Presented By: Rabia Qayyum 3037 Alveena Qayyum 3003

Developing Effective Communications

Information Appeals: They inform to us that

their shampoo give us a 100% dandruff free hair with a long-lasting fragrance.

Persuade Appeal: Following both companies

are persuading the viewer of the ad to buy their product.

This advertisement is a paid message targeted toward a specific group of people, in attempt to persuade the group into liking and purchasing this product .

Humor Appeal: Mcdoland’s show’s that they

serve you as u wish. They use humor appeal for

their ads they attract their customer through advertise according to their target consumers mind set.

Pride Appeal: Their ads show’s

that do that you want, d’nt be fear just do it. “Do the dew”

Positive Appeal:

Cadbury Dairy Milk encapsulates an enormous breath of emotions, from shared values such as family togetherness, to the personal values of individual enjoyment.  It stands for goodness. A moment of pure magic!

They use positive appeal in their advertisements.

Negative Appeal: The recent Surf Excel

commercial featuring a teacher and her student is similar to its predecessors and tows the same line that one need not stop living life to the fullest fearing dirt and grime on clothes; in short –”Daag Achche Hain“.

Take a stroll down memory lane and you could recollect countless detergent commercials which showcased unhappy housewives toiling hard with grime on clothes. And then would come the detergent brand bringing happiness along with it by removing all the dirt in a flash!