Developing information and communication materials for different settings Danish Khan & Mary...
-
Upload
jacob-moore -
Category
Documents
-
view
218 -
download
0
Transcript of Developing information and communication materials for different settings Danish Khan & Mary...
![Page 1: Developing information and communication materials for different settings Danish Khan & Mary Fjerstad Expanding Access to Medical Abortion: Building on.](https://reader036.fdocuments.net/reader036/viewer/2022062518/56649edd5503460f94bee3c5/html5/thumbnails/1.jpg)
Developing information and communication materials for
different settings Danish Khan & Mary Fjerstad
Expanding Access to Medical Abortion: Building on Two Decades of Experience
Lisbon, PortugalMarch 2-4, 2010
![Page 2: Developing information and communication materials for different settings Danish Khan & Mary Fjerstad Expanding Access to Medical Abortion: Building on.](https://reader036.fdocuments.net/reader036/viewer/2022062518/56649edd5503460f94bee3c5/html5/thumbnails/2.jpg)
Low literacy material
Low literacy communication material bridges the knowledge gap
![Page 3: Developing information and communication materials for different settings Danish Khan & Mary Fjerstad Expanding Access to Medical Abortion: Building on.](https://reader036.fdocuments.net/reader036/viewer/2022062518/56649edd5503460f94bee3c5/html5/thumbnails/3.jpg)
First picture instructions in US
![Page 4: Developing information and communication materials for different settings Danish Khan & Mary Fjerstad Expanding Access to Medical Abortion: Building on.](https://reader036.fdocuments.net/reader036/viewer/2022062518/56649edd5503460f94bee3c5/html5/thumbnails/4.jpg)
Picture instructions are easy for women & staff
![Page 5: Developing information and communication materials for different settings Danish Khan & Mary Fjerstad Expanding Access to Medical Abortion: Building on.](https://reader036.fdocuments.net/reader036/viewer/2022062518/56649edd5503460f94bee3c5/html5/thumbnails/5.jpg)
Some don’ts with picture illustrations
Don’t show internal cross-sections Don’t show just parts of the body
![Page 6: Developing information and communication materials for different settings Danish Khan & Mary Fjerstad Expanding Access to Medical Abortion: Building on.](https://reader036.fdocuments.net/reader036/viewer/2022062518/56649edd5503460f94bee3c5/html5/thumbnails/6.jpg)
Professionally designed materialsGroups of women in Cambodia, Nepal,
Nicaragua, and Pakistan- what did they think the
images were conveying?
![Page 7: Developing information and communication materials for different settings Danish Khan & Mary Fjerstad Expanding Access to Medical Abortion: Building on.](https://reader036.fdocuments.net/reader036/viewer/2022062518/56649edd5503460f94bee3c5/html5/thumbnails/7.jpg)
![Page 8: Developing information and communication materials for different settings Danish Khan & Mary Fjerstad Expanding Access to Medical Abortion: Building on.](https://reader036.fdocuments.net/reader036/viewer/2022062518/56649edd5503460f94bee3c5/html5/thumbnails/8.jpg)
Process of development communication material
KALYANIKALYANI
Baseline study
Interpersonal communication
Outdoor communication
Identification of protagonist
![Page 9: Developing information and communication materials for different settings Danish Khan & Mary Fjerstad Expanding Access to Medical Abortion: Building on.](https://reader036.fdocuments.net/reader036/viewer/2022062518/56649edd5503460f94bee3c5/html5/thumbnails/9.jpg)
• Development of story-line
• IPC games
• Message designing
Process cont……….
![Page 10: Developing information and communication materials for different settings Danish Khan & Mary Fjerstad Expanding Access to Medical Abortion: Building on.](https://reader036.fdocuments.net/reader036/viewer/2022062518/56649edd5503460f94bee3c5/html5/thumbnails/10.jpg)
Pre-testing of material
oSpontaneous reactionsoComprehension of the main messageoKey likes & dislikesoPerceived connect with the
protagonistoRelevance & persuasivenessoCredibilityoReactions to logo, pictures etc
![Page 11: Developing information and communication materials for different settings Danish Khan & Mary Fjerstad Expanding Access to Medical Abortion: Building on.](https://reader036.fdocuments.net/reader036/viewer/2022062518/56649edd5503460f94bee3c5/html5/thumbnails/11.jpg)
Approved procedure for MA
Safe abortion
Pre-tested materials
![Page 12: Developing information and communication materials for different settings Danish Khan & Mary Fjerstad Expanding Access to Medical Abortion: Building on.](https://reader036.fdocuments.net/reader036/viewer/2022062518/56649edd5503460f94bee3c5/html5/thumbnails/12.jpg)
Final Communication material
Poster-1 Poster-2
IPC Flipbook
Wall painting
Booklet
IPC gameLeaflet
![Page 13: Developing information and communication materials for different settings Danish Khan & Mary Fjerstad Expanding Access to Medical Abortion: Building on.](https://reader036.fdocuments.net/reader036/viewer/2022062518/56649edd5503460f94bee3c5/html5/thumbnails/13.jpg)
Reached to more than 300,000 women over a period of 12 months