
www.faceboook.com/keith.feighery
086 6070274