Build Better apps with Facebook - Julien Lesaicherre, Facebook
Developing Facebook Apps
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Transcript of Developing Facebook Apps
Presented by Harry Harrold , 26th May 2011
Developing Facebook apps
Here's me on Bebo
Here's two of my apps
That was then...
That was then...
That was then...
Thanks brokinhrt2, http://www.flickr.com/photos/dq090702/2708458035/
That was then...
That was then...
What can apps do..?
Anything we can fitin here...
What can apps do..?
Spread through the stream
App message!
People have profiles...
People have profiles...
Profiles messages lead to apps
Why do people use apps..?
(On their profiles)
Small print:
Disclaimer: some examples of apps for profiles are of our projects.
Other companies do make apps...
Fun: quizzes
Social capital: sharing books
Info/social capital: things to do
Social gaming: highly viral
(No, not one of ours...)
Why profile apps for engagement?
• Reportable + auditable
• A scalable process?
• Deeper and richer?
• Organic growth...?
Organisations have pages...
Organisations have pages
Why might organisations use apps?
(On their pages...)
Richer experience
Incenting engagement
Examples..?
Notes: Import a (single) feed
RSS graffiti: Managing feeds
Poll Daddy: polls on your page
Static HTML: iFrame tabs
Sit on social network profiles – Useful in engagement?
Sit on Facebook Pages– Useful extra function
Takeaways
Thank you
Postscript
My new Facebook page
Go to the Static HTML app page
Add the app to a page
Back to my page...
Click “Welcome”...
Save and view...
Results!
Not very inspiring...
But.
(Nearly) anything possible...
Post-postscript
Not quite an app: Ads
Creating an ad
Targeting options