2 011-12TICKET RENEWAL

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Dear Season Ticket Holder,

On behalf of our ownership, general manager, coaches, players and dedicated staff, I’d like to personally thank you for your support during the 2010-11 season.

We were all part of something very special this year. The 2011 Stanley Cup Playoffs electrified and united the city in a way that only Red Wings hockey can. From record-breaking television viewership to 28 sellouts in a row to end the season, the Wings demonstrated again for all of us that being a part of the Hockeytown experience is like no other experience in sports.

Today I’d like to invite you to renew your seats for what promises to be yet another memorable season.

This packet contains all the information you need to renew your commitment for 2011-12. To ensure the best seats at the lowest available prices and to take advantage of many great benefits such as savings off Box Office prices and an invitation to the Open Practice, call your Personal Ticket Service Executive, our Ticket Sales and Service Office at 313-396-7575 or mail in the enclosed invoice by Monday, June 20.

Thank you again for being a part of our team and this incredible success. We look forward to seeing you next season at The Joe.

Sincerely,

Tom WilsonPresident and Chief Executive OfficerOlympia Entertainment

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T ICKET PLANS

FULL SEASON TICKET PLANIncludes all 45 home games and the full array of Season Ticket Holder benefits including first right of refusal to purchase your SAME seats for the Playoffs, guaranteed same seat location for ALL regular season home games and Season Ticket Holder savings off the Box Office prices. Plus all Full Season Ticket Holders get access to a special new Ticket Trade Program that will allow you to trade in tickets for games you cannot attend.

20 GAME PLANDesign the perfect plan to accommodate your schedule! Choose 20 home games from a group of pre-selected games. Enjoy a mix of weekend and weekday games with both Western and Eastern Conference rivals, and receive premium game options and special benefits. You’ll even have the opportunity to sell your seats on the Detroit Red Wings TicketExchange. Please note, game choices and seat locations are based on availability. 20 Game Plan options will be available upon the release of the 2011-12 schedule.

10 GAME PLANCan’t make it to 20 games but still want to enjoy exclusive Red Wings Season Ticket Holder benefits? Create your personalized 10 Game Plan from a group of pre-selected home games. Please note, game choices and seat locations are based on availability. 10 Game Plan options will be available upon the release of the 2011-12 season schedule.

BENEFITS

2011-12 Season Ticket Holder BenefitsFull

Season Plan

20 Game Plan

10 Game Plan

NEW! One night stay at MotorCity Casino Hotel (if renewed by June 20, 2011). Some restrictions apply. •

NEW! Ticket Trade Program – Exchange tickets to regular season games you can’t attend for tickets to select home games in October – December. Visit DetroitRedWings.com for more information.

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NEW! Invitation to attend Open Practice at the Joe for each seat on your account. • • •

NEW! Detroit Red Wings commemorative gift. •

First right of refusal to purchase your SAME seats for the Playoffs. •

Guaranteed same seat location for ALL regular season home games. •

Savings off Box Office prices including increased savings off premium games. • • •

Pay in full (via cash, check or money order) by June 20, 2011 and receive an additional 3% savings off the Season Ticket Holder price PLUS an exclusive party. Some restrictions apply.

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Invitation to exclusive Season Ticket Holder team autograph session. •

Opportunity to purchase Playoff tickets before the general public (same or comparable location). • • •

My Red Wings Account Manager with ability to sell seats on Detroit Red Wings TicketExchange. • •

Bonus tickets for two regular season home games. •

Invitation to Season Ticket Holder only events. • • •

Dedicated Personal Ticket Service Executive. • • •

Ticket forwarding through My Red Wings Account Manager. • • •

Pre-sale opportunity to purchase additional regular season tickets at the Season Ticket Holder price. • • •

Ability to purchase CC Olympia Club membership. • • •

Opportunity to be selected as Season Ticket Holder of the Game. •

One complimentary in-game welcome on the Joe Louis Arena video board. •

Season Ticket Holder holiday gift. •

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Seat Location 2011-12Box O�ce Price

Season TicketHolder Preferred Price Per Game

Season Ticket Holder Preferred Price Per Season

Full Season Savings

207 208 209 210

21

1a

211b

218a

21

8b219220221222223224

206205

22

5a

225b

204a

20

4b

226a

226b

226c

227a

227b

228

201

202a

202b

203a

203b

203c

212a

212b

212c

213a

213b

214

215

216a

216b

217a217b217c

COM ERICA BANK LEG

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LUBRed Wings

Shoot Twice

Team Benches

Lower Level, Rows 0 - 1 $200 $130 $5,850 $3,150Sect 105 - 110 & 119 - 124, Rows 2 - 20 $125 $93 $4,185 $1,440

Shoot Twice, Sect 111 - 118, Rows 2 - 20 $110 $87 $3,915 $1,035

Shoot Once, Sect 104 - 125, Rows 2 - 20 $95 $82 $3,690 $585

Upper Level, Sect 205 - 210 & 219 - 224, Row 1 $95 $83 $3,735 $540

Upper Level, Sect 211A - 218B & 225A - 204B, Row 1 & Risers, Rows 1 - 3

$93 $80 $3,600 $585

Sect 205 - 210 & 219 - 224, Rows 2 - 12 $65 $57 $2,565 $360

Sect 205 - 210 & 219 - 224, Rows 13 - 21 $55 $46 $2,070 $405

Sect 205 - 210 & 219 - 224, Rows 22+ $40 $35 $1,575 $225

Sect 204A/B, 211A/B, 218A/B, 225A/B, Rows 2 - 12 andSect 212A - 217C & 226A - 203C, Rows 2-10

$60 $56 $2,520 $180

Sect 204A/B, 211A/B, 218A/B, 225A/B, Rows 13 - 15 andSect 212A - 217C & 226A - 203C, Rows 11 - 15

$50 $46 $2,070 $180

Sect 225A - 227B & 202A - 204B & 211A - 218B, Rows 16 - 21

Sect 201 & 228, Rows 16 - 17$43 $37 $1,665 $270

Sect 204A/B, 211A/B, 218A/B, & 225A/B, Rows 22 - 25 and Sect 212A - 217C & 226A - 203C, Rows 22 - 25

$30 $26 $1,170 $180

Sect 201 & 228, Rows 18 - 20 $20 $17 $765 $135

Standing Room Only $50 $40 $1,800 $450

Upper Level, Rows 26 - 27 $9 N/A N/A N/A

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Seat Location 2011-12

Box O�cePrice

20 Game Plan Price Per

Game

Sect 205 - 210 & 219 - 224, Rows 2 - 12 $65 $60 $1,200

Sect 205 - 210 & 219 - 224, Rows 13 - 21 $55 $50 $1,000

Sect 205 - 210 & 219 - 224, Rows 22+ $40 $37 $740

Sect 204A/B, 211A/B, 218A/B, 225A/B, Rows 2 - 12 andSect 212A - 217C & 226A - 203C, Rows 2-10

$60 $58 $1,160

Sect 204A/B, 211A/B, 218A/B, 225A/B, Rows 13 - 15 andSect 212A - 217C & 226A - 203C, Rows 11 - 15

$50 $48 $960

Sect 225A - 227B & 202A - 204B & 211A - 218B, Rows 16 - 21

Sect 201 & 228, Rows 16 - 17$43 $40 $800

Sect 204A/B, 211A/B, 218A/B, & 225A/B, Rows 22 - 25and Sect 212A - 217C & 226A - 203C, Rows 22 - 25

$30 $28 $560

20 Game Plan Price PerSeason

10 Game PlanPrice Per

Game

$63

$53

$39

$59

$49

$41

$29

10 Game PlanPrice Per Season

$630

$530

$390

$590

$490

$410

$290

Payment Option Details

Pay in Full – via cash, check or credit card

Due 6/20/11Receive 3% savings off Full Season Ticket Plan price by choosing to pay in full by cash or check

4-Month Payment Plan – via check or credit card

Four equal payments on:6/20/11, 7/20/11, 8/19/11, 9/20/11

8-Month Payment Plan – via credit card only

Eight equal payments on:6/20/11, 7/20/11, 8/19/11, 9/20/11, 10/20/11, 11/21/11, 12/20/11, 1/20/12

FLEX IBLE PAYMENT OPT IONSTo retain your seats for the 2011-12 season, payment must be received on or before June 20, 2011. All submitted orders are final. To qualify for seat relocation, your request and payment must be submitted on or before June 20, 2011.

F IVE EASY WAYS TO PAYOnline: Full Season Ticket Holders only may renew online at DetroitRedWings.com/11-12renewal. Enter your account number or email address and PIN, select “Pay Invoice” and follow the steps.

In Person: At the JLA Box Office during normal business hours, Monday – Saturday, 10 a.m. – 6 p.m.

By Fax: To 313-396-7997. To avoid double charging, do not fax more than once.

By Phone: To the Ticket Sales and Service Office at 313-396-7575 or contact your Personal Ticket

Service Executive during normal business hours, Monday – Friday, 9 a.m. – 5:30 p.m.

By Mail: To Detroit Red Wings Box Office, 19 Yzerman Drive, Detroit, MI 48226.

Forgot your account number? Refer to the upper right-hand corner of your invoice.

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Payment Option Details

Pay in Full – via cash, check or credit card

Due 6/20/11Receive 3% savings off Full Season Ticket Plan price by choosing to pay in full by cash or check

4-Month Payment Plan – via check or credit card

Four equal payments on:6/20/11, 7/20/11, 8/19/11, 9/20/11

8-Month Payment Plan – via credit card only

Eight equal payments on:6/20/11, 7/20/11, 8/19/11, 9/20/11, 10/20/11, 11/21/11, 12/20/11, 1/20/12

WAYS TO RECE IVE YOUR T ICKETS Delivered via UPS Mail: Please note, this delivery method cannot ship to a Post Office Box. Tickets will only be mailed to the address listed on the account. The Season Ticket Holder is responsible for any package delivered to an incorrect address and will be subject to a $25 re-routing fee. All address changes must be submitted to the Detroit Red Wings on or before Monday, August 1, 2011.

In-person pickup: At the Joe Louis Arena Box Office starting on Friday, September 9, 2011 by the Season Ticket Holder or account contact of record. Please bring photo ID and a copy of your invoice.

PARK ING Joe Louis Arena Parking Structure:Prepaid parking passes are $15 per game. The total cost for 45 games is $675. Please make this selection on your invoice and add the appropriate amount to your invoice total.

Riverfront Executive Lot: Season Ticket Holders who purchased a space in the Riverfront Executive Lot last season will be invoiced separately from their season tickets. You should expect to receive your parking invoice following this renewal packet. If you are interested in obtaining a new space, please call 313-396-7974.

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MYOUR T ICKET SERVICE TEAMLIz KAROLAKDirector of Client Retention PHONE: 313-471-3348 • EMAIL: Liz.Karolak@Hockeytown.com

MOLLY WURDACK-FOLT Director of Ticket Service & Corporate Partnership Marketing PHONE: 313-396-7496 • EMAIL: Molly.Wurdack@Hockeytown.com

RACHEL LUPOSenior Ticket Service ExecutivePHONE: 313-396-7514 • EMAIL: Rachel.Lupo@Hockeytown.com

MATT BOYCETicket Service ExecutivePHONE: 313-396-7489 • EMAIL: Matt.Boyce@Hockeytown.com

JASON ROSETicket Service ExecutivePHONE: 313-396-7975 • EMAIL: Jason.Rose@Hockeytown.com

JODEE CISzEWSKITicket Service ExecutivePHONE: 313-396-7511• EMAIL: Jodee.Ciszewski@Hockeytown.com

KATE DECKERPremium Service CoordinatorPHONE: 313-471-3068 • EMAIL: Kate.Decker@Hockeytown.com

YOUR T ICKET SERVICE TEAM

Membership Benefits:• Exclusive members-only access.

• A relaxed atmosphere with friendly, accommodating service throughout the game, including pre- and post-game.

• Full service premium bar available throughout the game, including pre- and post-game.

• Elegant buffet featuring Executive Chef John Borso’s culinary creations and CC Olympia Club signature recipes.

• Coat check service.

• Private restrooms.

Dinner will be served up until game time. Reservations are recommended (limited reserved seating capacity). Please call 313-396-7920 for reservations.

Pricing:Full Season Membership (All 45 home games plus Playoffs): $850Partial Season Membership (20 regular season home games): $500Optional Playoff Membership: $450Partial Season Membership + Playoffs: $950

DATSYUK