DHL NZ Country Manager Tim Baxter
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Transcript of DHL NZ Country Manager Tim Baxter
DHL Click to Door Tim Baxter, DHLE, NZ Country Manager June 2013
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Click To Door Solution, Auckland, 12 June 2013 Page 2
DHL Click To Door: Why The Fashion Industry Focus?
The combined AU and NZ online retail market sold over NZD $15 Billion at a growth rate of 20% pa overall and 36% for fashion. • 90% of fashion industry cart checkouts are <2kg
• $50 to $250 NZD average cart checkout values across range of brands offers duty free export market targeting opportunity
• Fashion brand consumer relationships provide opportunity for DHL Click To Door to improve the shopper’s experience.
• DHL has been in online from the start with accounts like Net A Porter, Surf Stitch, Pumpkin Patch and Amazon.
Nielsen 2011: 26 000 interviews across 48 Countries % purchasing item in past 12 months
Fashion is the growth segment for physical fulfilment
Quality partnerships will win in the long run for a market evolving beyond price to value experienced.
Click To Door Solution, Auckland, 12 June 2013 Page 3
• What’s New? • Transit time has changed • Partnership to meet the new reality – “online transit time”
• Online Transit Time • Credit Card to delivery • No longer Warehouse to Warehouse • Transparency from Checkout to pick/pack to delivery channel to door
DHL Click To Door: A New customer expectation
Click To Door Solution, Auckland, 12 June 2013 Page 4
DHL Click To Door: The Opportunity
Integrated express improves USER
EXPERIENCE:
• Homepage, FAQ’s, Checkout and customer service confidence
• INCREASES CONVERSION RATE for fashion industry carts
• REDUCES RETURNS by 50% and over
• REDUCES CALLS AND EMAILS TO CUSTOMER SERVICE by 30% and over
• Keep RRP longer instead of discounting.
Click To Door Solution, Auckland, 12 June 2013 Page
DHL Click To Door: New Zealand Experiences
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Click To Door Solution, Auckland, 12 June 2013 Page
Where Is My Order?
Flight Auckland – Sydney FULL Details
DHL Click To Door Tracking As Site Content applied to user login gives your shopper more control, reduces customer service interactions and increases shop visits
DHL Click To Door: Tracking As Site Content
Click To Door Solution, Auckland, 12 June 2013 Page
DHL Click To Door Integration: All carts: Magento, E Star, Big Commerce, Solutionists, Black Pepper, Kudos....
DHL Click To Door: Integration
Click To Door Solution, Auckland, 12 June 2013 Page 8 8
DHL Click To Door: Key Learning - Simplicity
• Unique pricing- Sharing the risk
ü <2Kgs ü Five simplified zones ü All surcharges included ü In Bound rates on same account for returns management ü Enables easy FREE Shipping Calculation
ü Improves % RRP V discounting ü Pricing forecast PARTNERSHIP volumes next 12 months
Thank you
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