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  • Institute of Management Studies Devi Ahilya Vishwavidyalaya, Indore

    Syllabus

    M.B.A. (E-COMMERCE) 5 Year

    Semester – I TO X

    2018 - 23

  • Institute of Management Studies

    Devi Ahilya Vishwavidyalaya, Indore

    BBA (e-Commerce)

    July-December 2018-21

    Programme Objectives:

    1. To develop knowledge and intelligence of new generation students in order to

    make e-Commerce as milestone of professional life.

    2. To nurture students skill of decision making process with optimality for

    competitive advantage in global scenario.

    3. To empower and equip students with all best technological fundamentals of

    social, business and governmental mechanism.

    4. To open new vistas for students of visualizing career opportunities and life

    building foundations.

    Learning Outcomes:

    BBA (e-Commerce) Three Year Component of 5 Year Programme

    Programme Outcomes:

    S.No. Dimensions Learning Outcomes

    1 Concept and theories Brings insights of e-Commerce and its technology with

    multidimensional perspective, to become either a professional or

    entrepreneur, by exploring the business environment as an input.

    2 Technical functional

    skills

    Develop the digital literacy, intelligence and skill for e-

    Commerce and m-Commerce platforms from the business and

    market site such as OAS, MIS, e-SCM, e-CRM and many more

    3 Creative and

    Innovation

    Reveals the inner strength of learner to better perform in business

    processes, management and decisions for long term and short

    term strategic planning to compete or establish benchmark.

    4 Applicability/

    Relevence to real life

    situations

    Inculcate the confidence to be righteous skilled professional in e-

    Commerce to deal with all type of real life situations.

    5 Employability/Career

    opportunity

    State, National, International, Global, public and private all types

    of agencies will have ready to work professionals in digital

    economy.

    6 Support for

    competitive Exam

    UGC-NET, Ph.D (Management), Written Test for Placements

    7 Potential for

    Research and higher

    learning

    Business Intelligence, Knowledge Management, Data Analytics

    and Data Science, many more dimensions are open to exploit the

    talent and learning in R&D, Forecasting and Innovations.

  • 1. Students from the e-Commerce programme will learn and develop the digital

    literacy, intelligence and skill for e-Commerce and m-Commerce platforms

    from the business and market site such as OAS, MIS, e-SCM, e-CRM and

    many more.

    2. Students will be able to understand and usage of Business Intelligence,

    Knowledge Management, Data Analytics and Data Science, many more

    dimensions are open to exploit the talent and learning in R&D, Forecasting and

    Innovations.

    3. Students will nurture skills of decision making process with optimality, reveals

    the inner strength of learner to better perform in business processes,

    management and decisions for long term and short term strategic planning to

    compete or establish benchmark for competitive advantage in global scenario.

    4. Students will be confident enough to empower and equip themselves with all

    best technological fundamentals of social, business and governmental

    mechanism to deal with all type of real life situations.

    5. Students will have a wider vision to open new vistas for their career

    opportunities and life building foundations.

  • Programe Outcome of MBA (EC) 2 yrs course

    The e-commerce MBA concentration is a comprehensive MBA

    program that aims to equip graduates with the skills necessary to

    successfully manage an online business or the online operations of

    a business. Strategic thinking and planning are necessary for managing e-

    commerce or online marketing activities. To achieve the same MBA in e-

    commerce curriculum enables the students a solid understanding of

    incorporating technology into a business to help it grow and succeed.

    Eventually student develops problem-solving and critical thinking skills.

    The course provides emphasized instruction in e-system design and some

    allied concepts that are studied include Programming languages, database

    marketing, financial accounting, marketing research, strategic management,

    supply chain management and logistics and entrepreneurship.

    A specialization allows students to focus on a particular area of thrust,

    focusing on its unique problems and seeking creative solutions for the same.

    As such benefits ensue from the enriched core knowhow in varied aspects of

    business. Thus a student may choose to pursue specialized knowledge in E-

    Commerce marketing, digital marketing, SEO , Java Technologies and DOT

    NET technologies.

  • INSTITUTE OF MANAGEMENT STUDIES

    D. A. UNIVERSITY, INDORE

    NOMENCLATURE AND COURSE OUTLINE

    MBA (e-COMMERCE) MS6A 5 YEARS PROGRAM [2018-23]

    FIRST YEAR

    MBA (e-COMMERCE) FIRST SEMESTER

    S.NO SUBJECT CODE SUBJECT

    1 BEC 101 Fundamental of Computers and Programming

    2 BEC 102 Fundamentals of e-Commerce and m-Commerce

    3 BEC 103 Office Automation

    4 BEC 104 Basic Electronics

    5 BEC 105 Fundamental of Management

    6 BEC 106 Business Mathematics

    7 BEC 107 Hindi

    MBA (e-COMMERCE) SECOND SEMESTER

    S.NO SUBJECT CODE SUBJECT

    1 BEC 201 Data Structures using C

    2 BEC 202 RDBMS

    3 BEC 203 Operating System

    4 BEC 204 Digital Information System

  • 5 BEC 205 Business Accounting

    6 BEC 206 BUSINESS STATISTICS

    7 BEC 207 CORPORATE ENGLISH

    SECOND YEAR

    MBA (e-COMMERCE) THIRD SEMESTER

    S.NO SUBJECT CODE SUBJECT

    1 BEC 301 System Analysis and Design

    2 BEC 302 IT Environment

    3 BEC 303 Object Oriented Programming using C

    4 BEC 304 Environmental Sustainability and Climate Change Mitigation

    5 BEC 305 Quantitative Techniques

  • 6 BEC 306 Cost and Management Accounting

    7 BEC 307 Business Communication

    MBA (e-COMMERCE) FOURTH SEMESTER

    S.NO SUBJECT CODE SUBJECT

    1 BEC 401 Business Law

    2 BEC 402 Software Engineering

    3 BEC 403 Computer Graphics and Animation

    4 BEC 404 Research Methodology

    5 BEC 405 INDIVIDUAL AND INTERPERSONAL BEHAVIOUR

    6 BEC 406 Fundamentals Of Marketing

    7 BEC 407 Introduction to Economics

  • THIRD YEAR

    MBA (e-COMMERCE) FIFTH SEMESTER

    S.NO SUBJECT CODE SUBJECT

    1 BEC 501 Computer Graphics

    2 BEC 502 Web Designing and Animation Tools

    3 BEC 503 Basics of Data Mining and Data Warehousing

    4 BEC 504 e-Logistics and e-Supply Chain Management

    5 BEC 505 Business Environment

    6 BEC 506 Human Resource Management

    7 BEC 507 Numerical Methods

    MBA (e-COMMERCE) SIXTH SEMESTER

    S.NO SUBJECT CODE SUBJECT

    1 BEC 601 Computer Networking

    2 BEC 602 Software Engineering

    3 BEC 603 Integrated Marketing Communication

  • 4 BEC 604 Business Ethics and Management by Indian Values

    5 BEC 605 Financial Management

    6 BEC 606 E commerce and M commerce Technologies

    7 BEC 607 Operations Management

    8 BEC 608 Decision Making Skills

    FOURTH YEAR

    MBA (e-COMMERCE) SEVENTH SEMESTER

    S.NO SUBJECT CODE SUBJECT

  • 1 ME 701 C Introduction to UNIX & LUNIX

    2 ME 702 C Internet & Networks Security

    3 ME 703 C OOAD Using UML

    4 ME 704 C Internet Scripting Lang.

    5 ME 705 C Advance in e-Commerce

    6 ME 706 C Professional Communication & Negotiation

    7 ME 707 C Entrepreneurship

    8 ME 708 C Search Engine Optimiz.

    MBA (e-COMMERCE) EIGHTH SEMESTER

    S.NO SUBJECT CODE SUBJECT

    1 ME 801 Business Intelligence

    2 ME 802 IT ENABLED SERVICE MRKETING

    3 ME 803 KNOWLEDGE MANAGEMENT

    4 ME 804 Advanced Computer Networking

    5 ME 805 Software Project Management

    6 ME 806 Software Quality Assurance

    7 ME 807 J2EE PROGRAMMING

    8 ME 808 Common Architecture in Java

    9 ME 809 VB.NET Programming

    10 ME 810 SQL Server

  • FIFTH YEAR

    MBA (e-COMMERCE) NINTH SEMESTER

    S.NO SUBJECT CODE SUBJECT

    1 ME 901 E Data Analytics

    2 ME 902 E Supply Chain Management

    3 ME 903 E Database Framework using hibernate

    4 ME 904 E Mobile Application Development

    5 ME 905 ASP.NET MVC Programming

    6 ME 906 Advance .Net Programming

    7 ME 907 C Digital Marketing

    8 ME 908 C e-Commerce Application

    9 ME 909 C Cyber Law & Business Regulatory frame work

    10 ME 910 C Strategic Management

  • INSTITUTE OF MANAGEMENT STUDIES B.B.A. (e-Commerce)

    Batch 2018-2020 Semester I

    Subject Name FUNDAMENTALS OF e-COMMERCE and