Developing your Employee Engagement Strategy for Business Success: Part 1
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Transcript of Developing your Employee Engagement Strategy for Business Success: Part 1
Developing Your Employee Engagement Strategy For
Business Success
Session Outline
• Introducing employee engagement• The business case• How do you do it?• Building an engagement strategy
– Define engagement– Clarify your goals– Qualify your outcomes– Determine drivers and plan– Measure– Sustaining engagement– Communicating the programme
What is employee engagement?
What is Employee Engagement?
• It can be seen as a combination of commitment to the organisation & its values plus a willingness to help out colleagues – organisational citizenship
• It goes beyond job satisfaction & is not simply motivation
• Engagement is something that the employee has to offer and cannot be ‘required’ as as part of the employment contract. Simply put, it is…
The extent to which people feel personally involved in the success of a business…
What is employee engagement?
CHANGE
BUSINESS OUTCOME
Employee engagement is a process by which people become personally involved
in the success of a business
Employee values
Org’n values
“Employee engagement is the difference that makes the difference – and could make all of the difference” MacLeod review
Transactional to transformationalTransactional engagementAct on feedback from surveySet of activities and targetsReactive engagementIs an add on, separate activityNot integral to businessSet of transactions
Transformational engagementA way of doing business
Employees integralPro-active
Insight regularly sought, harnessed and acted on
Integrated
The Business CaseWhy is employee
engagement important?
Happy Employees Happy Customers
Less Absenteeism
Employee Loyalty Greater Productivity
Customer Loyalty
Ability to win new customers
Ability to attract high quality staff
Sears employee customer profit chain
5 pt. Increase in employee attitude
1.3 increase in customer
satisfaction
0.5 increase in revenue growth
The business caseThere are proven benefits to both the
business and the employee
Get ready for Glassdoor
• Starbucks Barista in Falls Church, VA: (Past Employee - 2009)“Good First Job
• Pros - Fun environment, cool people, get to meet and talk with a lot of regular customers, never bore
• Cons - tiring, at times stressful, not paid enough for work that they do
• Advice to Senior Management Need to pay employees more
Company rating 3.4 / 5 based on 788 ratings
Building your strategy roadmap
• What is your definition of employee engagement?
• Why are you focusing on it? • For what purpose?• So what are your goals and outcomes?
How do you build engagement?
The surprising truth about what motivates us – Dan Pink
http://youtu.be/u6XAPnuFjJc
Engage For Success – the enablers of engagement
• Strategic narrative – a clear, compelling narrative of where the organisation is going and why
• Line Management – employees know what is expected of them, feel appreciated, are given autonomy and receive training
• Employee Voice – the employee voice is offered and heard up and down the organisation, people feel their voice counts
• Integrity– most organisations espouse values, all have behavioural norms. Any gap results in is distrust and trust is at the heart of employee engagement
The engagement elements
CHANGE
LEAD INVOLVE DIALOGUE
SUSTAIN
Does this sound familiar?
The results?• Dwindling response rates• Lack of buy-in• Cynicism, low trust• No real change achieved• Low ROI
survey black holeaction plan
Is it time for a change?
Time for a new approach...
In Part Two, we’ll take a closer look at the science behind employee engagement, including how to measure & maintain it. We’ll also include a guide on writing your engagement strategy, and the role you play in creating business success.
Watch this space for Part Two – coming next week!
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