Detroit Red Wings Final

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Samantha Clarkson

Transcript of Detroit Red Wings Final

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Samantha Clarkson

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More Than Just Hockey

A legendary sports tradition

Devoted fans

Successful franchise

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Goals

Increase fan base

Increase ticket sales

Awareness

Goals

ChallengesPoor economy

Competition within NHL teams

The NHL does not run year round

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Are you a citizen of

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Target Audience

Detroit sports fans

Detroit Red Wings fans

NHL fans

Entertainment seekers

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Budget

Proposed budget of $2 million

Spend $1.2 million of the budget during the season

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Facebook and Twitter

Score updates

Player and coach quotes

Contests and promotional events

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YouTube

Game footage

Top plays

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Mobile App

Team news

Game schedule

Roster

Standings

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Measurement

Google AdWords

Cost-Per-Click

Noticeable difference in ticket sales