Develop your personal brand in sales and marketing
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Transcript of Develop your personal brand in sales and marketing
Develop Your Personal BrandInSales&Marketing
Agenda
•What is a personal brand?•Why is a strong personal brand important?•Actionable ways to improve your personalbrand•The role of professional certification inbuilding your personal brand
What is a personal brand?
Why Strong Personal Brand Important?
Poll: Confidence Level
Bulletproof Your Career
Rank higher than your competition
Build trust with your customers
Actionable Ways to Improve Your Personal Brand
Learn to be Strategic
•Ask strategic questions•Build strategic relationships•Project a future focus
Build a Solid Network
•Operational Network: helps you get donewhat needs doing•Future Focused Network: invest in long termrelationships•Career Network: your mentors, coaches,peers – people who have your back
Be Creative“Lifeisn’tlinear,weneedtocreateourownfuture.”– SirKenRobinson
Build a Solid & Engaging Online Social Presence
Poll: In which social media channels do you have a profile?
Blogging and LinkedIn Posts
Take a Self Directed Career Path
Lifelong Learning
•Continuing education at universities•Professional association webinars•Professional certification courses•Read books
Brian Tracy“Thosepeoplewhodeveloptheabilitytocontinuouslyacquirenewandbetterformsofknowledgethattheycanapplytotheirworkandtotheirliveswillbethemoversandshakersinoursocietyfortheindefinitefuture.”
Poll: How prepared are you for future career/business challenges?
The role of professional certification in building your personal brand
Professional Certification Improves Your Brand
Earning Power of a Professional Certification
In a study conductedby Georgetown University’s Centeron Education and theWorkforce, having acredential adds an average 25% in earnings.
U.S. Department of Labor
Earn SMEI Badges to Build Your Personal Brand
How to get a professional certification
Enroll in a program at an SMEI Accredited University
How to get a professional certification
Enroll in an online course available at www.smei.org
Certified? Promote It!
He who hesitates loses!“If someone offers youan amazingopportunity andyou’re not sure youcan do it, say yes first –then figure out how todo it later.”-Richard Branson
Thank you! More Information:
facebook.com/smeinternational
www.smei.org