Implementing Youth Empowerment:

DEVELOPING

KNOWLEDGE

7/10/2019 2www.DoverY2Y.org

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Learn about the problem

Develop “command” of the topic

Expertise = Understanding of

possible solutions = Desire to take

Action

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What is the knowledge students

would need to conduct a marijuana

prevention campaign?

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Stats on use

MJ consequences in general

Effects of use on young kids

The existing laws in your state

Industry Practices and Promotions

Pop culture influences on MJ use

Current events – stories in the news where MJ

use resulted in problems

What is the knowledge students would need to conduct a

marijuana prevention program?

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• What knowledge was needed to produce this poster as part of a social norming campaign?

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• Know the Survey Data

• Understand what a Social Norming Message is.

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What is the knowledge students

would need to conduct a BRAIN

CAMPAIGN?

Before you can take action…

You need the SKILLS to do so.

• Presentation Skills

• Creating Media / Messages

• Working with the Press

• Writing Skills

• Legislative /Policy Change

• Media Development

Presentation Skills

for Advocates

Public Speaking:

Getting the Right Sound

#3 Animation of Voice

Hello

Respecting your privacy is very important

to us and we want you to understand how

we protect your privacy as we obtain your

information. We also want to inform you

of the steps we take to safeguard that info.

Volume Control

Speed Control

Animation of Voice

Animation of Body

Getting the Right Sound

If the audience can’t hear you…

they can’t receive your message.

Fill the room – Project your

voice!

Speaking from diaphragm vs.

throat

#1: Volume Control

... check your home

... check your home

owners insurance

... check your home

owners insurance

and make sure…

... check your home

owners insurance

and make sure you’re

covered in case a

drunken student

falls…

They are all words

that you have never

seen in a tobacco ad.

#2 Speed Control

You can speak faster than your

audience can comprehend

If you speak too quickly your

audience will tune you out

Marijuana dependence is a

problem for many people.

Someone who acts like they are

having fun or who seems like

the life of the party might

be the one in need of the most

help. Help your friends before

it’s too late.

Marijuana dependence is a

problem for many people.

Someone who acts like they are

having fun or who seems like

the life of the party might

be the one in need of the most

help. Help your friends before

it’s too late.

#3 Animation of Voice

Communicates Added Info

More Interesting

Prevents Rhythmic or

Monotone Speaking

#3 Animation of Voice

Hello

Respecting your privacy is very important

to us and we want you to understand how

we protect your privacy as we obtain your

information. We also want to inform you

of the steps we take to safeguard that info.

#3 Animation of Voice

Five Techniques: Spacing/Pauses

Emphasize Words

Vary Speed

Stretch Words

Vary Pitch

Pauses / Spacing

Helps with speed control

The length of a pause can vary

Addiction is a problem for many

people. [full beat] Someone who acts

like they are having fun [1/2] or who

seems like the life of the party [1/2] just

might be [dramatic pause] the one in

need of the most [1/2] help. [full beat]

Help your friends [full beat] before

it’s too late.

Hey mom, dad, with

graduation coming up, I

wanted to ask you what you

thought about my friends

having a party in the back

yard.

Emphasizing Words

Helps to convey the meaning of

what you are trying to say

Makes what you say more

interesting to listen to

I'm taking all their phones away to

make sure they don't text during

class.

I'm taking all their phones away to

make sure they don't text during

class.

The Tobacco Industry

wants you! They want you

to suck on their tobacco…

Vary Speed

Start slow and speed up…

Or, start faster and slow down

at the end for emphasis.

The marijuana industry

wants you! They want you

to suck on their products…

The marijuana industry

wants you! They want you

to suck on their products…

THC doesn’t just make you

high… it affects the parts of

the brain associated with

memory, mood, coordination,

reflexes and judgment.

Stretching Words:

slows you down,

changes the pace,

makes what you say more

interesting – or theatrical

Stretching Demonstrated

Don’t be a sucker… keep

the marijuana industry out

of [your] yourrrrr pocket.

Dooonnn’t be a sucker…

keep the marijuana

industry out of your

pocket.

Don’t be a sucker… keep

the marijuana industry out

of [your] yourrrrr pocket.

Host 1: Hello folks! Your

listening to radio station

WY2Y.

Host 2: And now it’s

time for our question of the

day…

Varying Pitch:

Gives the speech a theatrical flavor

Prevents monotone

Raising the PitchOh my gosh,

today is my birthday and

I’m having a party!

Lowering PitchMy cat ran in the street and

got hit by a car.

Tobacco use by teens

has gone down in the

past decade, but

thousands of kids still

become addicted to

them every year.

NAR: So you think you would be a “cool”

parent to host a drug or drinking party for

teens? Think about this:

#1: How cool would it be if a fight broke out?

#2: How cool would it be if there was a date

rape?

#3: How cool would it be if a partier died

from alcohol poisoning?

#4: How cool would it be if an angry parent

filed a lawsuit against you?

#4: Animating Your

Body:

• Use balance and smoooothness

• Keep your feet under you – shoulder width

• Avoid distracting or repetitive nervous

movements or actions

• Movements should reinforce your point –

pointing to a visual for example

Mom, it wasn’t my

fault I flunked the

history test!

I just hit the lottery

and won 1 million

dollars.

Boring Material

Prevention Material

Presentation Skills

for Advocates