Developing a Public Presentation

Developing a Public PresentationCHAPTER 12

Argument

• Providing a thesis or claim and supporting it with evidence

• Presented in the body of the speech, the central block of the message

• The first part of the speech that you prepare

The Basics of Communication, Second Edition © 2011 SAGE Publications

Principles of Speech Organization

• Points Principle– Main points– Subpoints

• Unity Principle• Balance Principle• Guidance Principle– transitions

The Basics of Communication, Second Edition © 2011 SAGE Publications

Organizational Patterns

• Chronological• Spatial• Causal• Question-Answer• Topical• Problem-Solution• Elimination

The Basics of Communication, Second Edition © 2011 SAGE Publications

Introduction

• Attention-Getter• Purpose and Thesis• Credibility and Relational Connection• Orientation Phase• Impact of the Topic and Speech• Enumerated Preview

The Basics of Communication, Second Edition © 2011 SAGE Publications

Conclusion

• Wrap-up Signal• Restatement of the Thesis• Summary of the Main Points• Audience Motivation• Relational Reinforcement• Clincher Statement

The Basics of Communication, Second Edition © 2011 SAGE Publications