March 1-3 , 2011 Renaissance V inoy St . Petersburg, FL

Produced by

www.packstrat.com

Media Partner

Supported by

Register NOW and save $100 www.PackageDesignAndDevelopment.com

The Package Design & Development Summit brings together package design and development professionals seeking the latest trends, tools and technologies to create packaging that drives product growth.

Developing Packages in the

New Economy

Essentials of Sustainable Packaging

Essentials of Sustainable Packaging

A Pre-Conference Workshop

Tuesday, March 1 Presented by:

FEATURED PRESENTATIONS

Connecting With Consumers on a Powerful Emotional Level Steve Kazanjian, Vice President, Global Creative, MWV Packaging

Package Design and Development: A Study in Collaboration Yasmin Siddiqi, Global Marketing Director – Packaging and Consumer, DuPont

KEYNOTE PRESENTATIONSShaking the Foundations of Packaging Harry Epstein, Vice President of Innovation, HAVI Global Solutions

Defining Package Innovation from the Consumer Perspective Steve Lannon, Director of Marketing, Innovations, MillerCoors

March 1-3 , 2011 Renaissance V inoy St . Petersburg, FL

“”

The relationship between package design and development is critical to a product’s market success. A top designer needs to stay ahead of the game by following global design trends and understanding customers' needs.

The Package Design & Development Summit will focus on the key challenges facing designers and developers and provide real-world solutions. In a span of two days, you’ll have the opportunity to meet the experts, hear industry success stories and gain a fresh perspective. You’ll leave armed with tools and concrete plans to bring back to the office and apply to your design projects.

“What I liked most about the Package Design & Development Summit were the various presentations that focused on the package development process and the real world examples.”

—Rebecca Oesterle, Leader - Global Packaging Development, Energizer Household Products

Developing Packages in the

New Economy

Expand Your Professional NetworkThe Package Design & Development Summit provides an energetic and creative environment for you to expand your business network. Last year, 93% of Summit attendees made three or more NEW business contacts. Networking is a top reason many attendees return each year.

Number of New CoNtaCts Made at Summit

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8+

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35%

22%

7%

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Who Should Attend?

Package Designers Package Developers Creative Directors Packaging Managers

Packaging Engineers Operations Managers Marketing Managers R&D Managers Consumer Packaging Consultants

Package Design & Development Firms Packaging Industry Service & Solution Providers Market Researchers

5 Reasons to Register

1 Discover how cooperation across the supply chain

at the package design phase optimizes package performance and minimizes product damage

2 Find out which research tools will help you reduce

risk and offer new opportunities in your design process

3 Keep abreast of global packaging “megatrends”

and their influence on future product innovations and tomorrow’s packaging

4 Learn about consumer wants, needs and

preferences and how to design and develop packages that effectively sell to your customers

5 Understand how sustainability affects

package design and discover how an eco-design approach supported by technology can help your organization measure, track and improve your packages’ environmental footprint

Join The List of Past Attending Companies 3M Company Agron, Inc. / Adidas Accessories Altria American Safety Razor Co. Amorepacific Applica Consumer Products Armstrong World Industries Asahi Breweries Avenues in Leather Avon Products Bacardi Boston Scientific Corp. Cadbury Campbell Soup Co. Central Life Sciences Chick-fil-A Clorox Company Coca Cola Coghlan's, Ltd. ConAgra Foods Coty Prestige CVS Pharmacy DenTek Oral Care Dorcy International Eastman Kodak Co. Energizer Battery Co. Energizer Household Products Fruit of the Loom

General Mills Gertrude Hawk Chocolates GlaxoSmithKline GOJO Industries Great Kitchens/ Arbor Investments Hershey Company Hewlett-Packard Co. InkCycle, Inc. Interbake Foods, Inc. Inverness Medical INVISTA SARL ITW Texwipe Jarden Consumer Solutions JohnsonDiversey, Inc. Just Born, Inc. Kellogg Company Kraft Foods Land O'Lakes, Inc. Langeveld International Lifetime Brands, Inc. Mars Food Mars Petcare MasterFoods McCormick & Co. McCormick Distilling Co. McNeil Consumer & Specialty Pharmaceuticals Merial

Method Products MillerCoors Mission Foods MSA Safety Products Natura Cosmetics Ltda Nestle Purina Petcare Nestle USA Neutrogena Corp. New Belgium Brewing New World Pasta Newell Rubbermaid Norquest Seafoods O Boticario OfficeMax OSRAM Sylvania PepsiCo Permatex, Inc. PetSmart Philips Lighting Company PNY Technologies Procter & Gamble Publix Super Markets R. J. Reynolds Tobacco Radio Shack Renfro Corporation Rich Products Sara Lee Corp. Sarbez Perfume

SC Johnson & Son Schering-Plough Schick Energizer Seventh Generation Shell Lubricants - DYI Packaging Smith & Nephew, Inc. Spin Master, Ltd. Sprint Steel City Corporation Stoner, Inc. Sun Gro Horticulture Sunkist Growers Swiss Colony Sylvania Syngenta Crop Protection Texas Instruments T-Mobile Totes Isotoner Toyota Motor Sales Unilever Verbatim Americas Wells' Dairy Whitewave Foods / Dean Foods Wm. Wrigley Jr. Wright's Intradeco Apparel, Inc. Wyeth Consumer Healthcare Wyeth Pharmaceuticals Zotos International

Package Design & Development Exhibition and ReceptionWednesdAy, MArCh 2, 2011 5:00-7:00 PM

Meet the industry’s leading suppliers of package design tools, packaging materials and services at the Package Design & Development Exhibition and Reception. Network with your fellow designers and developers and find solutions, inspiration and expertise in a relaxed setting.

Exhibition admission is included as part of your conference registration.

Reserve Your Exhibition Space TODAY!

To reserve your exhibit space or discuss the benefits of a high-visibility sponsorship opportunity please contact:

Cheryl Peteherych, Events Sales Manager Packaging Strategies Phone: 847-405-4127 Email: cherylp@packstrat.com

AGENDA

TuESDay, MaRcH 1

3-7:30 PMPackage Design & Development Summit Registration

6-7:30 PMPackage Design & Development Summit Welcome Reception

WEDnESDay, MaRcH 27-8:30 AMRegistration & Continental Breakfast

8:30 AM CO-KEYNOTE SESSION BEGINS Remarks by Joseph Pryweller, Chief Editor, Packaging Strategies

Shaking the Foundations of Packaging Harry Epstein, Vice President of Innovation, HAVI Global Solutions To survive and thrive in the new economy, the question isn't about how we think outside the box. The question is why a box? Macrotrends are shaking the foundations of what people around the world expect and want from packaging. This presentation – from a key developer of packaging for the retail environment — explores a vision of what's possible when these two worlds collide and brand-driven design solutions are created.

Defining Package Innovation from the Consumer Perspective Steve Lannon, Director of Marketing, Innovations, MillerCoors One of the world’s leading beverage companies has also been one of the most innovative in new packaging and its use of packaging to drive sustainable brand equity. How does MillerCoors identify, develop, launch, and track successful package innovations? What role does packaging play in the overall marketing mix of its major brands?

10-10:30 AMNetworking Break

10:30 AM SESSION: MAKING THE CONNECTION TO CONSUMER PERCEPTIONS

Connecting With Consumers on a Powerful Emotional Level Steve Kazanjian, Vice President, Global Creative, MWV Packaging At MeadWestvaco (MWV), the evolving role packaging plays in the consumer brand relationship is imperative to fuel package development. Over the past decade, packaging has become the emotional battleground to elicit consumer wants, needs and desires. This key packaging company has used this paradigm shift to develop a comprehensive new packaging methodology that has become the underpinning for its creative process.

Mind The Gap Jack Gordon, CEO, AcuPoll Precision Research Of the myriad of jobs the package has to perform, selling is one of the most critical. One of the most popular speakers at the 2010 Package Design Summit, Jack Gordon will help the audience understand that packages must highlight the benefits and features important to consumers, as well as branding and value.

Global Design Trends and the Influence of Packaging on Future Product Innovation Jay Billings, Marketing Director, Ball Corp. Ball Corp., one of the world’s leading packaging companies, conducted a global packaging trends study that analyzed worldwide “megatrends” in package design and the influence on future product and packaging innovations. Gain an exclusive look at how such megatrends — including sustainability, individualization and premiumization – affect purchasing decisions in global markets.

Reinventing Color – An Examination of Packaging and Consumer Developments in the 21st Century Kevin Sonby, Vice President of Marketing, Day-Glo Color Corp. If the 20th century was about following color trends, then the 21st century is all about using color to express individuality in packaging. In this lively session, Kevin Sonby of Day-Glo will challenge the audience to look beyond accepted tenets of color in packaging and propose a new direction, examining the industry from the perspectives of colors themselves, color effects and the application of color in consumer and commercial packaging.

9:00 AM - 4:00 PMThe Essentials of Sustainable Packaging course is designed for packaging and corporate professionals seeking a deeper understanding of sustainability and how sustainability criteria can be effectively integrated into the packaging development process to enhance the lives of people, lower environmental impact and reduce costs. Visit www.packagedesignanddevelopment.com for details and to register.

Essentials of Sustainable Packaging

Essentials of Sustainable Packaging

A Pre-Conference Workshop

Presented by:

Build your package design network before, during and after the SummitThe Package Design & Development Summit provides a productive and relaxing environment for you to expand your business network. Packaging Strategies also participates in several social media outlets where you can network with your peers before, during and after the Summit. Log on and join the conversation!

12:30-1:30 PMLunch

1:30 PM SESSION: FOCUS ON SUSTAINABILITY

What is Truly Sustainable: The Realities Versus the Perception of Sustainable Packaging Eric Hartman, Director, Packaging Technologies and Commercialization, Product Ventures Life Cycle Assessment is a tool that more companies are embracing to help them understand the environmental implications of packaging and help dispel misconceptions about the environmental impact of materials that they use. Learn how LCA analysis can help to enhance perceptions about packaging materials and ultimately understand how sustainability can benefit or hinder final package design.

Leading with Sustainability Rose Grabowski, Vice President, Worldwide Market Development, Consumer Packaged Goods, Dassault Systemes Increasingly, CPG companies are embracing eco- design because of consumers' heightened demand and government-driven regulations to reduce a product’s impact on the environment. This presentation will describe the requirements for implementing a packaging sustainability strategy that can serve as a strategic business driver and help improve an organization’s bottom line.

Sustainable Design Panel: The Challenges and Future Opportunities Moderator: Chuck Miller, Creative Director, Combined Technologies Inc. (CTI) Panelists: •MattBarnes,StructuralDesigner,RRDonnelley Global Packaging Solutions •Jean-PierreLacroix,President, Shikatani Lacroix Branddesign •WillBurke,Founder,CEOandChiefChange Officer, Brand Engine

3-3:30 PMNetworking Break

3:30 SESSION: MATERIALS AND METRICS

Package Design and Development: A Study in Collaboration Yasmin Siddiqi, Global Marketing Director, Packaging and Consumer, DuPont DuPont’s global marketing director will explore how to develop offerings from design all the way through development and to final manufacturing. A critical part of this approach is the importance of involving the right channel partners. DuPont’s Yasmin Siddiqi will walk attendees through an effective approach to create package designs that meet consumer needs by involving the right partners.

Merging Your Left and Right Brain to Create Successful Packages Michael Schroeder, Business Consultant, Consumer Industries and Retail, Siemens In an entertaining and thought-provoking session, learn how to merge the creative and technical sides of package development. Too often, the creative aspects of packaging are disconnected from the technical and engineering side and visual cues do not match engineering requirements. Attendees will discover not only how collaboration can help but how integrating design and engineering can preemptively avoid downstream corrections, waste and lost time to market.

Package Design and Preventing Product Damage Mike Boersig, Manager, Supply Chain Solutions Team, CHEP The key for packaging manufacturers is to find the delicate balance of optimal packaging that protects the product from damage while minimizing carbon footprint. With several U.S. and Canadian municipalities adopting Extended Producer Responsibility or Product Stewardship laws, the design community will be directly affected by product damage. CHEP, a major pallet distributor and a key industry co-presenter, will offer critical tools for measuring product damage and its effect for package development.

5-7:00 PMPackage Design & Development Exhibition and Reception

THuRSDay, MaRcH 37-8:30 AMRegistration & Continental Breakfast

8:30 AM SESSION: NEW PACKAGE DEVELOPMENT

Good Design or Bad Design – Know Your Customer Craig Sawicki, Chief Creative Officer, TricorBraun The time and effort to achieve a thorough understanding of the customer is the difference between good package design and bad package design. Craig Sawicki of TricorBraun will share a simple checklist of the issues to consider when designing a package that will achieve both functional and marketing goals. This session will explore how having all parties collaborate on results in a true partnership will streamline the process and strengthen the final result.

Build your package design network before, during and after the Summit

The Package Design & Development Summit provides a productive and relaxing environment for you to expand your business network. Packaging Strategies also participates in several social media outlets where you can network with your peers before, during and after the Summit. Log on and join the conversation!

Turning Away from the Throwaway Nation Jason Foster, Founder, CEO, Replenish Bottling Co. Replenish Bottling Co. is turning heads with a newly launched refillable household cleaner bottle that uses the base as a measuring cup and a valve system for mixing. Jason Foster, inventor of this new paradigm in package design, will explain why a new generation of package designers needs to toss away traditional notions about disposable packaging and source reduction and better meet a new generation of consumers that wants to save instead of waste.

EcoCradle Case Study: How Steelcase is Switching from Petrochemicals to... Mushrooms! • SamHarrington,EnvironmentalDirector, Ecovative Design LLC• DennisCarlson,ManagerofPackagingand Logistics for North America, Steelcase Inc. EcoCradle is an environmentally responsible alternative to synthetic foams and is made of locally sourced renewable agricultural byproducts that are bonded together by mycelium (mushroom “roots”). The company has now launched this innovative packaging with Steelcase Inc. and its line of ready-to-assemble laminate office furniture. Ecovative and Steelcase will offer a new look at package development.

Putting Time Back Into the Consumer’s Day – The Goal of Convenience Packaging Gary Forni, CEO, Heat Genie Inc. After years of decline, new shapes of metal containers are now among the fastest growing formats for beverages today. Simultaneously, the single-serve, ready to eat/drink packaging is a big step on the convenience path. This session focuses on a radically new solid-state, self- heating technology pre-installed initially in metal containers that simultaneously meets brand demands for convenience, performance, safety and price.

10:15-10:45 AMNetworking Break

10:45 AM SESSION: NEW THINKING ABOUT DEVELOPMENT

Developing the Next Range of Packaging: A Team Approach• SalPellingra,InnovationandMarketingDirector, Ampac Flexibles• JasonCarignan,Co-Founder,ChiefDesignOfficer, Vapur• BMWDesignworks Package design and development is emerging from a converter’s perspective, moving from afterthought to main focus. Ampac will offer an honest perspective on the issues surrounding the incorporation of design early in the packaging process and share how it has used collaboration effectively to create successful packages. Vapur – a maker of a flat, refillable water bottle – and BMW Designworks will share their insights into collaboration with Ampac.

Marrying Investment to Innovation: A Case Study of Success• GregMyers,ManagingDirector,MasonWells• SteveKelly,VicePresident,Technologyand Business Development, NEX Performance Films For package innovation to thrive, investment is needed to grow and succeed in an increasingly competitive and global market. Greg Myers of Mason Wells will share how to combine the financial end of package development with the innovation itself and give examples of where development has succeeded using this critical approach. Steve Kelly of NEX will advance that discussion by showcasing how the user experience can add a new dimension to the package, unveiling a new technology called Aroma Burst.

Packaging Sustainability by Design and Transit Packaging Larry Dull, Partner, Packaging Knowledge Group The International Safe Transit Association ( ISTA) has created a document that provides a detailed approach to package design that will reduce product damage and improve the sustainability performance of the packaging value chain. Larry Dull of Packaging Knowledge Group will unveil its step-by-step process and discuss the creation of an optimized package that delivers a product safely to the consumer.

12:15 PMConference Adjourns

packstrat.com/fbfantwitter.com/packstrat #PDDSPackaging Strategies Group

“ ”“The content was well balanced and very relevant.”—Kevin Brong, Packaging Engineering Sr. Manager, newell Rubbermaid – IRWIn Tools and Hardware

March 1-3, 2011Renaissance Vinoy St. Petersburg , F L

REGISTRATION AND HOTEL INFORMATION

Conference Fees Early Registration Rate . . . . . . . . . . . . . . . $895 (received by 2/8/2011)

General Registration Rate . . . . . . . . . . $995 (received after 2/8/2011)

Team Discount . . . . . . . . . . . . . . . . . . Deduct $100 per person (Two or more attendees from the same company)

Press Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $350

Sustainable Packaging Coalition's Essentials Workshop SPC Member Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $650 SPC Non-Member Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $800

Value Combo Rates Attend both Package Design & Development Summit + SPC's Essentials Workshop

SPC Member Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,445

SPC Non-Member Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,595

SPC Member Team Rate* . . . . . . . . . . . . . . . . . . . . $1,345 each

SPC Non-Member Team Rate* . . . . . . . . . . . . . . . $1,495 each (*Two or more attendees from the same company)

Substitutions/Cancellations Substitutions are accepted at any time. To obtain a refund of your registration fee (minus a $150 processing fee), you must send an email to meetings@packstrat.com and receive a notification of confirmation before 4:00 pm EST, February 8, 2010. No refunds will be granted after that deadline.

Special Assistance If you require special services or assistance, please send an email to meetings@packstrat.com or call Packaging Strategies at 1-610-436-4220, ext 8514. It will be our pleasure to assist you.

Package Design & Development Summit Exhibitor/Attendee RatesIncludes one tabletop at March 2nd Expo, one attendee registration, 10% discount on additional registrations, company logo and 50-word description in event workbook, one-time usage of post-conference attendee mailing list

Exhibitor+Attendee . . . . . . . . . . . . . . . . $1,795 (received by 2/8/2011) $1,995 (received after 2/8/2011)

Exhibitor PLUS (2 tabletops) . . . . . . . $2,795 (received by 2/8/2011) $2,995 (received after 2/8/2011)

Exhibitor SILVER Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,545 An enhanced exhibitor option that expands the reach of your exhibit with one half-page ad in BNP Media’s Media Partner (Food & Beverage Packaging), and 75 word description with logo in Exhibitor Section of media partner's conference issue. Deadline for ad placement is January 14, 2011.

Exhibitor GOLD Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,995 An enhanced exhibitor option that expands the reach of your exhibit with one full-page ad in BNP Media’s Media Partner (Food & Beverage Packaging), and 75 word description with logo in Exhibitor Section of media partner's conference issue. Deadline for ad placement is January 14, 2011.

Additional Exhibit personnel . . . . . . . . . . . . . . . . . . . $100 each (Expo only - no access to conference or networking events)

To review sponsorship and/or exhibit opportunities, please contact cheryl Peteherych at 847-405-4127 or cherylp@packstrat.com

REGISTER TODAY! www.PackageDesignAndDevelopment.com

Make Your Hotel Reservations Now!

Make your room reservations by calling the hotel directly at 1-727-894-1000 or toll free at 1-888-303-4430. Be sure to identify yourself as a Package Design and Development Summit attendee to secure the special group rate of $199 single or double per night.

You may also reserve your room online at www. packagedesignanddevelopment.com. Click on the “Hotel” button and you’ll find a link that takes you directly to the Renaissance Vinoy reservations website for the Package Design & Development Summit.

This discounted group rate is only available until February 8, 2011 at 5:00 pm EST on a first-come, first-served basis. Rooms are limited and will sell out. Book your room today to ensure availability.

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