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Development Trend from Cisco System - ITUo Subscriber-managed parental control o Basic web site...
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ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 International Telecommunication Union ITU-T Development Trend from Development Trend from Cisco System Cisco System Kevin Yin NGN Solution Architect, Cisco System
Transcript of Development Trend from Cisco System - ITUo Subscriber-managed parental control o Basic web site...
ITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 2006
International Telecommunication UnionITU-T
Development Trend from Development Trend from Cisco SystemCisco System
Kevin YinNGN Solution Architect,
Cisco System
ITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 2006 2
ITU-T
Cisco IP NGN Layer Architecture
INTELLIGENT NETWORKINTELLIGENT NETWORK
GAMINGGAMING DATACENTER
DATACENTER
PRESENCE-BASED
TELEPHONY
PRESENCE-BASED
TELEPHONYWEB
SERVICESWEB
SERVICESMOBILE
APPSMOBILE
APPS
IPCONTACT CENTER
IPCONTACT CENTER
IntelligentEdge
IntelligentEdge
CustomerElement
CustomerElement
MultiserviceCore
MultiserviceCore
Framework for User andApplication-Based Control(Data, Voice, Video, Mobility)
Framework for User andApplication-Based Control(Data, Voice, Video, Mobility)
Service Exchange
Service Exchange
APP
LIC
ATI
ON
C
ON
VER
GEN
CE
APP
LIC
ATI
ON
C
ON
VER
GEN
CE
SER
VIC
E C
ON
VER
GEN
CE
SER
VIC
E C
ON
VER
GEN
CE
NET
WO
RK
C
ON
VER
GEN
CE
NET
WO
RK
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ON
VER
GEN
CE
O P
E R
A T
I O
N A
L
L A
Y E
R
TransportTransport
Access / Aggregation
Access / Aggregation
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Cisco IP NGN is powered by Next Generation IP technology
IP Technology Innovation: ASIC, IOX, MPLS, ISR, CRS-1,Carrier Ethernet, IPoDWDMSystematical Baseline Feature: QoS, Security, IPv6, Multicast, HA, Virtualization, OAM20 year IP expertise & #1 in: Routing, Switching, IP telephony, MetroE, Cable, WiFi,
Security, home networking
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Consumer and Business Applications:Any Service, Any Device, Anywhere
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Video is Key for NGN application Delivery
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IMS Service FrameworkVertical Approach
Interrogating-CSCFServing-CSCFProxy - CSCFHome Subscriber Service (HSS)OSA Open Services Architecture
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Sprint PCS Launches Ready LinkSM
-- Push To Talk
o Based on Dynamicsoft’s IMS platformo Runs on PCS Vision IP data networko PTT service identified from beginningo Commercial on 11/03 with 100% availabilityo Over 1M subscribers 4/05o ARPU +$10 per month
Similar service by using Vertical approach for
“Sprint is one of the first to deploy services based on an IMS service structure. Our push-to-talk service follows an IMS service structure.”
Oliver Valente, CTO & SVP, Network, Sprint
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Two approaches to implement IMS
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IMS Vertical and Horizontal Approaches
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Service Exchange - Requires Support Both IMS & Non-IMS for Businesses & Consumers
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Cisco SEFo Cisco Unique Service aware
Session Control Layero Manage “Unsupported“
applications, Non Standard and IMS applications
o IMS compliant architecture and interfaces
Service Exchange Framework Approach
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Service Exchange Framework
Applications Traffic Mix Extends Beyond SIP Applications, Coexistence
Needed
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Service Provider Network
Service Exchange FrameworkService Exchange Framework
PolicyManagement
SecurityManagement
IMS Services (SIP MM)
IMS Services (SIP MM)
Internet (Web, P2P)
Internet (Web, P2P)
3rd Party Hosted Apps
3rd Party Hosted Apps
Enterprise
Cable
Fixed Wireless
Service Control Engine
Service Control Engine
DSL
Cellular
Cisco Service Control Engine – Total Visibility & Control
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Selective Network Integration of Service IntelligenceMaximizing Scale and Efficiency
Service ExchangeService
ExchangePDSN GGSN IP2IP GWP-CSCF SBCVideo
CAC
PEF ContentFiltering
DDOSProtection
DPI
MRPF S-CSCF
MGCFHSS/HLR Policy Mgn
I-CSCF ID Mgn
Mobile Mgn
CRS-1XR 120010007600ISR
NetworkConvergence
NetworkConvergence
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Service ExchangeService
Exchange
PDSN GGSN IP2IP GWP-CSCF SBCVideoCAC
PEF ContentFiltering
DDOSProtection
DPI
MRPF S-CSCF
MGCFHSS/HLR Policy Mgn
I-CSCF ID Mgn
Mobile Mgn
CRS-1XR 120010007600ISR
NetworkConvergence
NetworkConvergence
Selective Network Integration of Service IntelligenceMaximizing Scale and Efficiency
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o Multiservice scale• No need to create overlay network; • Eliminate additional appliances• Easier operations/lower costs• Native IOS XR Implementation
o Flexible and open architecture• SP-SP Peering and SP–Access deployments• Integrated or distributed signaling
deploymento Continuous system operation
• “Always on” IOS XR with statefulredundancy
o Secure virtualization• Secure physical or logical isolation of
services
Investment Protection for deployed Cisco 12000
Industry’s First Carrier Router with Integrated Session Border Control
Supports BOTHIMS and Non-IMS
Applications
Cisco SBC on XR 12000
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Cisco Service Exchange FrameworkCase Studies – More Service
o Subscriber-managed parental controlo Basic web site blacklisting provided
free of chargeo Comprehensive filtering and security
for a small monthly subscription
Content Filtering
o Simplifies the end user experience o Personalize per user including self
subscription and account refresh—e.g., new consumer service activation
Personalization via Self Selection
Page Blocked!Forbidden
Content Detected
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Cisco Service Exchange FrameworkCase Studies- Great Efficiencies
Efficient Management of Video Oversubscription
• Preserves quality of experience• Provides network-based graceful busy
signal when demand exceeds capacity• In trials at major MSO, critical for IPTV
Video Call Admission Control• Enable new business models between
content and service providersDetect and manage affiliated applications and align QoSCo-branding and fee sharing
Service Prioritization via Deep Packet Inspection
Reduced Transit Costs
Web
P2P
Actual Customer
Data
Actual Customer
Data
220,000200,000180,000160,000140,000120,000100,00080,00060,00040,00020,000
0
KB
ITS
/ SEC
Week #1 Week #3 Week #5
Hourly Total Bandwidth (Kbits/Sec) Per Service
Managing P2P Applications
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Win-Win-Win: Enabling New Business ModelsBetter Control
Benefiting SP, Content Providers, Subscribers
Affiliated applications for co-branding and fee sharing
•Subscriber / application awareness
•Detect and manage affiliated applications and align QoS
•Co-branding and fee sharing
•Enhanced security services Service
ProviderService Provider SubscriberSubscriber
Content ProvidersContent
Providers
Service ExchangeService
Exchange
Enhanced Service Delivery
Enhanced Service Delivery
Fee SharingCo-BrandingFee SharingCo-Branding
Best EffortOver the TopBest Effort
Over the Top
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Cisco Service Exchange SuccessAcross Segments, Across Continents
o Largest SIP expertise & digital video/IPTV networko PTT / IMS CSCF – 6 SPs, 100% availabilityo 60+ CMX for mobile SP customerso 100+ SCE for wireline customerso 450+ SP deploying 1100 Cisco PGW Softswitch.o 50K+ broadband aggregation units deployedo 2M+ Cisco BTS Softswitch Subscribers.o 9M+ Cisco IP phone installedo 10M+ video/IPTV subs over Cisco networko 15M+ VoIP ports deployed globallyo 23M+ Digital STBs (4.4M DVR, 2.9M HD)o 50M+ homes passed with over 240 video Head End deployed globallyo 1B+ VoD streams annually from a single MSO on Cisco networks
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Experiences, Poweredbycisco.Experiences, Poweredbycisco.
IMS is a key component of NGN, but it may not be the complete NGN solution for all, Services-flexibility is key.IMS is a key component of NGN, but it may not be the complete NGN solution for all, Services-flexibility is key.
There are immediate NGN service revenues opportunities not supported by NGN specs yet.There are immediate NGN service revenues opportunities not supported by NGN specs yet.
Cisco SEF is uniquely positioned to help SP to navigate its IP NGN journey.Cisco SEF is uniquely positioned to help SP to navigate its IP NGN journey.
Cisco IP NGN solution is powered by next generation IP technology.Cisco IP NGN solution is powered by next generation IP technology.
Summary
