Developing and Applying Private Sector Engagement Strategies - January 2013 webinar

© 2005, CARE USA. All rights reserved.

Developing and Applying Private Sector Engagement Strategies

Mr. Tim Bishop, PSE Specialist, ARMU [email protected] Mr. Saif Mohammad Moinul Islam, CARE Bangladesh, [email protected]

Mr. Nguyen Thanh Viet, PSE Coordinator, CARE Vietnam, [email protected] Ms. Alexa Roscoe, PSE Advisor, CARE UK [email protected]

January 2013

mailto:[email protected]





Questions to think about:

What are the different motivations for engaging with the private sector and how does this influence CARE’s strategic approaches?

What are the differences in engaging with domestic or multi-national companies (MNCs)? What are some strategies for leveraging CARE’s global presence with both?

How is this relevant to your country and economic context?


Asia Regional Programme Focus Areas Introduction

Engaging Workers

Value Chain Distribution

Value Chain Aggregation

• Literacy/life skills training

• Better access to healthcare/info

• Labor productivity• Social license to

operate • Security of

operations

• Informal/rural economy product and service distribution

• Job creation

• Create innovations• Open new markets• Identify and

remove investment risk

• Market access• Ethical sourcing• Smallholder

training

• Meeting new expectations from consumers

• Mitigating image risks

Doing business with the poor…

… can create financial

performance

Production Manufacturing Distribution


Asia Regional Programme Focus Areas1. Engaging Workers

More emphasis needed on:• Placing women at the centre of their destiny, addressing rights of impact populations, and

more purposefully engaging with companies about their business practices• Rigorous measurement for worker engagement outcomes• Shaping future programme initiatives around this area• Identifying new and managing existing partnerships with MNCs• Advocacy: use tea plantations exp.(Sri Lanka) as critical pilot to guide future CARE initiatives

Impact group: Low paid workers (especially in factories/migrants) who are also:• sole household income

earners• under pressure to support

families• operating in workplaces

where conditions do not necessarily conform to industry standards

How:• CARE as an

intermediary agency• Build capacity of local

Community Based Organisations

• and/or deliver training • Facilitate relationships

with MNCs

Why:1. CARE has a lot of

experience in this area2. Workplace responsibility is

a core CSR issue for MNCs

3. Private sector approaching CARE to deliver interventions, and also to advance their own understanding


Asia Regional Programme Focus Areas2. Value Chain Distribution and 3. Aggregation

How (Agriculture example):• Support small-holder farmers to

increase yields/secure consistent & appropriate pricing for products

• Invest in new agricultural techniques and methods

• Improve access to market information and knowledge

• Influence purchasing practices of PS actors in these supply chains

• Help companies establish more inclusive distribution channels for local communities

Going forward: Market Engagement Community of Practice• Key platform from which CARE’s regional market engagement/VC programming can develop• Accelerate our own internal learning cycle • Make it easier to access and apply lessons from across CARE• Ultimately improve our project and programming impact

Why:1. Close gap between

producers/consumers and various representations/ levels of private sector

2. CARE’s experience of regional value chains (VCs) includes: JITA launch, market access and capacity building support for small-scale producers in Bangladesh, India, Sri Lanka, Vietnam, Nepal and Indonesia

Impact Group:• Small scale

producers (focus within this on agriculture)

• Bottom of the Pyramid (BoP) consumers and producers


Communications: Outreach

•

• A catalogue of ideas + investment ready biz plans

• Flexible presence• Specific explanation of our

added value, in PS language• Impressive entrepreneurs of

our own• Prepared to put our own “skin

in the game” (resources)• Deep market knowledge• Knowledge of investor

mindset + priorities• Context analysis • Telling the story• Innovative, particularly

around the social dimensions• Globally consistent in our

message and outputs• Ability to go to scale

Awareness

speaking at events; posting editorials in appropriate sector media

Familiaritycase study development; project visits

Considerationvalue propositions; proposal; engagement with senior CARE

Engagement

regional programming; learning workshops with partners; joint platform at external events

Commitmentmeasurement and evaluation; proof of ROI

The CARE Package The list of offers that CARE has for different stakeholders, can be merged with the categories of the funnel model, to help ensure outreach and ultimately engagement success for CARE.

CARE MNCs National companies Governments Impact Investors Local NGO’s Land Owners/

Entrepreneurs Workers Producers Consumers

We must seek out orgs and partners with whom there are the greatest possibilities of programme impact including: MNCs, academic partners, impact investors, governments, think tanks + local NGOs


Roles and Responsibilities

Role of Asia Private Sector Hub• Small leadership group representing cross regional views, experiences,

and mandates.

• Responsible for advancing PSE work at regional level, in line with the regional Business Plan.

• Aggregator of CARE’s country based PSE, and has the convening power and mandate to share ideas with other regions and globally.

• Promote CARE’s leadership position externally.

• Source innovative funding opportunities for PSE.

Role of Regional Network• Wider group for managing and implementing individual

PSE programmes and partnerships

• Share learning and experiences regularly

• Provide technical and capacity inputs for each other

• CARE “entrepreneurs” who innovate and evolve our PSE work

• Profile CARE externally at a country level

Eco System & Enabling Environment

Private Sector

Workforce Empowerment

Distribution and Access to Resources

Sourcing and Market Access

ADVO

CACY

, RES

EARC

H, &

EVI

DEN

CE B

ASE

Methodology

•Core business•Social Investment

INN

OVA

TIO

N ICT for DevelopmentFinancial Inclusion

Micro InsuranceYouth Entrepreneurship

CARE Bangladesh: How can CARE Strategically Engage with the PS?

Scale and Lessons Learned

1. Research, mine and map

2. Conceptualize and design

3. Initial contacts and validation

5. Innovations management and scale up

Impact Measurement

& Learning

4. Relationship building and communication

PRIVATESECTOR

ENGAGEMENT

DESIGN RELATIONSHIPS INNOVATION

CO Impact Vision

Senior Management

LEARNING

PSE Team’s Thematic Structure


CARE INTERNATIONAL IN VIET NAMPSE Strategy Overview

Socially MarginalizedPeople*

Ethnic Minorities

Peopleaffected

By Natural

Disastersand Climate

Change

Women Empowerment

Women Empowerment


PSE GoalTo contribute to CVN’s Impact Goals through long term proactive partnerships

with the private sectorNo of Strategic partnerships

Proportion of funding from the PS increased

To establish long term proactive partnerships with the private sector

contributing to achieving the impact goals

To develop CVN’s capacity to influence and engage with the private sector

13

1. Sector Research2. Value Mapping 3. Communication and Engagement

Plan

1. Organizational development 2. Protocols and Processes3. Knowledge Management 4. Organizational learning and sharing5. Technical Capacity.


What have been done ?

Corporate Database Marketing materials Meetings and networking events Field trips for learning and matching program activities

and PSE opportunities Prioritizing ending projects for concept notes and

communications with companies Draft PSE Strategy ongoing CWP for FY2013


Our challenges

It takes time to test the strategy and approach We need a clear reporting line We need strong collaboration and technical

support from program team PSE technical capacity “Money talks” Resources


Interested in engaging more?

PSE Procedures• Coordination • Due diligence

Market Engagement Community of Practice- join us now:

http://www.linkedin.com/groups/CARE-Market-Engagement-Community-Practice-4318753/about


Questions?

Developing and Applying Private Sector Engagement Strategies - January 2013 webinar

Documents

Transcript of Developing and Applying Private Sector Engagement Strategies - January 2013 webinar