DEVELOP A PLAN THAT WILL GUARANTEE YOUR SUCCESS AT THE SHOT SHOW
description
Transcript of DEVELOP A PLAN THAT WILL GUARANTEE YOUR SUCCESS AT THE SHOT SHOW
DEVELOP A PLAN THAT WILL GUARANTEE YOUR SUCCESS AT THE
SHOT SHOW
SHOT SHOW WEBINARWednesday, November 20, 2013
Presented by Chuck Schwartz, CEMJeff Pressman, CEM
SHOT Show Management
SHOW PLANNING
INTRODUCTION
• 40 years of trade-show know-how• We know Vegas• We know big shows• We know the keys to exhibitor success• We are here to help you succeed• Customer Service Beyond Your
Expectations
ConvExx: New Show Management
GAME PLAN
• Success Comes From Preparation• Develop a Plan• Review Frequently• A Separate Plan for On-site• No Easy Way
YOUR SHOW TEAM
• Sales• Marketing• Admin/Operations• R & D, Technical &
Engineering
• Team Indoctrination• Pre-Show Timeline &
Deadlines (7 weeks out)
• Understand the ERC (Exhibitor Resource Center)
ERC (Exhibitor Resource Center)
• www.ShotShow.org/ERC• Do it Now• Plan Ahead and Think it Through• Save Money• Order Online• Take Advantage of Resources• Ordering On-Site? -- Too Late
STRATEGY
WHAT IS YOUR STRATEGY FOR EXHIBITING?
STRATEGY – Product Launch
• Special Flyers• Booth Signage• Staff Buttons/Pins• Drive to Your Website• Pre-Show Marketing (mailer)
STRATEGY – Line Enhancement
• Pre-Show Marketing (mailer)• Booth Signage• Catalogs• Drive to Your Website• Flyers Everywhere
STRATEGY – Build the Brand
• Pre-Show Marketing (mailer)• Booth Signage• Staff Uniforms• Promotional Giveaway• Brand Everything – Pens, Pads, Handouts
ESTABLISH SHOW OBJECTIVES
• Sales – Write Orders • Find New Customers• Meet with Existing Customers• Brand Representation
PRE-SHOW MARKETING & PROMOTION
START NOW!!!• SHOT Show’s online floorplan and exhibitor
directory search …It’s a Powerful Tool!• Every Attendee Navigates the Floorplan at some
time during their planning for the show. Take advantage of the resource.
• Map Your Show Exhibitor Dashboard• Directory Listings are not just for the printed
directory• Enhanced Listings and Sponsorships
Your Online Presence
PRE-SHOW MARKETING & PROMOTION
https://shot14.exh.mapyourshow.com
Celebrity AppearancesShow Specials
Company InformationBrands
Enhanced Listings
Map Your Show’s Exhibitor Dashboard
PRE-SHOW MARKETING & PROMOTION
• The Exhibitor Marketing ToolkitAccessed through the Map Your Show Exhibitor Dashboard
• Creating Awareness that you will be at the SHOT Show• Buyer Lists• Media Lists• Promote Your Presence on
Invoices
Other Opportunities
ON-SITE MARKETING & PROMOTION
• On-Site Marketing: Press Releases SHOT Daily Ads Sponsorships Premiums / Giveaways Understanding the Value of Lead Retrieval
BUDGET
Detailed Budget Checklist is located in the First Section of the Exhibitor Resource Center.
This detailed budget must be your constant guide. Remember – The SHOT Show is your company’s major marketing effort of the year and represents a sizeable slice of the marketing pie.
BUDGET - Exhibit Components
• Exhibit Design & Production, Furnishings
• Exhibit Transportation• Booth Cleaning• Carpet• Security• Insurance • Catering
BUDGET – Show Services
• Material Handling• Electrical: Labor, Outlets, Distribution • Installation & Dismantle• Hanging Signs/Rigging• Internet
PLAN AHEAD AND HAVE A GOOD UNDERSTANDING OF YOUR COSTS AND NEEDS WHEN IT COMES TO SERVICES
BUDGET – Staff Related Expenses
• Staff Hotels• Staff Training• Staff Travel• Staff Per Diem• Staff Uniforms• Entertaining Customers
BUDGET - Miscellaneous
The Unexpected• Lost Freight• Damaged Freight• Lost Catalogs, Flyers• Staff Illness / Injury• Buyer Event (breakfast, dinner, show, etc.)
DESIGN/BUILD
• Cost Containment• Light Materials• Sturdy Cases• Erect at Business• No Booth Clutter
• Sign: Easy to Read, Prominent
• Open to Visit• Take a Photo• Easy Instructions
SMALL EXHIBIT SUCCESS
• Nine Feet Only• Pop-Up, Hard-Wall, Rental• Sign: Prominent• Sign: What You Do!• Minimal Furniture• Open For Business - No Fences
SAVING $$$$$
• Shop Airfares Early on the Net• Hotels in Vegas – Two Options for the
SHOT Show• Venetian / Palazzo – headquarter hotel and
convenient• onPeak – 16 other properties on the Strip,
12 of which are under $100/nt.• Split Staff Hotels
CONCLUSION
• Plan, Plan – 7 Weeks to the SHOT Show• Define Objectives & Control Costs• Have Questions: 855-355-7468, and dial 1 for
exhibitor services.• Exhibitor Updates• Be on the December 5 Webinar
WHO YOU GONNA CALL?
Jeff Pressman Chuck Schwartz
702-303-1199 cell 702-303-3453 cell
702-216-5834 office 702-216-5833 office
Jeff Pressman Chuck Schwartz
702-303-1199 cell 702-303-3453 cell
702-216-5834 office 702-216-5833 office