Packaging design idea 1

This is the image of my first design. As you can see the colour of the base has changed to a vibrant orange. The font I have used is bold almost as similar to the original design. The font on this design is flat and makes the design look very boring and plain.

As you can see on this design I have adjusted the font and change the colour, and also the outline making it 3D. This makes the packaging more interesting and you can also see that it look high quality and a lot of graphic work has been done.

Here I have added a few extra works on my packaging. I have made the “32” bold and also a lighter blue making it stand out from the blue shape in the background. This makes the text more eye catching at it draws attention to the product name and it’s the first thing you will notice. However this might be changed as production goes on as I will try different designs to see what will work best with the can to make it more professional.

I have developed the design once again and I have decided that I will not be using the blue shape as the background of the text as it make it look un professional. However I have replace it with a an athlete silhouette making it look more like an energy drink and also it gives it away on what kind of drink the product is. The black silhouette fits well as its bold and eye catching and fits well with the colour scheme with the orange. Also I have added the “barr” symbol on the packaging as this will also make the audience aware that the product is Irn-Bru as its one of the main icons they use on every product they make.

Packaging design idea 2On my second design you can see I have started with the base of the can with the colour blue instead of the orange. Also I have used a different can size for this second design and I've gone for the tall can.In my design development I have decided that I will also be making a diet version of the energy drink but keeping it the same but however change the colour scheme. I have decided to do the diet version design similar is because as I have been doing my research I have discovered that this technique is effective and also will make the packing look more professional and will be recongonsied by the audience.

on my next stage of developing is I started with the font and where I thought would fit best on my can. I have decided that again I’m going to stick with the orange as again it’s fitting in the original theme of Irn-Bru. I have used a chunky bold font that I have downloaded from the website “Dafont” as it gave me a verity of choices I could pick from. I decided that I would go for the font “wanted” as it was clear, cold and eye catching so that the audience will be able to read the name of the product easily.

following on from that, on the font I have made the text more 3D and made it stand out from the can. I have added the bevel & emboss effect. I liked this effect because it makes the font bolder and it looks more professional.

Further on with the development I decided that just having the blue, as the main base of the can was dull. Tweaking the design more I decided that I would then make half of the can orange this makes the design more interesting. This is design is also based similar to my first design, I thought it would be interesting to play around with the design, and also keeping it similar will help be developed the packaging more and come out with a better outcome. This will show improvements and also keeping the same style is also professional.

Carrying on with the development as I am designing an packaging for Irn-Bru 32 I have decided that the number “32” will be the edited and will have a ring round the number. I thought this would emphasise the number more and will draw more attention when buying the product. Also with the colour of the can I have changed the opacity making the colours brighter and making it fit well with the colour of the font.

Packaging idea 3

Here is my design idea 3 here you can see I have used complete different colours from the original package. I have used blue and green as I thought they looked really vibrant and suited well together. I have split the colours diagonal making it different from my other designs.

the next step of my development I have added an orange paint splash effect I have used the colour orange as it represents the colour of the drink also the colour orange is very bright and goes with the colour scheme as it suits well with both colours.

Further on I have added text I the centre of the can. Here I have used dark green and used a font effect making it more 3D, and stands out from the background of the can as it does not blend in with the light colour of green I have used. I have used a much lighter shade of green for the “32” as it draws attention at the fat that it’s the lastest Irn-Bru and it will catch peoples attention.

Finally I have added an image of an animated flash symbol on in the middle of the text. I have added this to make the can and design look interesting. Look at the rough design idea you can see there would be a lot of work need to be done to make it look to a professional standard. I have used a range of different shades of bright colours making the can modern for people who would mostly buy energy drinks such as young people, therefore it will be appropriate for the target audience.