Developments in US Market for Digital Textile Printing
Transcript of Developments in US Market for Digital Textile Printing
![Page 1: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/1.jpg)
www.expandsystems.com
![Page 2: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/2.jpg)
DEVELOPMENTS IN HIGH PRODUCTION &
INDUSTRIAL TEXTILE PRINTING
History• Analog/Digital Comparison • Market Perspective
![Page 3: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/3.jpg)
HISTORICAL PERSPECTIVE
From the beginning to now
![Page 4: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/4.jpg)
History of Textile Printing
Block Printing
Manual Screen Printing
Automated Flat Screen
Rotary
Digital
The Evolution
Ancient times
19th century
1950’s
1960’s
2011
![Page 5: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/5.jpg)
Printer Classifications
Class 1
5-15 yards per hour
Class 2
20-100 yards per hour
Class 3
100-800 yards per hour
Class 4
70 yards per minute
Print Solution Classifications
• Key Features
• Ability to transport wide variety of fabrics through printer
• Able to deliver variety of textile ink chemistries through print head
• Either open or closed system for ink and software
![Page 6: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/6.jpg)
Digital Textile Technology Development Timeline
Milliken
develops
digital carpet
printer
1970’s
Canon
develops
digital textile
printer
1990’s
Encad
introduces
modified plotter
for digital textile
printing
1998
Mimaki enters
market with
their modified
printer
(TX series)
Several companies
modify plotters for
textile printing
(MS, Robustelli,
Yuhan-Kimberly,
Mutoh Europe)
2000-2008
Few companies
develop textile
specific digital
printers based on
different print heads
(MS, Reggianni,
Robustelli, Konica
Minolta, Atexco
2008- Present
Class 4 single pass machine commercialized by MS
2011
![Page 7: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/7.jpg)
Company Class 2 Class 3 Class 4
Atexco x x x
DGen x
DGI x
Durst x
Epson/Robustelli x
Konica Minolta x x
Kornit x
Mimaki/La Meccanica x x
MS x x x
MTex x
Reggiani/EFI x x
SPG x x
Current Players
![Page 8: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/8.jpg)
Single Pass Machines in the Market
SPG PikeKonica Minolta Nassenger SP-1
MS LarioAtexco Vega 1
![Page 9: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/9.jpg)
![Page 10: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/10.jpg)
ANALOG VS DIGITAL
PROCESS, SPEED, AND COST
![Page 11: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/11.jpg)
Comparing Speed of Analog to Digital Printing
50+ yards per Minute
5-15 yards per minute
Automated Flat Screen Class 3 Digital Machine
Rotary Screen
Class 4 Digital
![Page 12: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/12.jpg)
Cost Comparison
Rotary Printing High Speed Digital
Printer cost per lineal yard $0.12 $0.12
Ink cost per lineal yard $0.05 $0.22
Labor cost per lineal yard $0.09 $0.03
Energy cost per lineal yard $0.12 $0.05
Total cost per lineal yard $0.38 $0.42
![Page 13: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/13.jpg)
Cost Comparison
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
500 1000 2000 2500 3000 4000 6000 8000 12000 16000 20000
Rotary, Class3 (JPK EVO, Class 4 (LARIO) Comparison
Conventional Rotary Class 3 (JPK EVO) Class 4 Single Pass (Lario)
Eu
ro/M
ete
r
![Page 14: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/14.jpg)
TECHNOLOGY EVOLUTION SINCE 1999
0
500
1000
1500
2000
2500
3000
3500
Printing Speed
2000 2003 2006 2009 2012 2013
0
50
100
150
200
250
Ink Price
1999 2003 2006 2009 2012 2015
Me
ters
pe
r h
ou
r
Ink P
rice
/Lite
r
![Page 15: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/15.jpg)
MARKET PERSPECTIVE
Technology Impact on Markets
![Page 16: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/16.jpg)
Analog Versus Digital Workflow
An
alo
g W
ork
Flo
w (
2-3
mo
nth
s)
Dig
ita
l W
ork
Flo
w(1
-2 w
ee
ks)
![Page 17: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/17.jpg)
CURRENT MARKETS BEING SERVED
• Fashion
• Sportswear• Drapes
• Flooring
• Outdoor
• Bedding
• Upholstery
• Polyester
• Nylon
• Polyester
APPARELHOME
FURNISHINGFLAGS SOFT SIGNAGE E-COMMERCE
• Fabric by the yard
• Finished Product
MS Lario
(Low) adoption (Low adoption) (High adoption) (High adoption) (High adoption)
![Page 18: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/18.jpg)
50
25
8
102
% of Global Printed Textiles
Apparel Home & Commercial Furnishing Flags Soft Signage E-commerce
30B yards printed annually
1.2B yards printed digitally
Market Share of Printed Textiles
![Page 19: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/19.jpg)
GLOBAL MARKET SIZE FOR APPAREL SALES
350
235
150
110
55
45
40
2575
Sales $B
EU North America China Japan Brazil India Russia Australia ROW
China mainly manufactured
domestically
USA mainly imported
China and USA account for over
half of sold apparel
![Page 20: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/20.jpg)
TOP 200 GLOBAL BRANDS LOCATION
% by Country
USA Italy UK France Germany ROWFasionunited December 2015
2015
2% manufactured in USA
![Page 21: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/21.jpg)
Consumer Indifference
Consumers want variety, uniqueness
and availability
Don’t care about the process
The Supply Chain Cares!
![Page 22: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/22.jpg)
Apparel Supply Chain Re-engineering
Mass customization
enabled by solution-
based digital printer
and efficient finishing
equipment
Digital workflow enables
real-time sampling and
faster decisions,
information kept in
digital form
Short runs enable
brand to test market
product concepts…….
“Fail faster and less
costly”
Hot products produced
on demand and at scale
Products can be cut and
sewn to size
MASS
CUSTOMIZATION
DIGITAL
WORKFLOWSHORT RUNS
FASHION
TRENDSCUT AND SEW
![Page 23: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/23.jpg)
Home and Commercial Décor Supply Chain Re-engineering
Designs stay in
market an
average of 15
years with
declining
volumes over
time
Hotels and events
can take advantage
of design specific
capability
Licensed product can
be efficiently
produced
Companies take
advantage of digital
workflow for
e-commerce
Designers in home
office have more
direct interaction with
print process
Companies can
introduce and
test market
designs more
frequently
Less inventory
challenges
SHORT RUN
PRODUCTIONCUSTOMIZATION
DIGITAL
WORKFLOW
DESIGN
FLEXIBILITYREDUCED RISK
![Page 24: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/24.jpg)
Benefits to A Brands and Home Furnishing Companies
• Keep information in digital format as far into the supply chain as possible• Shortens supply chain
• Reduces risk
• Increases number of “Seasons”• More design flexibility
• Understand what the consumers want
• Reduce Cost• Inventory reduction
• Obsolescence reduced
• Sustainability message
![Page 25: Developments in US Market for Digital Textile Printing](https://reader033.fdocuments.net/reader033/viewer/2022052606/5868d43b1a28ab87408c1619/html5/thumbnails/25.jpg)
• Technology has reached a stage to impact supply chain strategies
• Desire for supply chain re-engineering combined with growth of e-commerce are key drivers of technology development
• Technology under constant improvement
• Hardware
• Software
• Inks
• Process
• What’s next?
Summary