Dharmesh Shah, HupSpot, SXSW Lean Startup 2013
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Transcript of Dharmesh Shah, HupSpot, SXSW Lean Startup 2013
Creating AKick-A#!Culture
Dharmesh Shah, Founder/CTO
v2
Hi, I’m@dharmesh
All-in-one marketing software
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culture:Set of shared beliefs, values and practices.
Now, an observation…
Most startups don’t think much about culture.
WE’RE PUTTING
A DENTIN THE UNIVERSE.
THAT’S OUR F#!@ING CULTURE!
Culture?. Relax. I got this…
We have beer and ping-pong
Create a culture?Sounds fishy.
Culture shouldjust happen.
WHY SHOULD YOU SPEND CALORIES ON CULTURE?
You may not be able to craft culture.
But, you can kill it through neglect.
conventionover configuration
Get the right people to self-select.
product is to marketing
asculture is to recruiting
The interest rate on culture debt is usually higher than technology debt.
Cultural debt is rarely “forgiven”
You’re going to have to pay it.
Questions for your culture deck:
1.What are we doing?2.Why are we doing it?3.What do we believe?4.Who do we want joining
us?5.How do we get them?6.What does success look
like?
Don’t create the culture you think you should have.
Create the one you want to have.
Whether you plan it or not, you will have a culture.
And, it determines your destiny.
Why not create a culture you love?
tweet me:@dharmesh
CultureCode.com
If you have time to read only one 100+ slide presentation on culture…
Read the Netflix culture deck.
It’s awesome.
netflix.culturedeck.com
If you have the time to read two.
Read it twice!
netflix.culturedeck.com
If you like your culture decks prettier but less insightful…
Check out:
CultureDeck.com