DREAM BUSINESS

PLANMade By NANCY

DHARIWAL

HOTEL

Dhariwal

The Business Convention

The Project The purpose of the project is to

launch a new combination of products and services able to react to the very complex Indian hospitality sector.

Where an individual will feel highly delighted.

The added value of the new product lays in simplicity and low fares, together with an essential impeccable service.

10 possible locations have been analyzed.

THE PRODUCT

Hotel Chain has 3 different products, among which to choose the one that could fit appropriately in the three destinations

Basic Budget Product: ◦ Main target: Business ◦ Services: Buffet breakfast (not included in room price), catering with vending machines, car parking;Standard Budget Product: Main target: Business Services: Buffet breakfast (not included in room price), snack bar with vending machines, restaurant (evening opening only), car parking;Integrated Budget Product: Main target: Business ◦ Services: Breakfast, bar (12 hours opening), restaurant, gym, swimming pool, car parking;

The Choice

As we wanted to introduce an innovative concept, the Basic Budget Product was the one who fitted the best in all of the 3 destinations, for a series of reasons:

It is a new concept, a good quality accommodation with low price and essential services, that can satisfy business people needs as well as leisure travelers.

There’s no such product in the Indian market at the moment, and its strength lays also in that: the aim is to create a new class of hotels, with concrete value for money, where travelers would be willing to stay.

The problem in the Indian Hospitality Industry is that a low rate often corresponds to a bad or poor service. This Hotel Chain’s aim is not to reduce services in order to cut costs and reach feasibility, but to provide travelers with essential services, good quality and very competitive prices.

The Indian Hospitality Industry is saturated of mid and full service hotels, and those travelers who avoid luxury accommodations never know whether they should pay more to have a poor service, or to get a lower price being sure that the service will not be good. This new Hotel Chain will give an answer to this dilemma.

The price will be low, but the service offered will be essential and good for sure. 

The Target

 Being the chosen locations strategic from the point of view of connections with airports, highways and railway stations, we believe that the Hotels will be the perfect accommodation for Business travelers, who always need fast and efficient services but not always are willing to go to a luxury hotel.

Considering, however, the proximity of chosen locations to interesting leisure destinations, we think that during high peak season for leisure tourism (that usually coincide with low season for business travels), leisure travelers will be willing to book our Hotels, considering the advantages of a low price, the proximity to the destination they want to visit and the essentiality of the services we offer, together with the guarantee of a standard and always good product.

The Brand

The name is  easy to remember and that lead to apositive idea and summarize the main characteristics of ourhotel chain:

D H A R I W A L

Delighted Happy

Environment

Affordable

Relaxing

Impeccable

Whizzy

Amazing

Loyal

Top 5 Business Hotel In India

Leela Palace, Banglore

The Imperial, New Delhi

Taj Mahal, Mumbai

Taj Coromandel, Chennai

Trident Hilton, Gurgaon

1) Indore2) Nashik3) Leh4) Patna5) Mysore6) Bhopal7) Pondicherry8) Ooty9) Vadadora10)Jaipur

Location- List of Options

Indore

Nashik

Leh

Patna

Mysore

Bhopal

Pondicherry

Ooty

Vadadora

Jaipur

Locations- Analytical Framework

Parameters for the evaluation:

Geographical position; Distances from main attractions; Tourism flows and trends; Socio-economic background; Business trends and extended context; Target audience; Potential development of the area (infrastructures); Possible profitability; Current receptive market; Existing competitors (hotels within 10 km distance and 50 rooms min.);

Location Selected

Nashik

Mumbai167.4 km

Pune210.5 k

m

Shridi88.0 k

m

Surat235.8 k

m

10 Reasons Why –Nashik ??

1. Transport Chatrapati Shivaji Maharaj Uddanpul ( India's second largest road

bridge )

2. Roads Nashik is on the intersection of two National Highways: the

Mumbai–Agra Highway NH-3 and the Nashik–Pune Highway NH-50. Apart from these, other major cities like Aurangabad are connected via a state highway. Nashik is easily accessible by road from Gujarat state in western India. There are other numerous State Highways which offer very good road connectivity to Nashik.Nasik is well connected to Mumbai through Mumbai Nashik Expressway which is a part of Mumbai-Agra Highway (NH3)connects Dhule and Indore to the city on the other side of the highway.Pune is connected through NH 50 which is to be upgraded into a four lane road.

3. Airways Nashik's Ozar Airport is located at a distance of 24 km (15 mi)

from the city center. 

4. Dugarwadi Waterfall Dugarwadi Waterfall is one of the most splendid natural beauties of Nashik city.

5. CuisineNashik traditionally boasts of a Maharashtrian cuisine with influences from Khandesh, Rajasthan and Gujarat. The modern city however offers a range of restaurants with cuisines ranging from Punjabi, South Indian to Chinese and European cuisines. Variety of decent hotels in Nashik city serve food ranging from regions' spicy fare to international cuisine.

6. Trimbakeshwar Temple near Nashik(Begin of Godavari River)

7. MythologyAccording to Ramayana, Lord Rama, the King of Ayodhya, made Nashik his home during his 14 years in exile. At the same place Lakshmana, cut off the nose of Surpanakha and thus this place was named as "Nasik"(in Sanskrit Nasika means nose). Several other references to the Ramayana can be found in Nashik, which includes the Sita Gumpha caves, from where Sita, Lord Rama's wife, was abducted byRavana.

8. Tourism• Proximity to many holy temples and sites including the

famous pilgrimage centre of Shirdi and a long tryst with India's sacred past, has made Nashik a confluence for the spiritually enlightened. 

• It is part of the green belt and is renowned for the various fruits and vegetables it produces. In fact the yield of grapes, strawberries and onions in Nashik is amongst the highest in the country.

9. Existing Competitors

Hotel Express InnExpress Inn has 181 luxurious rooms including 6 spacious suites and a unique offering of 4 family rooms for the perfect getaway for a family or a group of four. We also offer 17 executive and 17 deluxe rooms along with 86 Express rooms and 51 standard rooms for the corporate business traveler. All our rooms have a beautiful view of the city or the Pandavlena caves ensuring a panoramic view of Nashik. 

10. The Khumbh Mela

CITY MAP

Dhariwal

Details

DHARIWAL HOTEL-THE BUSINESS CONVENTION

Investment : 50 Cr-70 Cr

Area Required: 1,00,000 sq.ft

Hotel Description :1. Airport Pickup and Drop-off2. Free High- Speed, Wireless Internet Service3. Gadget Charging Station and Electrical Wall Sockets4. Full-Service Business Center5. Notebooks, Tablets and Other Gadgets and Vehicle Rental Facilities6. Meeting/Conference Room with Multimedia Equipment7. Recreational and Entertainment Facilities8. In-house Restaurant and Mini-Bar9. Necessary Facilities in Business Traveler’s Time and Budget10. 24/7 Housekeeping11.Pool12.Outdoor Pool13.Suites14.Health Club

THANK

YOU