DETROIT

2000 BRUSH STREET, SUITE 200 | DETROIT, MICHIGAN 48226 | MAIN: 313.262.2000 | TICKET OFFICE: 313.262.2222 | WWW.DETROITLIONS.COM

THOMAS J. LEWANDPRESIDENT

February 2, 2015

Dear Season Ticket Member:

Thank you for all you did in helping the Detroit Lions achieve a 7-1 record at Ford Field in 2014! As a Season Ticket Member, you helped define what it means to ‘Defend the Den.’ Your support remains extraordinary and our players are privileged to play in front of loyal fans that show so much passion and intensity.

While we didn’t meet our ultimate goal this past season, we took an important step towards a championship and have plenty to build on as we embark upon the 2015 offseason. In addition to our commitment to keeping our best players, we look forward to adding to an already talented, tough and resilient group.

Our goal of bringing Super Bowl championships to Detroit is unwavering.

Enclosed you will find your season membership invoice for the 2015 season. You will notice that it includes a modest price increase. Our season ticket memberships remain one of the best values in the league, with an average price ranking in the bottom third of all NFL teams. The Ford family is dedicated to providing a championship product while maintaining affordability. For Season Ticket Members, this means being locked into the lowest ticket price for your seating location for all games – including preseason games which are priced nearly 75-percent below the NFL average.

Also, we have made renewing memberships easier by developing a personalized electronic brochure which includes your 2015 invoice, details about benefits and the ability to make your commitment online. The attached invoice contains your personalized web address for accessing your e-brochure.

We continue to look for ways we can enhance your Season Ticket Member experience and encourage you to contact our ticket sales customer service team by email at mylions.account@lions.nfl.net with your input and suggestions.

Thank you again for your remarkable support! We look forward to seeing you this offseason and at Ford Field this fall!

Sincerely,

Thomas J. Lewand

PS PSTD TD FG FG FGTD FG

As in 2014, the 2015 season will implement “Variable Pricing” to assign prices to the individual games within your season ticket package, better reflecting the value and expected demand of each game. As a valued Lions Season Ticket Member, you will pay a lower ticket price for your seat locations for all games compared to individual game buyers.

New for 2015, is your opportunity to save even more if you elect to participate in the PREFERRED PAID IN FULL PLAN.

VARIABLE PRICING CONTINUES FOR 2015 WITH “PREFERRED PAID IN FULL PLAN” ENHANCEMENT TO RECEIVE ADDITIONAL SAVINGS AND BENEFITS

• Pay your full account balance anytime until February 25, 2015

• Additional savings over and above the Season Ticket Member standard pricing (*refer to invoice)

• Method of delivery of season tickets will be FLASH SEATS (Detroit Lions Digital Ticketing System)

• Your choice of $100 gist card for Lions merchandise (online) or $100 of Levy Concession Bucks

• Automatically entered into the Lions FANtastic February Weekly Prize Giveaway

PREFERRED PAID IN FULL PLAN WITH FLASH SEATS

DETROIT LIONS SEASON TICKET MEMBERS SAVE UP TO 40% OFF 2015 SINGLE/INDIVIDUAL GAME PRICES BASED ON YOUR SEATING LOCATIONAs a valued Season Ticket Member you are guaranteed that the price you pay for your game ticket will represent the best available price for your seating location for that particular game. 2015 Season Ticket Members will pay for three “Touchdown” games (highest pricing), five “Field Goal” games (mid-level pricing), and two “Preseason” games (lowest pricing).

Category 1: Touchdown (highest pricing)

2015 HOME OPPONENTS AND PRICING CATEGORY*

TD Category 2: Field Goal (mid-level pricing) FG Category 3: Preseason (lowest pricing) PS

Please refer to your 2015 invoice for pricing based on your Season Ticket Membership seating locations.

* Preseason opponents and overall schedule will be announced by NFL in Spring 2015. Once schedule is announced, Lions could change any Field Goal game to Touchdown game (ex. Sunday or Monday Night Football) for single/individual game purchases. This does NOT affect Season Ticket Members. Season Ticket Members will only purchase three “Touchdown” games this season.

PRESEASONOPPONENT

TBDPRESEASONOPPONENT

TBDFG

DETROITLIONS.COM/MYLIONSACCOUNT

2015 OVERVIEW

DETROITLIONS.COM/MYLIONSACCOUNT

SEATING AND PRICING CHART

206 - 208205, 209229 - 232202 - 204, 210 - 212228, 233200 - 201, 213 - 214226 - 227, 234 - 235330 - 332 (Rows 1- 9)

330 - 332 (Rows 10+)

Lower Level SidelineLower Level SidelineUpper Level Sideline (Sec 329, 333)

Lower Level CornerLower Level End Zone (Rows 1-9)

Lower Level End Zone (Rows 10+)

Upper Level Sideline (Sec 328, 334)

MezzanineUpper Level Sideline (Rows 1-5)

Upper Level Sideline (Rows 6+)

Upper Level CornerUpper Level End Zone (Rows 1-9)

Roar Zone (Rows 10+)

$2,1431,9161,7341,5381,5381,3011,3011,3011,197

1,1471,043

771766766707609636636459459459370

$ 2,1741,9471,7651,5581,5581,3321,3321,3321,228

1,1761,072

794795795736632665665488488488399

$ 2,3892,2552,0811,7451,7451,6831,6831,6831,625

1,5811,236

915978978815854775775580580580517

$ 246339347207207382382382428

434193144212212108245139139121121121147

11%1820131313292936

38191928281540222226262640

SEAT LOCATION

SEASONMEMBERSHIP

DUES PER SEATPreferred PIF Pricing

SEASONMEMBERSHIP

DUES PER SEATStandard Pricing

SINGLE GAMEVALUE

PER SEATFULL SEASON

TOTAL MEMBERSHIP

SAVINGS PER SEAT

% SAVINGS VS.SINGLE GAME

Preferred PIF Pricing

GATE E

GATE F

GATE G

GATE D

GATE B

GATE C

GATE A

HUNTINGTON CLUB

NORTH CLUB

Family Zone

CLUB MEMBERENTRANCE

CLUB

MEM

BER

ENTR

AN

CE

200 202 203 204 206 207 208 209 210 211 212214

205201 213

235 234 233

334 333 329 328

232 231 230 229 228 227 226

332 331 330

PREFERRED PAY IN FULL PLAN

DETROITLIONS.COM/MYLIONSACCOUNT

YOU GET…Additional savings off the Season Ticket Member standard plan pricing

YOU GET…Season Tickets delivered via FLASH SEATS (Lions Digital Ticketing System)

YOU GET…Your choice of a $100 gi� card for Lions merchandise (online) or $100 of Levy Concession Bucks

YOU GET…Chances to win during the FANtastic February Giveaway

Be entered for a chance to win one of four once in a lifetime fan experiences. One experience will be awarded each week in February. Have your account paid in full before the weekly prize deadline and you are automatically entered to win. The sooner you pay in full during the month of February the more scoring chances you will have.

Pay in Full by February 6

Pay in Full by February 13

Pay in Full by February 20

Pay in Full by February 25* only one winning experience per account holder

PRIZE DRAWINGELIGIBILITY

* Method of ticket delivery is FLASH SEATS

Front Office for a Day Roar on the Road London 2015 Super Bowl 50

LIONS FRONT OFFICE FOR A DAYMeet one-on-one with Lions President Tom Lewand, Lions General Manager Martin Mayhew, and Head Coach Jim Caldwell. Also get a private tour of the Lions Training Facility and Headquarters in Allen Park, Michigan.

ROAR ON THE ROADJoin the Lions on the road for a mutually agreed upon 2015 away game (excludes London).* includes airfare, hotel, and game tickets for two

LONDON 2015Travel across the pond to London for theLions vs. Chiefs game at Wembley Stadium on November 1, 2015.* includes airfare, hotel, and game tickets for two

SUPER BOWL 50 Travel to Levi’s Stadium in San Francisco for Super Bowl 50 on February 7, 2016. * includes airfare, hotel, and game tickets for two

ONCE IN A LIFETIME EXPERIENCES

PAY YOUR FULL ACCOUNT BALANCE ANYTIME UNTIL FEBRUARY 25, 2015 AND GET FLASH SEATS>>>>>>>>

DETROITLIONS.COM/MYLIONSACCOUNT

KEY DATES

February 25, 2015PREFERRED PAY IN FULL PLAN DEADLINEIn order to receive the additional savings, guaranteed prize, and eligibility into the FANtastic February Giveaway, your Season Membership account must be PAID IN FULL by February 25, 2015.

February 25, 2015DEPOSIT DEADLINEA minimum 25% deposit per seat (payment plan) is required to maintain your Season Ticket Membership account. If this deposit is not received by February 25, 2015, your membership account status will be cancelled and your seats will be released.

March 9-31, 2015SEAT RELOCATION & ADDING SEAT S� PROCESS Account must be renewed with payment by February 25 to qualify and participate in the relocation process which is processed in order of seniority. The Seat Relocation/Additional Seat Request Form can be found on your My Lions Account and must be completed and submitted by the account holder by February 25. You will be notified between March 9-31 regarding the status of your request.

May 15, 2015FINAL PAY IN FULL DEADLINESeason Ticket Membership account must be paid in full to maintain your membership status and prevent cancellation of your account.

Summer 2015SEASON TICKET MEMBERS PRIORITY ONSALE FOR SINGLE/INDIVIDUAL GAME TICKETS

You have the opportunity to receive your tickets digitally! Flash Seats is our paperless ticketing system and the 2015 preferred method of delivery. It provides the ultimate in convenience and flexibility.

Flash Seats are digital tickets that make it easier than ever to attend your favorite Detroit Lions game or Ford Field event.

GET IN FASTFlash Seats eliminates paper tickets. Just present any form of electronic ID (credit card, driver’s license or mobile ID) at the gate to enter the stadium with ease and convenience. No lost or stolen tickets. It’s really fast!

TRANSFER SEATS TO GUESTS Transfer seats to anyone with flexibility, all via email. It’s so easy to share your seats with your family and friends – divide seats with no waiting, meeting or mailing.

SIGN UP TODAY TO TAKE ADVANTAGE OF THESE BENEFITS:

• No forgotten or lost tickets

• Eliminates stolen, duplicate or counterfeit tickets

• Easily manage your tickets from anywhere, online or using the Flash Seats mobile app

• Enter the stadium using your registered form of ID – credit card, driver’s license or mobile app

• Instantly transfer your tickets to your guests, using only their name and email address – no mailing or distributing paper tickets

• Sell your unused Lions tickets online using the NFL Ticket Exchange – the only secured official resale market for Detroit Lions and NFL tickets - for Ford Field events, sell them directly from your Flash Seats account, it’s that easy

• Easily track and record who has used your tickets

• Avoid lines at Will Call

FLASH SEATS DETROIT LIONS DIGITAL TICKET SYSTEMTHE ULTIMATE IN CONVENIENCE AND FLEXIBILITY

DETROITLIONS.COM/MYLIONSACCOUNT

FLASH SEATS

‘‘ ‘‘I love Flash Seats! They’re convenient, easy to use and hassle free. Flash Seats made transferring the tickets so much easier! There was no need to meet my guests anywhere. With Flash Seats, all I had todo was email them. Fast,convenient and easy touse. It was great!

- Dora B.

‘‘ ‘‘I no longer have to worry about having my ticket on me, I just bring my credit card and boom! I am in! And it’s free to transfer. There is no downside to Flash Seats. It makes it more convenient to go to gamesand transfer/sell your seats. I would recommend people going with Flash Seats.

- Edwin G.

DETROITLIONS.COM/MYLIONSACCOUNT

SEASON TICKET MEMBERSHIP

. Town Hall Meeting with Lions President, General Manager, and Head Coach

. Private Day at Training Camp

. On-Field Team Meet and Greet

EXCLUSIVE SEASON TICKET MEMBER EVENTS

BENEFITS. Preferred Season Ticket Member price discount option with savings up to 40% off the individual game price

. Exclusive pre-sale for Lions individual game tickets*

. Guaranteed ticket priority to 2015 Lions Home Playoff Games

. Premium tailgate opportunities for purchase

. Exclusive Lions e-communications

. Exclusive pre-sale offers on select Ford Field events and concerts

. Personal Account Representative

. Merchandise discount of 20% (online)

. Entertain In Style...discounted Suite rental pricing with savings of 10%*

. Flexible payment plan options available

. NFL Membership Club

* Subject to game availability

DETROITLIONS.COM/MYLIONSACCOUNT

PREMIUM CLUB MEMBERSHIP

. NEW! Guaranteed two spots per account for a pre-game experience at a Lions Home Game - Pre-game on-field passes - Greet the team in the tunnel - Pre-game on-field ceremony. Exclusive pre-sale for Lions individual game tickets* . Guaranteed ticket priority to 2015 Lions Home Playoff Games. Exclusive Lions e-communications. Exclusive pre-sale offers on select Ford Field events and concerts. Merchandise discount of 20% (online). Personal Account Representative. Entertain In Style...discounted Suite rental pricing with savings of 10%*. NFL Membership Club . Flexible payment plan options available

* Subject to game availability

BENEFITS

. Experience the best sightlines on gameday

. Comfortable plush leather seating

. Private Club Lounges, complete with premium full-service bars and extended bar service. Club Level local favorites (Slows To Go Barbeque, Sugar House Cra� & Cocktails, Russell Street Deli, Zingerman’s Creamery, Corridor Sausage, Good People Popcorn). Preferred VIP parking opportunities available for purchase. Personalized Club Level concierge service. Exclusive Lions merchandise kiosks. HD flat screen televisions for up-to-date NFL scores and action

ACCESS AND AMENITIES

. Town Hall Meeting with Lions President, General Manager, and Head Coach

. NFL Dra� Party invitation with complimentary food and beverage

. Private Day at Training Camp

. On-Field Team Meet and Greet

EXCLUSIVE EVENTS

DETROITLIONS.COM/MYLIONSACCOUNT

LUXURY SUITES

Indulge in beautiful amenities, benefits and access that are unparalleled to any other Detroit Lions Game Day experience. Guests will enjoy a private Party Suite with intimate sightlines, oversized plush leather seating, gourmet food and beverage service, preferred parking, access to our private Club Lounges and more!

ENHANCE YOUR GAME DAYEXPERIENCE AND ENTERTAIN IN STYLEWITH A FORD FIELD PREMIUM SUITE

Single Game Suite packages are ideal for groups of 12-50 and include game tickets, VIP parking, and the All-You-Can-Eat catering package. Options: 12-person, 20-person, 25-person, 30-person and 50-person Suites.

SUITE FEATURES

• All-You-Can-Eat catering package includes Buffalo Chicken Wings, "Build-Your-Own" Nacho Bar, Stadium-Style Hot Dogs, Mustard Potato Salad, Coleslaw, Popcorn, Pretzel Twists, Chips, Bottled Pepsi, Diet Pepsi, and Aquafina Water

• Great sightlines

• Premium interior including oversized plush leather seating, granite countertops, bar area with additional seating, maple cabinets, bamboo hardwood floors and lavish lounge areas

• HD flat screen televisions equipped with Direct TV NFL Sunday Ticket Sports Package

• Kitchen with a full-size refrigerator

• Elegant Décor

Call 313.262.2121 or email premium.suites@lions.nfl.net

DETROITLIONS.COM/MYLIONSACCOUNT

SEAT RELOCATION

As a valued Season Ticket Member, the Detroit Lions are offering you the opportunity to request a relocation of your existing seat location for the 2015 football season. To make this process easy for you, we have listed important information and guidelines below.

ONE relocation request will be reviewed per account/per year.

Multiple accounts requesting to be seated together must be submitted together with a request signed by each account holder. Seats, if changed, will be assigned based on seniority.

IMPORTANT: All relocation request forms and deposits must be submitted by February 25, 2015 to be considered for relocation.

QUALIFICATIONS FOR RELOCATIONOur Relocation Policy focuses on your seniority as a Season Ticket Member. Seniority is determined by your continuous tenure in regard to purchasing full-season tickets.

Our goal during the seat relocation process is to accommodate your desired request. However, fulfilling all requests is very difficult due to high demand and available inventory. It is assumed that all relocation requests are based on moving as close to the 50 yard line as possible, unless otherwise indicated.

We look forward to assisting you with this process and we strive to provide exceptional customer service.

Thank you for being a Detroit Lions Season Ticket Member!

Relocation forms can be found on your My Lions Account.

SPECIAL OFFERS

DETROITLIONS.COM/MYLIONSACCOUNT