DETROIT JEWISH EARLY CHILDHOOD EDUCATION

SOCIAL MEDIA ACADEMY

Lisa ColtonChief Learning Officer, See3 Communications & President, Darim Online

lisa@darimonline.org @darimonline @lisacolton

The Social Media Academy is generously funded through a grant from

Produced by

FAMILY ENGAGEMENT

The Challenge

What is “Engagement”?

• Emotional• Social• Activities• Action• Identi

http://www.flickr.com/photos/89165847@N00/5876255457/

How To Design Tor Engagement?

Ladder of Engagement

Attention

Like the Page and/or joins the Group

Sees posts in newsfeed regularly…

And reads them!

Fan

Like posts

Comments now and then when moved

Takes interest in content shared by the page

Weaver

Uses FB as a platform for connecting people and providing value

Proactively thinks to engage and contribute.

Contributor

Regularly comments

Identifies as a participant on the page or group

Is no longer “shy” and speaks up

INFORMATIONAL SOCIAL/COMMUNAL

1. Make it easy & inviting2. Be Social & Personal,

yourself included!3. Give them something

to talk about (that’s valuable!)

4. Design into curriculum5. Combine online/in

person

#1 Easy and Inviting

Ask questions, caption contests, action!

Culture of EngagementMake it a norm, then deepen the discussion.

What might be deeper discussions you can invite?

#2 BE SOCIAL & PERSONAL. And a good

STORYTELLER

And… embed yourself in the community personally to model what you seek.

#3 GIVE THEM SOMETHING TO TALK ABOUT…Idea: Pick monthly themes that parallel the curriculum

Curate -> Questions -> Platform for Discussion

Online -> Communal -> Intimate

Shared literacy, values, perspective, practice

#4 Kehillah is the Curriculum

Real =Authentic

http://ejewishphilanthropy.com/the-kehilla-is-the-curriculum

Jewish Enrichment Center, IL:Sh’ma curriculum + QR Codes displayed in the hallway

#4 Design Engagement into the Caurriculum

#4 Design Engagement into the Curriculum

#5: Integrate online and in person.

Use your listening as an excuse to create a toolbox of assets

Trust: intimacy, mutual confiding

Time: Amount of time spent together

Reciprocity: amount of reciprocal services

Intensity: Emotional intensity, sense of closeness

Four components of tie strength

Our “Love” Campaign!

REMEMBER:

•Write in big, bold letters•Make it as social as possible! Tag people, pose with friends, etc.•Add #JewishECE to your post•Write a caption or text of the post to illuminate further, especially if hard to read.•If parents post, SHARE their post on your page.