Developing Marketing Plan for a new Sample product
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Transcript of Developing Marketing Plan for a new Sample product
In The Name Of ALLAH,
The Most Beneficent,
The Most Merciful.
Government College Of Management Sciences, Abbottabad
An effort by the students of
While Travelling Do You Feel Safe ?
YOU ARE IN SAFE HANDS
PRESENTING
Motivation And History In previous decades, people travel from one place to other with
RISK DIFFICULTYWASTAGE OF TIME & RESOURCES
REASONS TO LAUNCH OUR SERVICES People travel in vehicles not safe and are risky. Students and office people travel daily. Tourists come to visit northern Areas. Many business tours are made. General people travel to their destinations. Tuning and repairing of Vehicles is not at
standard. In case of Mishaps and accident no protection
or help is provided timely.
AND
Our Mission is to provide you services, for travelling and maintenance of your vehicle.
SAFEEASYDISTINCT
AND INCONVENIENT WAY
INTRODUCTIONU & CarIs not only offering Travelling services,
Also Repairing Car Tuning Oil Change Points Car Wash Maintenance and much more.
PRODUCT OFFERINGS
0800-112-1122
Skilled, trained and well mannered Employees
GPS and Security Systems
Contracting With Daewoo
Emergency Toll Free Number
LUXURY CABS
GENERAL CABS
Camping & Touring
PICK AND DROP SERVICE
OIL CHANGE & CAR WASH POINTS
MAINTENANCE AND REPAIRING LABS
EMERGENCY AND VEHICLE CARRAIGE
SEGMENTATION
Upper and Business Class
Upper Middle Class
Middle Class
Lower Middle Class
Tourists
Students
Employees
Occasional Trips
1. Death2. Marriage
Functions3. School, College
and University Trips
4. Business Trips
Product concept
Marketing concept
Societal Marketing concept
Marketing Management Orientations/Philosophies:
Integrated Marketing Plan
PEOPLE
PRODUCT
PRICE
PLACE
PROMOTION
Customer Relationship
Capturing Value from Customers
PRESENTED BY
GROUP ANAQASH (F-12-23)
EATEZAZ (F-12-17)
TAUQEER (F-12-07)
USMAN (F-12-55)