Development of Mobile Phone Based Services for Citizens in Tartu Tartu 31 March 2006
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Development of Mobile Phone Based Services for Citizens in Tartu Tartu 31 March 2006
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Development of Mobile Phone Based Services for Citizens in Tartu Tartu 31 March 2006. Mobile penetration exceeds Internet penetration. More people can use m-services than e-services. Rain Rannu, Mobi Solutions. Computers are tied to a place, mobile devices are always with the user. - PowerPoint PPT Presentation
Transcript of Development of Mobile Phone Based Services for Citizens in Tartu Tartu 31 March 2006
Development of Mobile Phone Based Services for Citizens in
Tartu
Tartu
31 March 2006
Mobile penetration exceeds Internet penetration
More people can use m-services than e-services
Rain Rannu, Mobi Solutions
Computers are tied to a place, mobile devices are always with the user
M-services can be used from more places than e-services
Rain Rannu, Mobi Solutions
M-governance is not a replacement for e-governance
It just adds value to places where “e” does not reach
Rain Rannu, Mobi Solutions
Technology adoption lifecycle
Source: Geoffrey Moore Crossing the Chasm
Technologyenthusiasts
Visionaries Pragmatics Conservatives Technologyhostile
Early market
Main market
Mobile technologiesVoice
WAP
SMS
Technologyenthusiasts
Visionaries Pragmatics Conservatives Technologyhaters
3G
2004
mTartu project is launched
Mobile services in Tartu• Mobile parking
– Since 2000– About 50% of parking payments in Tartu made with
mobile
• Mobile bus ticketing– Since 2002
• M-payments– In taxis, shops, etc. Since 2003
Rain Rannu, Mobi Solutions
M-teacher• Making parent-teacher communication more
effective by SMS • Pilot in 2 schools in 2005• Live in all Tartu schools since 2006
Rain Rannu, Mobi Solutions
M-neigbourhood watch• Making easier for police to contact people with
“watchful eyes”: taxi drivers, bus drivers, security companies, neigbourwood watch activists
• Pilot since Jan 2005
Rain Rannu, Mobi Solutions
M-library
• Alerts when requested books become available• Pilot phase since Feb 2005• Additional services in pilot phase
– reminders on returning books, etc.
Rain Rannu, Mobi Solutions
Tartu City short number 1789
You see a dark streetlight? Full trash- can? Broken park-bench? Hole in the pavement?
Call us! E-mail us! SMS us!
1789
Rain Rannu, Mobi Solutions
Phone calls, e-mails and SMS-s: • collected by the operator (or answering
machine) • forwarded to appropriate utility companies
M-city success model• Start with a study of:
– available technologies– best practices around the world– needs of a particular city
• Conduct small-scale pilot projects of several services
• Proceed with full-scale implementation of successful pilots
Rain Rannu, Mobi Solutions
In development• 2-3 new m-services expected this
year– M-hospital (registration and reminders)
– Crisis alert by SMS
– SMS-services connected to city document management
– Tourist services (photo by MMS-email, voice guide development; etc)
Thank you!
Contact
Rain [email protected]+372 52 81 576www.mobisolutions.com
Rain Rannu, Mobi Solutions
