Developing engaging content for social media

38
Joseph Budu [Training Consultant] eScripts Solutions dEVeLopInG EnGagiNG cONTent 4 Presented @Ghana Fashion Design Week | 12 October 2013

description

This is a presentation I made at a seminar during the recent Ghana Fashion Design Week. I spoke to fashion designers and fashion business people and enthusiasts about how to create engaging content to promote their businesses on social media and online.

Transcript of Developing engaging content for social media

Page 1: Developing engaging content for social media

Joseph Budu[Training Consultant]eScripts Solutions

dEVeLopInG EnGagiNG

cONTent 4

Presented @Ghana Fashion Design Week | 12 October 2013

Page 2: Developing engaging content for social media

2

Page 3: Developing engaging content for social media

3

My Task

Engaging Content

Page 4: Developing engaging content for social media

4

Stuff to do…

Social Media & Content

Engaging Content

Tools & DIY

Page 5: Developing engaging content for social media

5

Social Media & Content

Engaging Content

Tools & DIY

Start work

Page 6: Developing engaging content for social media

6

Social Media 101

…a set of Internet

applications

Page 7: Developing engaging content for social media

7

…enable users to1. communicate2. create3. share4. consume5. interact with…

Social Media…

Page 8: Developing engaging content for social media

8

Content

Page 9: Developing engaging content for social media

9

Stats Flash(USA)Socialbaker.com

Page 10: Developing engaging content for social media

10

Stats Flash(Nigeria)

Socialbaker.com

Page 11: Developing engaging content for social media

11

Stats Flash(Ghana)

Socialbaker.com

Page 12: Developing engaging content for social media

12

Ghana Nigeria1. Google.com2. Facebook.com3. Google.com.gh4. Youtube5. Yahoo.com6. Ghanaweb.com7. Myjoyonline.com8. Blogspot.com9. Wikipedia10.Linkedin.com

1. Google.com2. Google.com.ng3. Facebook.com4. Yahoo.com5. Youtube.com6. Blogspot.com7. Twitter.com8. Nairaland9. LinkedIn10.Wikipedia

Top 10 websites

Stats Flashalexa.com

Page 13: Developing engaging content for social media

13

If…

…then

Page 14: Developing engaging content for social media

14

Consuming content is like finding the

HEAD of the red thread

-------------------

J. Budu

AVISO!

Page 15: Developing engaging content for social media

15

Social Media & Content

Engaging Content

Tools & DIY

Stuff to do

Page 16: Developing engaging content for social media

16

Top 5 Fashion Designers

Page 17: Developing engaging content for social media

17

Content Behavior

Page 18: Developing engaging content for social media

18

Content Behavior

Page 19: Developing engaging content for social media

19

Content Behavior

Page 20: Developing engaging content for social media

20

audience consumers customers

What is EC?

Page 21: Developing engaging content for social media

21

What

How do we create Engaging Content?

1. Content objectives

2. Community expectations

3. Topics to cover

Why1. Use a platform

2. Link between content and community goals

Page 22: Developing engaging content for social media

22

Who1. Content producer

2. Content maintainer

3. Content monitor & ‘interactionist’

How1. Value-addition

2. Message delivery e.g. tone

How do we create Engaging Content?

Page 23: Developing engaging content for social media

23

Where1. Content access

2. Content ‘storage’

Which1. Formats

e.g. text, video, photo, sound

How do we create Engaging Content?

Page 24: Developing engaging content for social media

24

When1. Content publication

2. Content updates

How do we create Engaging Content?

McGuigan (2012)

Page 25: Developing engaging content for social media

25

Stuff to do

Social Media & Content

Engaging Content

Tools & DIY

Page 26: Developing engaging content for social media

26

Tools

Page 27: Developing engaging content for social media

27

Skills

Page 28: Developing engaging content for social media

28

stitch

Page 29: Developing engaging content for social media

29

early birds?

Page 30: Developing engaging content for social media

30

early birds?

Page 31: Developing engaging content for social media

31

second mouse!

Page 32: Developing engaging content for social media

32

YES, you can! 1. Start small

2. Seek customer interest

3. Share useful information

4. Use Statistics

5. Stall for feedback

Page 33: Developing engaging content for social media

33

• Fashion Tips• Weather• Events• Medici Effect

E.G.

Page 34: Developing engaging content for social media

34

StartShareSeekStallStats

A stitch in time…

=+

Page 35: Developing engaging content for social media

35

Social Media & Content

Engaging Content

Tools & DIY

What’s Next?

Page 36: Developing engaging content for social media

36

1. Identify objective2. Start creating3. Start sharing4. Allow time5. See growth

Declarations

Page 37: Developing engaging content for social media

37

Many Thanks Thanks Thanks Thanks Thanks Thanks Thanks Thanks

Many Thanks Thanks Thanks Thanks Thanks Thanks Thanks Thanks

Page 38: Developing engaging content for social media

Questions

Joseph [email protected]

mbuduson.wordpress.co

m