Developing a Social Media Strategy for Children's Mental Health
12
Brittany Smith, Director of Community Management DEVELOPING A SOCIAL MEDIA STRATEGY
-
Upload
brittany-smith -
Category
Health & Medicine
-
view
423 -
download
0
description
This webinar from Brittany Smith, Director of Community Management for the Children's Mental Health Network, will focus on developing a social media strategy for your organization, community or system of care development effort. Most folks approach social media from a platformspecific perspective. This webinar will take it from a strategy development perspective. Learn the critical questions to ask like, who's your audience, how do they use social media, what's your intended goal for using social media. Based on these answers, the attendees will be able to decide what specific platform(s) they want to use. It's a "people first" approach that focuses on the target audience rather than the technology. Attendees will walk away with a toolkit that they can bring back to develop a more comprehensive plan that they can then implement.
Transcript of Developing a Social Media Strategy for Children's Mental Health
Brittany Smith, Director of Community Management
DEVELOPING A SOCIAL MEDIA STRATEGY
What is Social Media?
Any online platform or channel for publishing and disseminating user-generated content.1
Social media allows us to engage with and empower our communities. Connection Access to
information1. http://heidicohen.com/social-media-definition/
Take it seriously!
Social media is widespread. In the U.S., social
networks and blogs reach nearly 80% of Internet users and represents the majority of Americans’ time online. 1
Half of all American adults are using social networking sites. 2
1. http://blog.nielsen.com/nielsenwire/social/2. http://www.pewinternet.org/Media-Mentions/2011/Half-of-American-adults-use-
Facebook- other-social-networks3. http://pewinternet.org/Reports/2011/Teens-and-social-media
95% of all teens ages 12-17 are online and 80% of those teens use social media. 3
Where Do You Start?
Develop a strategy that thinks about the big picture. Think P.O.S.T.
Social media is not about technology, it’s about relationships. People first!
People
Demographic information
Pew Internet and American Life Project
Social Technographic Profile Creators,
Conversationalists, Critics, Collectors, Joiners, Spectators, Inactives
Surveys and focus groups
Select your target audience. Map out how and why your audience(s) use
social media.
Objectives
Map out end goals. Decide on how you
want to interact with your target audience based on your organization’s end goal(s). Listening Talking Energizing Supporting Embracing
What kinds of interactions do
you want to have with your target
audience?
Strategy
Create a plan that starts small but has room to grow.
Think through the implications of your plan. Be honest about
the risks. Generate buy-in. Put someone in
charge of managing your social media presence.
Plan for how your communication on social media
sites will accomplish your
end goal.
Guidelines & Policies
Develop user guidelines and policies for your organization.
Develop a crisis plan to respond to negative or harmful posts.
Provide training for all staff on effective ways to use social media.
http://socialmediagovernance.com/
policies
Technology
Social media isn’t about technology, it’s about relationships. Select a technology
that enables community members to not only engage with your organization but also with each other.
Select the technology based on your target audience. Research who uses it
and for what reason.
Analytics and Measurement
Use data to see if you’re meeting your end goal, and to make improvements.
On a monthly basis track interactions. Facebook: likes,
shares, comments, posts, people talking about this
Twitter: followers, mentions, retweets, DMs, clicks
Ending Thoughts
Let it lead you. Have an open mind,
be creative. Remember that just
because a new technology is really cool doesn’t mean it’s good for your brand.
It’s about empowerment.
Be humble and ask for help.
@ebkcd2linkedin.com/in/ebkcd2facebook.com/[email protected]
@CMHNetworkfacebook.com/CMHNetwork
Contact Me
