Develop Report B4 Printout

Skin Care Clinic

Real Estate Development Term Project

Submit to

Asst. Prof. Dr. Sonthya Vanichvatana

By

Mr. Peempoj S. ID: 491-4547

Ms. Tanyarad C. ID: 491-1901

Mr. Sompradith S. ID: 501-3197

Mr. Chayapol _. ID: xxx-xxxx

Ms. Sethawanee T. ID: 501-5166

Ms. Sirinthip _. ID: xxx-xxxx

Ms. Yu Wang ID: 492-5136

Principles of Real Estate Development (REM3211)

(2/2009)

Introduction

This report is about our goal to conduct a proper business in the

Assumption University area. We seek to create a feasible project in this area in

order to provide a valuable service to the students here. Our concept is to make

a skincare clinic. Our choice was due to the fact that our observations of the AU

area showed absolutely no direct competitors to our service. This provides us

with an opportunity to become a successful business around the AU area. We

also observed that a large portion of AU students have great value in their

appearance. So, by investing in a skincare clinic around the AU area, we can

achieve success because this service is quite popular, and it can be considered

a trend among the AU students.

Contents

Title Page

Introduction A

Content B

Project objectives 1

Products and services

Project steps

Analysis of the market

SWOT analysis

Alternative locations

Supply analysis

Questionnaire

Demand Analysis

Conclusion

Recommendation

Project Objectives

Vision:Our clinic’s vision is to be the best dermatologic skin care clinic in the

ABAC Suvarnabhumi campus area. Being the best means: providing outstanding

service quality, satisfaction, and comfort in order to earn our customers’ trust,

loyalty and their continuous visits.

Mission:

Our clinic strives for excellence in all of its programs of patient care, teaching,

and research. Within these objectives, we give equal importance in:

Providing a wide range of dermatologic services that will maintain The

Skin Care Centre as a major dermatologic referral centre for the entire

ABAC Suvarnabhumi community.

Initiating and conducting research related to the improvement of health

and care of individuals with our dermatologic products, services, and

education.

Cooperating with other skincare clinics in the pursuit of these goals and

objectives, and to assist them in meeting their goals and objectives where

possible.

Providing an environment in which employees may grow and develop job

satisfaction and work safely to achieve the goals of our skincare clinic.

Our services

Treatments

Dermatological facial treatment with AHA [Alpha-Hydroxide Acid].

Dermatological facial treatment with crystal.

Dermatological facial treatment with collagen.

Dermatological facial treatment with iontophoresis.

Flawless facial Treatment.

IPL [Intense Pulse Light] Treatment.

Smooth Sure Course

Smooth Sure Course is the therapy that use laser for earmarks treatment.

Products

Facial Cleansing gel.

Rashes Treatment Cream.Earmarks Treatment Cream.

Vitamin C+

REJU facial cream.

VL whitening cream.

Aloe Vera cream.

Sun Screen cream.

AC acne treatment cream.

VAS Skin renewal cream.

Anti-inflamation pills.

Anti-rash pills.

Acnotin [acnes treatment pill]

Roaccutain [large pimple

treatment pill]

General Medical Service Fee

Diagnostic Service

Pimple piercing Service

TCA treatment [Chemical acid of skin peeling]

Project Steps

Gantt Chart

1. Business Selection

Define type of business

First, we made an agreement within our group to find the appropriate type of

business after teacher assigned us to do the project. There were 2 business ideas

that we thought of. First is a culinary school and second is a convenience store.

Approval of idea

We asked our teacher about our idea, and whether they were appropriate and

feasible to make at the Bangna campus or not. Unfortunately those ideas were not.

So we decided to create another business, which was a skincare clinic

Finding location of business

Our group noticed that the GVC area is full of demand during the day and

even throughout the night. So we decided to gather information on alternative

choices of being a skincare clinic around the GVC area. We asked for the available

space along with rental rate of our alternative choices.

2. Market Analysis

Survey competitors

We found out that there are only two competitors in the GVC area. They are

both indirect competitors due to the fact that they are spa businesses. Their spas are

not really related towards skin care treatment because the spas are focused on

relaxing massages.

Design questionnaire

We designed 19 questions, including general information.

Approval of questionnaire

We submitted all questions for an approval and we were recommended to

provide more detail and specifications in the questions and to also provide open-end

questions that were not included in the questionnaire.

Redesign of questionnaire

We redesigned all the questions and made up to 100 copies of the

questionnaire.

Conduct Questionnaires

We used quota sampling by collecting information from 100 respondents in

both the Suvarnabhumi and Hua Mak campuses.

3. Data Analysis

After collecting all data from the respondents, we input all the data into an

SPSS program and conducted all the data analyses including all the graphing.

4. Report

We collected all pieces of works, and set the format. Reorganized and printed out

the data in a report.

5. Submission and presentation

Market Analysis

Marketing customer segmentation

Geographic:

Local marketing in surrounding area, at ABAC Suvarnabhumi campus.

Demographics:

Age: teenagers to the elderly

Gender: Both male and female

Income: moderate to high

Psychographics:

Life styles

Activity: Occupation involving their own personal image.

Opinions: Self-conscious about their health and image.

Market Needs

- More promotions

- Discounts

- Premium courses

- Membership and benefits from becoming member.

SWOT Analysis

Strength:

1. Pornkasem provides excellent service, uniquely designed skin care product

treatments from the R&D team, and other special promotions that give it a distinct

quality from other competitors.

2. Pornkasem is recognized, preferred, and respected nationally.

3. This branch is a convenience in terms of location and access for the ABAC and

Bang Sao Tong community.

4. Pornkasem’s product is at the market price and is affordable for ABAC student.

Weakness:

1. Pornkasem’s treatment courses are quite expensive.

2. Most of the treatment courses focus on long-term commitments. Thus, clients must

have punctual timing and dedication.

3. Pornkasem’s equipment and technological machines are well designed, which in

turn, raises fixed cost, and results in a longer time in order to breakeven.

Opportunity:

1. There is no skin care clinic that focuses on special treatments like Pornkasem does,

around the ABAC community. The businesses most likely to be a competitor of

Pornkasem are the 2 spa businesses.

2. The result of interviewer for those who are interested in Pornkasem skin care shows

that there is a diverse timing need for treatments. Therefore, there will be few

chances of customer clutter and most will be satisfied.

3. The study reveals that the trends of both female and male teenagers are more

actively interested in beauty and cleanliness.

Threats:

1. Since most ABAC alumni don’t have jobs, they have lower budgets than the price of

the treatment courses.

2. Along with the world’s current economic crisis, Thailand is also facing a recession,

which means that customer must weight between necessity and desire. Since

skincare is likely to be a desire for teenagers, it can cause a threat to Pornkasem’s

company.

Alternative Locations

GVC (Green View Complex)

o Shop house (Inside)

25,200 baht/month

157 m2

3 floors

At least a 3 year contract

First month paid in advance and two months payment as insurance

Shop house (Front)

Normal lot

17,982 baht/month

108 m2



Corner lot

19,000 baht/month

114 m2



o Glass building

26,765 baht/month

101 m2

o Small shop (Left side)

7,200 baht/month

16 m2

o Big shop (Right side)

11,900 baht/month

34 m2

Competitors

1. Panarlee Spa (08-4638-0147, 0-2707-0885)

Service Hour(s)Normal price (฿)

Member price (฿)

Herbal Massage

1 400 300

Thai Massage

1 250 200

Foot Massage

1 300 250

Aroma 1 600 500

Body Scrub 1/2 800/1500 600/1200

Facial Relaxing

- 400 300

Facial Gold Gel Mask

- 600 500

Ayurveda Head

Massage- 600 500

Remark: Member price can be applied only if the customer makes an advance purchasing

as a package of 3,000, 5,000 and 10,000 Baht

Promotion Package [1]

1.5 hour 1500 Baht now only 1200 Baht

- Facial Gold Gel Mask

- Indian Head Massage

- Foot Massage

Promotion Package [2]

1700 Baht now only 1400 Baht

• Body Treatment

• Facial Gold Gel Mask

• Foot Massage

General Information1. Which part of your body do you value the most? [Rank from 1 to 3]___ Body Skin ___ Body Shape ___ Face Skin___ Others, specify: _____ 2. What type, if any, of skin problem(s) do you have? [You can choose more than 1 answer]

☐ Acne ☐ Wrinkles ☐ Dry/Oily skin☐ Scars ☐ Dark/Under Eye bags☐ Cellulite ☐ Never

3. When referring to a skincare clinic, which brand(s) do you recognize the most? [Rank from 1 to 3]

___ Wuttisak Clinic ___ Makharin Clinic ___ Pornkasem Clinic___ Derm Care Clinic___ Pan Clinic ___ Medicare Clinic___ Romwawin Clinic ___ Meko Clinic ___ Nittipon Clinic

___Others, specify: _____________________.4. How do/did you find out about the clinic that you chose? [You can choose more than 1 answer]

☐ TV Commercial ☐ Radio ☐ Newspaper☐ Friends/Family ☐ Internet ☐

Advertisements/Brochure☐Others, specify: __________________.5. Do you think that using the skincare service is important?

☐ Strongly disagree ☐ Disagree ☐ Moderate ☐ Agree☐ Strongly agree

6. Do you think that having a skincare clinic near your area is necessary?

☐ Yes ☐ No7. What location would you prefer if a skincare clinic were to open near ABAC, Suvarnabhumi Campus?

☐ GVC area ☐ AU Mall ☐ Pak Soi area [Bangna Trad Rd.]

8. What factors are most important in helping you consider using the skincare clinic services? [You can choose more than 1 answer]

☐ Price/Promotions ☐ Quality of Products☐ Quality of Service ☐ Reputation of Clinic☐ Cleanliness ☐ Varieties of Services☐ Location [Easy to get to or not?]

9. Have you ever been to a skincare clinic before?☐ Yes ☐ No (go to question 18)

10. Which skincare clinic do you usually go to?☐ Wuttisak Clinic ☐ Makharin Clinic ☐ Pornkasem Clinic☐ Derm Care Clinic ☐ Pan Clinic ☐ Medicare Clinic☐ Romwawin Clinic ☐ Meko Clinic ☐ Nittipon Clinic☐ Others, specify: _____________________.

11. For what reasons did you choose the above clinic? [You can choose more than 1 answer]

☐ Price/Promotions ☐ Quality of Products☐ Quality of Service ☐ Reputation of Clinic☐ Cleanliness ☐ Varieties of Services☐ Location [Easy to get to or not?]

12. What is your purpose of using the skincare service? [You can choose more than 1 answer]

☐ Acne Treatment ☐ For Doctor’s advising☐ Face Life/Botox ☐ Whitening Treatment☐ Body Slimming ☐ Wrinkles Reduction Treatment☐Scar Reduction/Removal ☐ Purchasing Skincare Products

☐ Other, specify: ____________13. How often do you use this service?

☐ Several times a week. ☐ About once a week.☐ About once a month. ☐ 2 or 3 times a month.☐ Every 2 or 3 months. ☐ Every 6 months.☐ Every year. ☐ Every 2 or more years.

14. How much do you spend per time you visit the clinic?☐ Less than 100 baht. ☐ 101-300 baht.☐ 301-500 baht. ☐ 501-800 baht.☐ 801-1,000 baht. ☐ More than 1,000 baht.

15. How much time do you usually spend in the clinic?☐ About 15-30 minutes ☐ 30 minutes to 1 hour.☐ 1-2 hours ☐ More than 2 hours.

16. What days do you usually go to the clinic?☐ Weekdays ☐ Weekends

17. What times do you usually go to the clinic?☐ Morning ☐ Afternoon ☐ Evening ☐ Late at night

18. If you have not yet used a skin care service, what services are you interested in? [You can choose more than 1 answer]

☐ Acne Treatment ☐ For Doctor’s advising☐ Face Life/Botox ☐ Skin Whitening☐ Body Slimming ☐ Wrinkles Reduction☐Scar Reduction/Removal ☐ Purchasing Skincare Products

☐ Other, specify: _____________

Personal Information

19. Gender☐ Male ☐ Female ☐ Other

20. Nationality☐ Thai ☐ Foreign

21. Type of Student☐ Freshman ☐ Sophomore ☐ Junior ☐ Senior

22. Which campus do you live near/at?☐ Suvarnabhumi Campus ☐ Hua Mak Campus

23. If Suvarnabhumi, where do you live?☐ At home ☐ ABAC Residential ☐ Outside

dormitory24. What is your monthly earnings/allowance?

☐ 5,000–8,000 ☐ 8,001–10,000 ☐ 10,001–13,000☐ 13,001–15,000 ☐ 15,001-20,000 ☐ More than 20,000

Method of Collection

Size of respondents:

100 respondents

Questionnaire distribution type:

Quota survey: we considered this survey to be a quota survey because we specified the group to whom we distributed our questionnaires to. This group was the ABAC students group.

Descriptive Analysis

The questionnaire began with a series of personal questions to better understand who our respondents are. From the 100 respondents to our questionnaire, we illustrated the genders of the students as shown in the following chart.

Gender

41 41.0 41.0 41.0

56 56.0 56.0 97.0

3 3.0 3.0 100.0

100 100.0 100.0

Male

Female

Other

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Nationality

92 92.0 92.0 92.0

8 8.0 8.0 100.0

100 100.0 100.0

Thai

Foreign

Total


CumulativePercent

Student Year

7 7.0 7.0 7.0

13 13.0 13.0 20.0

27 27.0 27.0 47.0

51 51.0 51.0 98.0

2 2.0 2.0 100.0

100 100.0 100.0

Freshman

Sophomore

Junior

Senior

Over

Total


CumulativePercent

Which campus do you live near/at?

72 72.0 72.0 72.0

28 28.0 28.0 100.0

100 100.0 100.0

Suvarnabhumi Campus

Hua Mak Campus

Total


CumulativePercent

Suvarnabhumi Campus

3 3.0 3.0 3.0

50 50.0 50.0 53.0

15 15.0 15.0 68.0

32 32.0 32.0 100.0

100 100.0 100.0

Far from SuvarnabhumiCampus

At home

ABAC Residential

Outside dormitory

Total


CumulativePercent

What is your monthly earnings/allowance?

Frequency Percent

Valid Percent

Cumulative Percent

Valid 5000 - 8000 21 21.0 21.0 21.0 8001 - 10000 34 34.0 34.0 55.0 10001 - 13000 15 15.0 15.0 70.0 13001 - 15000 14 14.0 14.0 84.0 15001 - 20000 12 12.0 12.0 96.0 > 20000 4 4.0 4.0 100.0 Total 100 100.0 100.0

Our analysis of the next part of the questionnaire consisted of general questions in order to analyze what the students’ attitudes are towards themselves and towards using the clinic services.

Which part of your body do you value the most?

1 1.0 1.0 1.0

7 7.0 7.0 8.0

18 18.0 18.0 26.0

73 73.0 73.0 99.0

1 1.0 1.0 100.0

100 100.0 100.0

None

Body Skin

Body Shape

Face Skin

Hand

Total


CumulativePercent

Description

We ask the respondents to rank 3 types of valued body part, which are body skin, body shape and face skin, as well as other/none from the most to the least important. As a result, most of the respondents ranked face skin as the most important, which is at 73%. Then, body shape was the second most important at 38%, and body skin was the third at 42%. Therefore, we can conclude that the majority of the respondents are interested in face skin treatment the most.

Next, we asked the respondents about the skin problems that they experienced, or are experiencing. The purpose of this question is to list most commonly known skin problems that people face, and to conclude what our student respondents are suffering from the most. The three most common issues are dry/oily skin, acne, and dark under-eye bags, ranking from 56%, 47% and 40% respectively as in the charts, and illustrations below.

Dry/Oily Skin

44 44.0 44.0 44.0

56 56.0 56.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Acne

53 53.0 53.0 53.0

47 47.0 47.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Dark/Under Eye bags

60 60.0 60.0 60.0

40 40.0 40.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Scars

78 78.0 78.0 78.0

22 22.0 22.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Cellulite

85 85.0 85.0 85.0

15 15.0 15.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Wrinkles

92 92.0 92.0 92.0

8 8.0 8.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

None

96 96.0 96.0 96.0

4 4.0 4.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Description

We believed that the reasons our respondents were experiencing these issues, is due to the tropical, and humid weather in Thailand. This means that a lot of dust and sweat can accumulate on the face, which can harm or irritate the skin. Furthermore, facial problems are one of the leading problems that teenagers are facing. This might be caused by the high amount of stress amassed from studies, tests, and reports they are required to complete—as is commonly shown in Assumption University.

Based on the previous question regarding common skin problems, students are then asked to refer to the clinic(s) that they first recognize if they are thinking of receiving treatment for their skin ailments. Our duty was to allow respondents to rank up to 3 recognized clinic brands. Most of them think of Wuttisak clinic as the first, Pornkasem clinic as the second place, and Nittipon clinic as the third place as shown below

What is the first clinic that comes to your mind?

2 2.0 2.0 2.0

29 29.0 29.0 31.0

6 6.0 6.0 37.0

17 17.0 17.0 54.0

3 3.0 3.0 57.0

4 4.0 4.0 61.0

9 9.0 9.0 70.0

6 6.0 6.0 76.0

2 2.0 2.0 78.0

14 14.0 14.0 92.0

3 3.0 3.0 95.0

2 2.0 2.0 97.0

1 1.0 1.0 98.0

1 1.0 1.0 99.0

1 1.0 1.0 100.0

100 100.0 100.0

None

Wuttisak Clinic

Makharin Clinic

Pornkasem Clinic

Derm Care Clinic

Pan Clinic

Medicare Clinic

Romwawin Clinic

Meko Clinic

Nittipon Clinic

Linda Clinic

Radchatavee Clinic

Petaphil Clinic

Beauty Tech Clinic

Asoke Skin Hospital

Total


CumulativePercent

Based on the previous question, we then asked the students about what factors led to them recognizing the clinic brands that they chose. The results demonstrated that the information from family and friends [word of mouth] is the easiest one to find and notice. Then, advertisements or brochures are the second source used to find out more detailed information. Lastly, TV commercials provided customers with information to help them choose a clinic to visit.

Friends/Family

41 41.0 41.0 41.0

59 59.0 59.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

TV Commercial

61 61.0 61.0 61.0

39 39.0 39.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Radio

67 67.0 67.0 67.0

33 33.0 33.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Internet

78 78.0 78.0 78.0

22 22.0 22.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Newspaper

85 85.0 85.0 85.0

15 15.0 15.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Description

From the data shown above, we see that the main source of recognition of the clinic brands came from family/friends [word of mouth]. Second was from TV commercials, and third was from listening to the radio.

Word of mouth is the most influencing source because what people suggest is based off of what they’ve experienced of heard. This leads us to find out what factors customers seek when considering using skincare services.

Quality of Products

21 21.0 21.0 21.0

79 79.0 79.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Price/Promotion

33 33.0 33.0 33.0

67 67.0 67.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Quality of Services

38 38.0 38.0 38.0

62 62.0 62.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Cleanliness

61 61.0 61.0 61.0

39 39.0 39.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Location

73 73.0 73.0 73.0

27 27.0 27.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Reputation of Clinic

80 80.0 80.0 80.0

20 20.0 20.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Variety of Servcies

84 84.0 84.0 84.0

16 16.0 16.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Description

As seen from the charts above, most students considered the quality of products offered to be an important factor of choice. From this data we conclude that price/promotion and quality of services are also important factors when choosing a skincare clinic.

The next question was about whether the skincare services are valuable to the students at all. From the results, most tend to agree that using skincare services is indeed important when the time comes, such as when facial problems arise.

Do you think that using skincare is important?

Frequency Percent Valid PercentCumulative

PercentValid Strongly Disagree 6 6.0 6.0 6.0

Disagree 6 6.0 6.0 12.0

Moderate 37 37.0 37.0 49.0

Agree 37 37.0 37.0 86.0

Strongly Agree 14 14.0 14.0 100.0

Total 100 100.0 100.0

Do you think that having a skincare clinic near your area is necessary?

28 28.0 28.0 28.0

72 72.0 72.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Moreover, the respondents also wanted to have the skincare clinic located near their house if possible. And those who are living around the Bangna campus preferred to have a skincare clinic located in the GVC area for the purpose of how convenient it would be.

Which location would you prefer if a skincare clinic were to open near ABAC,Suvarnabhumi?

44 44.0 44.0 44.0

32 32.0 32.0 76.0

24 24.0 24.0 100.0

100 100.0 100.0

GVC Area

AU Mall

Pak Soi Area[Banga Trad Rd.]

Total


CumulativePercent

Description

Surprisingly, the results from the respondent’s match the location that we chose to conduct our skincare clinic business. This information may prove that our business might be feasible. However, the data here is not sufficient enough to indicate whether the business will truly be possible.

In order to create a more accurate decision, we need to further question the respondents who have previously visited skincare clinics.

From 100 respondents, we found that 61% of them have been to a skincare clinic sometime ago. So, from this point onwards, we will be referring only to this group of students.

Firstly, we needed to know what skincare clinics the respondents usually visit.

Which skincare clinic do you usually go to?

Frequency Percent Valid PercentCumulative

PercentValid Never 39 39.0 39.0 39.0

Wuttisak Clinic 14 14.0 14.0 53.0

Makharin Clinic 3 3.0 3.0 56.0

Pornkasem Clinic 17 17.0 17.0 73.0

Derm Care Clinic 3 3.0 3.0 76.0

Pan Clinic 5 5.0 5.0 81.0

Medicare Clinic 5 5.0 5.0 86.0

Romwawin Clinic 2 2.0 2.0 88.0

Nittipon Clinic 7 7.0 7.0 95.0

Radchatavee Clinic 2 2.0 2.0 97.0

Cham-nan Clinic 1 1.0 1.0 98.0

Beauty Tech Clinic 1 1.0 1.0 99.0

Asoke Skin Hospital 1 1.0 1.0 100.0

Total 100 100.0 100.0

The list of clinics that respondents have visited

Description

From the data above, we can obviously see that Pornkasem Clinic is the most visited clinic out of all, standing at 27.87% out of the students who have visited skincare clinics. Next, we see that Wuttisak Clinic is the second most visited being at 22.95%. The third most visited clinic is Nittipon Clinic at 11.47% out all the students who have visited skincare clinics.

Types of treatment

Acne Treatment

63 63.0 63.0 63.0

37 37.0 37.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Doctor's Advising

85 85.0 85.0 85.0

15 15.0 15.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Face Lift/Botox

95 95.0 95.0 95.0

5 5.0 5.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Whitening Treatment

80 80.0 80.0 80.0

20 20.0 20.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Body Slimming

86 86.0 86.0 86.0

14 14.0 14.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Wrinkles Reduction Treament

98 98.0 98.0 98.0

2 2.0 2.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Scar Reduction/Removal

90 90.0 90.0 90.0

10 10.0 10.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Purchasing Skincare Products

91 91.0 91.0 91.0

9 9.0 9.0 100.0

100 100.0 100.0

No

Yes

Total


CumulativePercent

Description

This information is able to demonstrate the treatment programs that most of the respondents have been using. From this information, we can indicate which treatments should be allowed to have promotional discounts in order to better persuade customers to go to the clinics. This method of providing special discounts for the more popular treatments will persuade even more people to use those treatments. So the top 6 treatments below should be provided on hand to serve ABAC students in our business:

Acne care Whitening treatment Doctor’s advising Body slimming Scar removal treatment Skincare products: sun block cream, face wash and etc.

General Information of the visiting customers

How often do you use these services?

39 39.0 39.0 39.0

17 17.0 17.0 56.0

16 16.0 16.0 72.0

7 7.0 7.0 79.0

12 12.0 12.0 91.0

2 2.0 2.0 93.0

6 6.0 6.0 99.0

1 1.0 1.0 100.0

100 100.0 100.0

Never

About once a week

About once a month

2 or 3 times a month

Every 2 or 3 months

Every 6 months

Every year

Every 2 or more years

Total


CumulativePercent

Description

The information in the chart above doesn’t give any reasonable details about how often we should operate our business. This is because the property that we are using for our business consists of a fixed monthly rental fee that we have to pay regardless of how often we operate our clinic or how much income we earn. So, in this case, our service should be available daily. However, this data does in fact tell us how we can forecast our potential income during each period.

How much do you spend per time you visit the clinic?

39 39.0 39.0 39.0

6 6.0 6.0 45.0

16 16.0 16.0 61.0

20 20.0 20.0 81.0

12 12.0 12.0 93.0

7 7.0 7.0 100.0

100 100.0 100.0

Never

101 - 300 baht

301 - 500 baht

501 - 800 baht

801 - 1000 baht

More than 1000 baht

Total


CumulativePercent

Description

The data presented above basically tells us the price ranges that we must stay within in order to get the most customers. Also, we can set new promotions based on whether we can stay within the range of these preferable prices: 300 – 1,000 Baht.

How much time do you spend in the clinic?

39 39.0 39.0 39.0

11 11.0 11.0 50.0

29 29.0 29.0 79.0

20 20.0 20.0 99.0

1 1.0 1.0 100.0

100 100.0 100.0

Never

15-30 minutes

30 minutes - 1 hour

1 - 2 hours

More than 2 hours

Total


CumulativePercent

Description

From the chart seen above, we can determine how long customers usually have to wait in order to receive any kind of service. So, this is useful to us in that we can better manage our time so that we can serve more customers faster and more efficiently.

What days do you usually go to the clinic?

39 39.0 39.0 39.0

23 23.0 23.0 62.0

38 38.0 38.0 100.0

100 100.0 100.0

Never

Weekdays

Weekends

Total


CumulativePercent

What time do you usually go to the clinic?

39 39.0 39.0 39.0

2 2.0 2.0 41.0

26 26.0 26.0 67.0

33 33.0 33.0 100.0

100 100.0 100.0

Never

Morning

Afternoon

Evening

Total


CumulativePercent

Description

Illustrated in the 2 charts above, we can achieve a better understanding on how we can manage both our operating costs as well as general expenses. By observing the daily time schedules of our customers, we can predict when we need to hire extra part-time staff members, or when to shut off unnecessary sources of energy. All these factors can make our business much more efficient in terms of cost management.

Conclusion

Based on all of the collected data from the questionnaire, we are able to confidently

say that our concept to create a skincare clinic near ABAC Suvarnabhumi is a feasible

project to invest in. This is because we found that the majority of respondents agreed that

skincare was quite important, and that they favored having a skincare clinic near the

Suvarnabhumi campus. Furthermore, the location itself, which is at GVC, is highly popular

and our plan to invest in this area matches popularity of the area. This means that the

respondents preferred to have a skincare clinic near the GVC area. Apart from that, we

know that our products will need to be priced from 300 to 1,000 baht based off of the data

showing ABAC students’ allowances and how much they’ve spent per visit to a clinic. In

addition, if we want our clinic to be successful, we need to emphasize on what factors will

make students more inclined to visit our skincare clinic. Mainly, we will focus on providing

high quality products, inexpensive pricing and a variety of promotions, and finally, we will be

known for our great services.

Recommendations

Even though our project is quite feasible, we have to take into consideration that

operating costs will have to be properly managed. Even when the clinic is well known,

customers will only come during specific times, such as only during the weekends in the

afternoon and evenings. So, we have to manage when we should hire part-time staff and

when we should reduce the amount of energy consumption in our clinic. Also, in terms of

the types of treatments that we provide, we need to be able to provide the types of

treatments that the students want. This is based off of what main skin problem these

students have, which is mainly acne, and oily/dry skin. So we should be able to provide the

best treatments possible for these ailments.

We relate our clinic to Pornkasem because we want to provide services similar to the

treatment program offered by Pornkasem for the improvement of all types of skin. The

clinic’s treatment programs present a full line of organic skin care products and other

specialized treatments. These unique treatments promise real change with new clarity,

youthfulness and overall healthiness you never knew your skin could have. Pornkasem is

the answer to all types of skin problems, starting from simple acne prone skin, wrinkly skin,

and other types of skin ailments.

From the data we collected, we can say that Wuttisak skincare clinic is one of the

more recognized clinics out there. However, we chose to relate to Pornkasem because out

of the 100 respondents who had taken our questionnaire, 61 have used skincare clinics

before. And those 61 respondents have used Pornkasem the most. So, if we want more

potential customers, we need to be able to relate our business to another one that is

popular in terms of how often people use it.

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