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Detect, Connect, Engage John Monaghan Consulting Systems Engineer, Cisco May 2015 Create Dynamic Mobile Experiences with Cisco Connected Mobile Experiences (CMX)

Transcript of Detect, Connect, Engage - cisco.com · personalized mobile experiences ... Featured Search Map...

Detect, Connect, Engage

John Monaghan

Consulting Systems Engineer, Cisco

May 2015

Create Dynamic Mobile Experiences with Cisco Connected Mobile Experiences (CMX)

Cisco Confidential 2 © 2014 Cisco and/or its affiliates. All rights reserved.

Video: https://www.youtube.com/watch?v=h0WSugvS1IY

Cisco Confidential 3 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

IT Must Adapt to Impact the Business

Align IT with LoB Drive Real Time Impact Context-Driven Experiences

Movement and

Dwell Time

Staffing and Asset

Management

Emergency

Operations

Business Intelligence Business Agility Business Relevance

1 http://www.gartner.com/newsroom/id/1862714 2 IDC Location Based Services: A Promising Customer-Centric Solution 2014

of enterprise

IT budgets will be

moved to lines of

business (LoBs)

by 20151.

Cisco Confidential 4 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Rising Customer Expectations Across Industries

Shoppers want to look up online reviews and

compare prices while browsing

Hotel guests want free Wi-Fi and they want to see

available services and amenities

Travelers want to find departure gates quickly and

receive itinerary updates

Patients want location-enabled way-finding apps

Students want to find their way around campus and

receive safety alerts

Cisco Confidential 5 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

A Whole New World – Internet of Things

Business Platform

Automated, Real-Time

Mobile Devices,

Digital, Context-Aware

The Network Is a Strategic Asset • IT Has an Important Role to Play

NETWORK ROLE

BUSINESS

INTELLIGENCE

CUSTOMER

ENGAGEMENT

Utility

Manual, Periodic

Face-to-Face, Print, Media Advertising

After Before

Cisco Confidential 6 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Create Connected Experiences with Cisco® CMX

Presence and location detection

Visibility (Wi-Fi, BLE, video)

Detect

Easy Wi-Fi login, custom or social

Zone-based, custom splash pages

Connect

App-based mobile engagement

Context-aware in-venue experiences

Engage

Analytics

Cisco Confidential 7 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

How CMX Works Built on Cisco Unified Access

AN

AL

YT

ICS

DA

TA

Controller

(Virtual/Physical) MSE

(Virtual/Physical)

APPLICATION DATA

Mobile Application Server

Depending on Application Layer

Access Points

DEVICE-BASED DISCOVERY

LOCATION DATA

Analytics UI

Northbound clients Prime

Infrastructure

Cisco Confidential 8 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.

More Accurate Data Means Higher Business Intelligence

FastLocate: Critical to actionable data

T=00s T=30s

Standard Approach

Cisco® Approach

Detect

Cisco Confidential 9 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Understand How People Interact in the Location

Where people spend time

New compared to repeat visitors NEW

Number of people by venue and zones

Peak time in venue

Common traffic patterns

Detect

Name of report

Click to change Combined total for all selected areas

Breakdown of new vs repeat

(present in past two weeks)

Comparison with the preceding period

Indicates some

areas did not

capture data

for the

requested

period Navigator allows to zoom in to data

Avg of all data > 0 Chart data

Dashboard – Default Reports

Chart options

Parameters Heatmap

Heatmaps

CMX vs Footfall Counting

0

20000

40000

60000

80000

100000

120000

Intu Count

CMX Count

Location-Specific Guest Access Connect

Simplify Access with User Opt-In Offer Clear Terms and Conditions

Multiple Access Methods Custom or Social Media

Understand Who Is in Your Location Enhanced Analytics

Customized Access and Promotion Proximity-Based Landing Pages and Video

Using Location-Based Wi-Fi to Engage Consumers Engage

Location-Aware App for Personalized

Experience

Work with Cisco and/or Ecosystem

Partners to Align to Business Needs

Integrate with Business Systems

Fully Customizable Applications with

Zone-based Captive Portals and

Enhanced Advertising

Cisco Confidential 15 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.

Connected

Healthcare

Connected

City

Connected

Stadium

Connected

Retail

Connected

Education Connected

Service Provider

API / SDK

• In-house App Developer

• SDK—pre-defined use cases

• API—customized apps and DIY analytics

Develop Applications with Customer and Network Intelligence

Location

ECOSYSTEM PARTNER

• Commercial app development

• Tie location + customer systems

• App usage analytics

Enterprise

Systems

Customer

Data

EMSP

• Pre-designed Vertical App toolkits

• Ties location + customer + network

• Full data source analytics

• Can work with ecosystem partners

Policy Configuration

C:#

Network

Data

Collaboration

Data

Data

Sources

Development

Paths

Applications

Cisco Confidential 16 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.

CUSTOMIZED APPS

Easily Enable Smarter Mobile Experiences Enterprise Mobility Services Platform (EMSP)

APIs – REST | SOAP | Java…

Speed App Development Predesigned industry app toolkits

Single Mobile App Experience Integrate network and enterprise systems

Full Data Source Analytics Provide secure, context-aware, personalized mobile experiences

Enterprise Mobility Services Platform

Predesigned Application Toolkits

Finance | Retail | Healthcare | Events

Policy Config.

C:#

Location Network

Data Enterprise

Systems

Customer

Data

Collab.

Data

Healthcare

App

Productivity

App

Proximity Ad

App

Deployment Models: On-Premises and Cloud Managed

Optimized for

Ease of Management

Cloud

Managed

Turnkey Installation and Management

Optimized for

Flexibility and Control

On-Premises

Managed

High-Density and Advanced Use Cases

Presence and

Location

CMX for FB Wi-Fi

CMX Connect

API-Enabled

Experience EMSP

Location Analytics

Presence and

Location

CMX for Facebook

Wi-Fi

API-Enabled

Experience

Analytics

Detect

Engage

Connect

Align Wi-Fi Location Infrastructure to YOUR CUSTOMER’S Operating Model

Presence

Analytics

Cisco Hyperlocation

T=00s T=30s

Improved Security Coverage

Integrated Wireless Security Module

Centralized Management

BLE and Wi-Fi visibility

Angle of Arrival (AoA) Triangulation

+/-1 m accuracy

Integrated BLE Beacon

Reduce BLE deployment size

Enhanced FastLocate

Faster refresh rates

18

Presence and Location Comparison

• Device is in/out of the store

• Based on distance to an access point

• Device is in a department of the store

• Based on X, Y coordinates

19

Enhance Mobile Experiences with Cisco® BLE

Management and Configuration*

Supplement Location Analytics

Rogue Beacon Detection and Alerts

Asset Tracking and Inventory Management

Cisco® BLE SDK* enabled application

experiences

!

*In Planning

Cisco® CMX Partner Ecosystem

Americas EMEAR APJC

Global Network of Technology Partners

Getting Started - Cisco® CMX Journey

BUILD THE INFRASTRUCTURE

Start gathering analytics from network. 1

SCALE FOR MORE DEVICES

Offer secure connectivity and gather more detailed analytics. 2

EXTEND INFRASTRUCTURE

Layer in more Wi-Fi, beacons, or video to enrich data sources. 3

ENHANCED APPS and ANALYTICS

Integrate more data sources for deeper engagement and insight. 5

DEVELOP DYNAMIC MOBILE EXPERIENCES

Add context-driven mobile services for better engagement. 4

Cisco Confidential 23 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Retail Use Case

Cisco Confidential 24 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

• App Download

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

50%

DOWNLOAD

COMPLETE

Cisco Confidential 25 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

• Menu

Somemall.com/shops

CLOTHING

Cotton On

Country Road

RJM

Pumpkin Patch

Victory Jeans

See More…

RJM

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

Cisco Confidential 26 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

• Location-based Web Engagement

Mall

Promenade

Featured Search Services Amenities Map

Victory Jeans:

20% OFF entire store!

x

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

Cisco Confidential 27 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

• Wayfinding

Mall

Promenade

Featured Search Services Amenities Map

Hello Joanna,

Welcome back to

RJM!

Launch App

Cancel

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

Cisco Confidential 28 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Shopping Mall Experience Transforming Visitor Experience with Personalized, Managed Wi-Fi Services

• Personalized App

Change

background

to in-store

Featured Search Map Services Amenities

Product Locater

Promotions

Preferences

Store Map

Cisco Confidential 29 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

• Integration with Product Databases

Welcome Product Search

Men’s Sweaters

Search

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

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Retail Transforming Shopping Experience with Personalized Wi-Fi Services

• Location-Based App Engagement

RJM

Featured Search Services Amenities Map

HOT DEAL!!! Buy One Men’s T-

Shirt, Get One Free

x

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

Cisco Confidential 31 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

• Shopper’s Location for High-Touch Engagement

RJM

Featured Search Services Amenities Map

Jeana, your preferred RJM

Sales Associate, will be

with you in 2 minutes.

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

Cisco Confidential 32 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

• Integration with App-Based Mobile Payment Systems

RJM

Featured Search Services Amenities Map

Thank you for your

purchase. Your

receipt is saved to

your wallet.

View Receipt

See promotional

information from our

mall partners

x

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

Cisco Confidential 33 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Location Analytics: Dwell Time

Peak Times

Visits Distribution Status of Devices

# o

f D

evic

es

Time of Day

# o

f D

evic

es

Visits

# o

f D

evic

es

Date/Time

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

Cisco Confidential 34 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

• Location Analytics: Density

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

Retail Transforming Shopping Experience with Personalized Wi-Fi Services

Cisco Confidential 35 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Resources

http://www.cisco.com/c/en/us/td/docs/solutions/Enterprise/Borderless_Networks/Unified_Access/CMX.html

New Hyperlocation video:

https://www.youtube.com/watch?v=oQvOs

dFXvj8

CMX main site: www.cisco.com/go/cmx

CMX Validated Design:

Thank you.

Cisco Confidential 37 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Appendix

Cisco Confidential 38 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Professional Services Help Move the Conversation from “What?” to “Why?” and “How?”

Create an end-to-end application platform to support your initiative

Engage customers better to fuel new revenue streams

Deliver real-time context- and location-aware services and analytics

How Will Services

for Cisco® CMX

Benefit Me?

Optimization services for mobility

Global technical support

Application and platform term license subscription and support from Advanced Services

How Do I Manage

and Operate After

Implementation?

Application and platform design and development solutions from Cisco and partners

Testing and validation services

Proof of concept and pilot

Help in delivering applications faster, with greater reliability

How Do I Manage

Cisco CMX App

Development?

Develop an intelligent application infrastructure strategy

Validate LoB use cases and define requirements

Where Do I Start?

Cisco Confidential 39 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Connected Mobile Experiences Solution Architecture

Mobile

Application

Services

Mobile

Infrastructure

Services

Network

Element

Layer

Guest

Access

Device/

Browser-

Based

Services

Backend

Integration

Services

Location-

Enabled

Apps

Onsite and

Online

Analytics

Asset

Tracking

and Mgmt.

Ads and

Offers

Social

Analytics

App

Develop-

ment

Cisco And Ecosystem Partners’ Apps And Services

Mobile Services

SOAP/XML REST SDK

API

Presence Service

Discovery Location Engine

Wireless Security

Analytics Engine

Application Engine

Unified Access

One Policy One Management One Network

Visibility Security Optimization Control

Cisco Confidential 40 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Deployment Models: On-Premises and Cloud Managed

Cloud

Managed

Turnkey Installation and Management

On-Premises

Managed

High-Density and Advanced Use Cases

Optimized for

Flexibility and

Control

Analytics

Detect

Engage

Connect

No Matter Which Infrastructure Is Best For You Go Cisco® CMX

Optimized for

Ease of

Management

Cisco Confidential 41 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

APIs – REST | SOAP | Java…

Policy Config.

C:#

Location Network

Data Enterprise

Systems

Customer

Data

Collab.

Data

CUSTOMIZED APPS

Healthcare

App

Productivity

App

Proximity Ad

App

Easily Enable Smarter Mobile Experiences Cisco® Enterprise Mobility Services Platform

Speed App Development Predesigned industry app toolkits

Single Mobile App Experience Integrate network and enterprise systems

Full Data Source Analytics Provide secure, context-aware, personalized mobile experiences

Cisco® Enterprise Mobility Services Platform

Predesigned Application Toolkits

Finance | Retail | Healthcare | Events

Cisco Confidential 42 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Cisco® BLE Evolution

BLE Aware BLE Capable BLE Gateway

Visibility, Alerts, Beacon Health, Beacon Security

Integrated BLE with Hyperlocation

Combined WiFi and BLE Location Analytics,

IoT integration, BLE SDK

Cisco Confidential 43 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Cisco® Connected

Healthcare

Cisco®

Connected City

Cisco® Connected

Stadium

Cisco® Connected

Retail

Cisco® Connected

Education Cisco® Connected

Service Provider

API/SDK

In-house App Developer

SDK - pre-defined use cases

API - customized apps and DIY analytics

Develop Mobile Apps with Customer and Network Intelligence

Ecosystem Partner

Commercial app development

Tie location + customer systems

App usage analytics

Cisco® EMSP

Pre-designed Vertical App toolkits

Ties location + customer + network

Full data source analytics

Can work with ecosystem partners

Development

Paths

Applications

Wi-Fi

Location

Enterprise

Systems

Customer

Data

Policy Configuration

C:#

Network

Data

Collaboration

Data

Video Beacons

Data

Sources

Cisco Confidential 44 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Cisco® Connected

Healthcare

Cisco® Connected

City

Cisco® Connected

Stadium

Cisco®

Connected

Analytics for Retail

Cisco® Connected

Education

Cisco® Connected

Analytics

for Service Provider

Get the Right Analytics Strategy for Your Organization

Ecosystem Partner

Commercial development of custom analytics UI

Connected Analytics for Mobility

Pre-packaged horizontal analytics solution kit

Industry best practices

Backend Data Source Integration

Can work with ecosystem partners

Data

Sources

Analytics

Options

Verticalized

Analytics

Solutions

Mobility Services Engine

Native analytics

Limited vertical reports

Organizations with in-house development resources can develop custom UI with API/SDK

Future Available

Wi-Fi

Location

Enterprise

Systems

Customer

Data

Policy Configuration

C:#

Network

Data

Collaboration

Data

Video Beacons

Cisco Confidential 45 © 2014 Cisco and/or its affiliates. All rights reserved.

Business Impact of Cisco Connected Mobile Experiences

CHALLENGE

SOLUTION

RESULTS

Connect shoppers with social networks, stream

video and opt-in for personalized deals

2,500 Access Points

Connected Mobile Experiences

Increased Customer Intelligence: Grew

customer database to 1 million

Enhanced Business Insight: Visibility of foot

traffic - measure popularity of events and locations

Improved Customer Experience: Over 50%

Opt-in to receive promotion

“Since implementing free Wi-Fi with the

Cisco wireless network, we have grown our

customer database more than 100 percent

with more than 1 million unique

registrations. This dramatically increases

our ability to gather intelligence about what

drives our customers.”

Gian Fulgoni Chief Information and Systems Officer

Cisco Confidential 46 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

How Cisco® CMX Works Built on Cisco® Unified Access Platform

An

aly

tics

Data

Controller

(Virtual/Physical) Cisco MSE

(Virtual/Physical)

CMX Analytics UI

Location Data

Application Data

Depending on Application

Layer

Access Points

Partner Mobile App

Server

CMX mobile

App server

Device App built with CMX

SDK

Cisco Confidential 47 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Location Presence

Presence and Location Comparison

Device is in/out of the store

Based on distance to an access point

Device is in a department of the store

Based on X, Y coordinates

Cisco Confidential 48 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

How Location Is Calculated with Cisco® FastLocate Out of Data Path for Higher Scalability

Access points detect mobile

devices or tag signals and

measure RSSI from all frames

sent over Wi-Fi.

Controllers send RSSI

information signal to the

Cisco MSE for location

calculation.

RF fingerprinting and

triangulation, based on signal

strengths, are used to calculate

device location.

D1

D2

D3

Derived D1 Measured Strength:

-33 dBm

Derived D3 Measured Strength:

-50 dBm

Derived D2 Measured Strength:

-40 dBm

Cisco Confidential 49 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved.

Cisco Capital® Financing Customer Benefits

Enables Total

Solution Financing

Avoids Technology

Obsolescence

Manages Equipment

Lifecycle

Conserves Capital

Preserves Credit

Manages Cash Flow