Development and Transition in 2012
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Transcript of Development and Transition in 2012
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Development and Transition in
2012
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Results: January – June 2012
• 1 Print issue produced• 30 700 pageviews• Roma content used by 8
media outlets in Hungary & Slovakia
• Launch forum in Brussels• 14 articles published
online• 5 articles by UNDP staff
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Webtraffic: 2012 vs 2011
January – May : Year on Year comparison (2012 vs 2011)*
• Pageviews up by 20.50 %
• Number of visitors from the region up by 64 %
• Share of visitors from the region up by 5% ( from 42 % to 48%)
January February March April May0
1,0002,0003,0004,0005,0006,0007,000
Pageviews in 2012Pageviews in 2011
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What’s new
• From paper to digital flow• Moving D&T content to the regional website• Linked IN• Email newsletter• Demand driven approach
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From paper to digital flow
Wider reachConstant flow More content
Feedback
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From paper to ISSUU
• - an online platform for sharing publications:
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D&T finds its audience on ISSUU
+ =
2,002 readers
13,496 unique
pageviews
in 37days
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Why the migration?
• One brand – unified corporate design• Less confusion for the reader• Constant flow of analytical content for the
regional website • Better exposure• Joint campaigns• Less upkeep costs, higher security
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Moving to the regional website
4,800 visitors per month 20,000 visitors per month
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The migration to the regional web is paying off:
In 10 days*– the D&T articles moved to the
regional website got 1393 pageviews
vs. 650 pageviews** for similar content on
the D&T website
* 10-20 June 2012; ** 28 May – 7 June 2012
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Developing an on-line community of practitioners on LinkedIN
• New group linking development professionals• 441 members working in:• International organizations 39%, Academia 23%,
Private Sector 19%, NGOs 7%; National governments 5%,
• 30 % at senior level• 68 countries
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Tapping into pool of knowledge – within UNDP
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Tapping into the pool of knowledge – outside of UNDP
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E-Newsletter: new tool to reach our subscribers
• Sent to 2890 subscribers & RBEC mailing list
• Active promotion of all UNDP Europe & CIS content (D&T, blog, news, videos, photos, etc.)
• Sent out every 3-4 weeks• Detailed statistics integrated
with Google Analytics
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E-newsletter: Getting a better idea of our impactResults for 6 campaigns• Sent to: 2890 subscribers
Industry averages: Mailchimp, Dec 2010
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Share of webtraffic* coming via e-Newsletter
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
Regional website Blog D&T
2570pageviews
919 page views
1262 pageviews
*in %, share on the overall traffic; 16 Feb – 20 June 2012
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Demand driven approach:• ‘Opportunities for Roma Inclusion’ -
collaboration with the Poverty team• Giving the team a tool to talk about their
work • Cost sharing
• Substantive editing: the Poverty team• Layout, print, web – D&T team• Joint promotion:• Launch at an event in Brussels• Roma content featured in 5 e-Newsletters
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Why D&T?• Visitors of the regional web look for data and analysis• D&T the only peer-reviewed regional publication • D&T could become the mechanism to generate and
promote analytical content• With LinkedIn & Newsletter potential to reach further• Subscribers & LinkedIN group members interested in
data & analysis• Bilingual content – attracting audience from the region
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Helping analysis from UNDP Europe & CIS find its audience
Analytical pieces continue to be the most popular
among subscribers to our e-Newsletter.
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Giving visibility to data• By including the
Gender data pages in the e-Newsletter we helped to raise the number of visits to the pages.
• The amount of pageviews doubled after we sent out the e-Newsletter.
• Gender data pages became the most read content in the e-Newsletter.
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Reaching audiences via the e-Newsletter: International Women’s Day
• Sent out to 2,903 people• Generated 14.65%* of visits to
the Gender team webpages• 55,5%* of traffic to the featured
blog posts was generated by the e-Newsletter
* 8 March – 8 April 2012
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Providing content in Russian helps us reach audiences in the region
Visits from the
region38%
Visists from out-
side of the region
62%
Visits from the
region49%
Visits from
outside of the region51%
Development and Transition*: origin of visitors (2011)
*Content is published both in Russian and English
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Reaching audiences in the region: online & offline
• ISSUE 18: Sustainability & Equity• launched in Moscow with the
Human Development Report
• 4 articles reprinted in Russian media
•62 % of online visits
came from the region*
* 1 Nov – 31 Dec 2011