Idea Development

Copy development Scottish Musicians Idea

1. If it’s not Scottish it’s not a winner.2. It will make you bounce!3. I believe in the human need for IRN BRU 4. I would do anything for another minute with you, IRN

BRU 5. When everything’s wrong, it makes it right. 6. I’ve got love for you, IRN BRU

Kickflip

Cartoon characters idea

1. You’ll be chasing it all day long2. You can’t live without it 3. Well, it’s 5 O clock somewhere!4. Your happy ending!5. It’s not all bad. 6. Keep your scooby snacks 7. You can’t get enough of that wonderful, IRN BRU

Packaging of product development

IRN BRUIRN BRUIRN BRU

Fonts and colours

Logo and brandname

Main image fading into the main colour of can and logo.Main image will be on of a few people cartoonish. Image and slogan will go hand in hand

Slogan, surrounding brand nameSlogan will come with an image as it comes from lyrics or a quotes

This space is saved for items such as the nutritional information.

Font colour will depend on whether I chose to go for a darker or lighter background colour.

Dark colours such as black and a dark blue.

Lighter colours such as white and possibly

orange.

IRN BRU

I GOT LOVE FOR

YOU

Image and then more information about why there has been a design change. Information such as:• Scotland loves music• You’re favourite artists • It’s what makes us great